{"id":81912,"date":"2021-03-22T23:50:07","date_gmt":"2021-03-22T18:20:07","guid":{"rendered":"https:\/\/git-staging.wpastra.com\/?p=81912"},"modified":"2023-12-28T16:10:00","modified_gmt":"2023-12-28T10:40:00","slug":"astra-pro-3-2","status":"publish","type":"post","link":"https:\/\/git-staging.wpastra.com\/es\/updates\/astra-pro-3-2\/","title":{"rendered":"Astra Pro 3.2 - Generar m\u00e1s clientes potenciales con llamadas a la acci\u00f3n atractivas"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Si has estado en el espacio online el tiempo suficiente, seguramente te habr\u00e1s encontrado con una CTA - Llamada a la Acci\u00f3n. Ya sea en un art\u00edculo de un blog, en la descripci\u00f3n de un v\u00eddeo, dentro de un ebook... en cualquier sitio.<\/p>\n\n\n\n<p>CTA es lo que los profesionales del marketing utilizan ampliamente para animar a su audiencia a dar el siguiente paso. Un paso para conseguir que el cliente ideal entre en su <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/wordpress-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">embudo de ventas<\/a>.<\/p>\n\n\n\n<p>He aqu\u00ed un ejemplo de una CTA dentro de un art\u00edculo de blog -<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1124\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-page-content.jpeg\" alt=\"CTA inside page content\" class=\"wp-image-131883\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-page-content.jpeg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-page-content-300x281.jpeg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-page-content-1024x959.jpeg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-page-content-768x719.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>La creaci\u00f3n de este tipo de llamadas a la acci\u00f3n ayuda a los propietarios de sitios web a generar m\u00e1s clientes potenciales y, en \u00faltima instancia, m\u00e1s negocio.<\/p>\n\n\n\n<p>\u00bfQuiere m\u00e1s clientes potenciales y m\u00e1s negocio? \u00bfQuiere crear f\u00e1cilmente CTA similares y anunciar sus \u00faltimas ofertas, descuentos, suscripciones y mucho m\u00e1s en su sitio web?<\/p>\n\n\n\n<p>Suponemos que es un gran s\u00ed.<\/p>\n\n\n\n<p>La buena noticia es que con tu tema Astra favorito y su addon pro, puedes dise\u00f1ar f\u00e1cilmente atractivas CTAs y colocarlas en cualquier lugar de las p\u00e1ginas y posts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"\u00daltimo art\u00edculo de Astra: Llamada a la acci\u00f3n dentro del contenido \ud83d\udd25\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BiY4ZenAQkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Entendamos esta nueva funci\u00f3n -<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-81912-_l5tihusc17jh\"><\/a>Dise\u00f1ar una vez, mostrar en cualquier parte de las p\u00e1ginas\/publicaciones <\/h3>\n\n\n\n<p>Tener CTAs en el sitio web es beneficioso, pero a\u00f1adirlos al sitio web puede ser un proceso abrumador.<\/p>\n\n\n\n<p>Digamos que su sitio web tiene m\u00e1s de 100 entradas de blog y necesita a\u00f1adir CTA a todas sus entradas.&nbsp;<\/p>\n\n\n\n<p>Puedes dise\u00f1ar f\u00e1cilmente la CTA pero imagina el tiempo y esfuerzo que te llevar\u00e1 editar cada post, a\u00f1adir una CTA y guardar el post. Incluso si s\u00f3lo necesita actualizar o editar incluso una peque\u00f1a parte de la CTA tendr\u00e1 que repetir todo el proceso de nuevo. Eso suena muy lento, \u00bfverdad?<\/p>\n\n\n\n<p>\u00a1Pero no con Astra!<\/p>\n\n\n\n<p>Astra es todo acerca de la velocidad y la eficiencia, por lo que hemos desarrollado una nueva caracter\u00edstica - Dise\u00f1o personalizado dentro de las p\u00e1ginas Gutenberg.<\/p>\n\n\n\n<p>Esta nueva funci\u00f3n te ayuda a dise\u00f1ar tus CTA una vez y mostrarlas en cualquier lugar de tus p\u00e1ginas y publicaciones de Gutenberg con solo unos clics.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"772\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Gutenberg-Page-Post.jpg\" alt=\"Custom Layout Inside Gutenberg Page Post\" class=\"wp-image-131884\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Gutenberg-Page-Post.jpg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Gutenberg-Page-Post-300x193.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Gutenberg-Page-Post-1024x659.jpg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Gutenberg-Page-Post-768x494.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Esta funci\u00f3n est\u00e1 disponible con Astra Pro's <a href=\"https:\/\/git-staging.wpastra.com\/es\/docs\/custom-layouts-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f3dulo de dise\u00f1os personalizados<\/a>.<\/p>\n\n\n\n<p>Custom Layouts es un potente m\u00f3dulo que le permite dise\u00f1ar una secci\u00f3n personalizada f\u00e1cilmente y establecerla como cabecera de su sitio web, pie de p\u00e1gina, p\u00e1gina 404, o en varios lugares en el sitio web con ganchos.<\/p>\n\n\n\n<p>Adem\u00e1s, ahora podr\u00e1s crear una secci\u00f3n personalizada e incluirla dentro de las p\u00e1ginas y entradas de Gutenberg.<\/p>\n\n\n\n<p>Aqu\u00ed tienes razones para adorar esta nueva funci\u00f3n -<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u00e1cil de usar: Interfaz de usuario sencilla y potentes controles para dise\u00f1ar CTA.<\/li><li>Nativo con tema y addon: Utiliza tu tema Astra favorito y el addon Astra Pro para gestionar f\u00e1cilmente las CTA.<\/li><li>No se necesitan plugins de terceros: No es necesario a\u00f1adir plugins adicionales para gestionar el dise\u00f1o o las ubicaciones de visualizaci\u00f3n.Todo disponible directamente dentro de Astra Pro.<\/li><li>Establezca f\u00e1cilmente la ubicaci\u00f3n preferida y c\u00e1mbiela con facilidad: Gestiona todo desde un solo lugar.<\/li><li>Ahorro de tiempo: Ahorra tiempo simplificando todo el proceso de a\u00f1adir CTA.<\/li><\/ul>\n\n\n\n<p>Veamos c\u00f3mo utilizar esta funci\u00f3n -<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-81912-_klc3e557nsf\"><\/a>C\u00f3mo a\u00f1adir dise\u00f1os personalizados dentro de las p\u00e1ginas de Gutenberg<\/h3>\n\n\n\n<p>Active su plugin Astra Pro para empezar.<\/p>\n\n\n\n<p><strong>Paso 1:<\/strong> En el panel de control de WordPress, dir\u00edjase a <strong>Opciones Astra<\/strong> para activar el <strong>Dise\u00f1o personalizado <\/strong>m\u00f3dulo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"639\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-Activate-Custom-Layouts-Addon.jpg\" alt=\"Astra Pro Activate Custom Layouts Addon\" class=\"wp-image-131885\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-Activate-Custom-Layouts-Addon.jpg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-Activate-Custom-Layouts-Addon-300x160.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-Activate-Custom-Layouts-Addon-1024x545.jpg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-Activate-Custom-Layouts-Addon-768x409.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Segundo paso: <\/strong>En <strong>Dise\u00f1os personalizados<\/strong> ajustes, da rienda suelta a tu lado creativo y dise\u00f1a una bonita secci\u00f3n utilizando el editor de bloques de Gutenberg. Incluso puedes usar Elementor o Beaver Builder para dise\u00f1ar la secci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"636\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Design-CTA-with-Astra-Custom-Layout.jpg\" alt=\"Design CTA with Astra Custom Layout\" class=\"wp-image-131886\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Design-CTA-with-Astra-Custom-Layout.jpg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Design-CTA-with-Astra-Custom-Layout-300x159.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Design-CTA-with-Astra-Custom-Layout-1024x543.jpg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Design-CTA-with-Astra-Custom-Layout-768x407.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Paso 3: <\/strong>Una vez completado el dise\u00f1o, se trata de mostrar esta secci\u00f3n. En los ajustes de dise\u00f1o, seleccione -<strong> Dentro del contenido de la entrada\/p\u00e1gina<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"592\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Page-Post-Content.jpg\" alt=\"Custom Layout Inside Page Post Content\" class=\"wp-image-131887\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Page-Post-Content.jpg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Page-Post-Content-300x148.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Page-Post-Content-1024x505.jpg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Inside-Page-Post-Content-768x379.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Paso 4:<\/strong> Encontrar\u00e1 dos opciones en <strong>Ubicaci\u00f3n <\/strong>en el post\/p\u00e1gina.<\/p>\n\n\n\n<p>La primera opci\u00f3n...<\/p>\n\n\n\n<p><strong>Despu\u00e9s de un cierto n\u00famero de bloques<\/strong> - Esta opci\u00f3n te permitir\u00e1 mostrar tu dise\u00f1o personalizado despu\u00e9s de un n\u00famero seleccionado de bloques en la p\u00e1gina o entrada de Gutenberg. Aqu\u00ed puedes establecer el n\u00famero de bloques tras los cuales se mostrar\u00e1 tu dise\u00f1o personalizado.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"592\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Display-Content-After-Certain-Number-of-Blocks.jpg\" alt=\"Display Content After Certain Number of Blocks\" class=\"wp-image-131888\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Display-Content-After-Certain-Number-of-Blocks.jpg 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Display-Content-After-Certain-Number-of-Blocks-300x148.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Display-Content-After-Certain-Number-of-Blocks-1024x505.jpg 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Display-Content-After-Certain-Number-of-Blocks-768x379.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ejemplo - Si establece el n\u00famero de bloque como 3, su dise\u00f1o personalizado se mostrar\u00e1 despu\u00e9s del tercer bloque en la p\u00e1gina Gutenberg seleccionada.<\/p>\n\n\n\n<p>Como se muestra a continuaci\u00f3n, as\u00ed es como aparecer\u00e1 en la parte frontal de su sitio web, despu\u00e9s del tercer bloque.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"1594\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post.png\" alt=\"CTA inside blog post\" class=\"wp-image-131889\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post.png 1476w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post-278x300.png 278w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post-948x1024.png 948w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post-768x829.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/CTA-inside-blog-post-1422x1536.png 1422w\" sizes=\"(max-width: 1476px) 100vw, 1476px\" \/><\/figure>\n\n\n\n<p>Y la segunda opci\u00f3n...<\/p>\n\n\n\n<p><strong>Antes de un determinado n\u00famero de bloques R\u00fabrica<\/strong> - Esta opci\u00f3n te permitir\u00e1 mostrar tu dise\u00f1o personalizado antes del n\u00famero seleccionado de bloques de Encabezado (aplicable solo en los bloques de Encabezado nativos de Gutenberg) en la p\u00e1gina\/post de Gutenberg.<\/p>\n\n\n\n<p>Aqu\u00ed puede establecer el n\u00famero de bloques Encabezado antes de los cuales puede mostrarse su dise\u00f1o personalizado.<\/p>\n\n\n\n<p>Ejemplo: si establece el n\u00famero de bloque de encabezado como 3, su dise\u00f1o personalizado se mostrar\u00e1 justo antes del tercer bloque de encabezado en las p\u00e1ginas\/post de Gutenberg seleccionados.<\/p>\n\n\n\n<p>De nuevo, como se muestra a continuaci\u00f3n, as\u00ed es como aparecer\u00e1 en la parte frontal de su sitio web.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"835\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-3.2-adding-CTA-example.png\" alt=\"Astra Pro 3.2 adding CTA example\" class=\"wp-image-131890\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-3.2-adding-CTA-example.png 946w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-3.2-adding-CTA-example-300x265.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Astra-Pro-3.2-adding-CTA-example-768x678.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p><strong>Paso 5:<\/strong> Ahora que sabemos c\u00f3mo establecer la posici\u00f3n exacta del dise\u00f1o personalizado en la p\u00e1gina o entrada de Gutenberg, el siguiente paso es elegir d\u00f3nde se mostrar\u00e1 el dise\u00f1o personalizado.<\/p>\n\n\n\n<p>Esto puede lograrse estableciendo algunos <strong>Normas de visualizaci\u00f3n y exclusi\u00f3n<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"731\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Display-Rules.png\" alt=\"Custom Layout Display Rules\" class=\"wp-image-131891\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Display-Rules.png 1200w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Display-Rules-300x183.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Display-Rules-1024x624.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2021\/03\/Custom-Layout-Display-Rules-768x468.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>En virtud de la <strong>Pantalla encendida <\/strong>puede seleccionar las p\u00e1ginas o entradas exactas. Solo tiene que seleccionar las ubicaciones de visualizaci\u00f3n necesarias en el men\u00fa desplegable.<\/p>\n\n\n\n<p>Si desea restringir la visibilidad de este dise\u00f1o personalizado a los usuarios en funci\u00f3n de determinados roles, puede hacerlo con la funci\u00f3n <strong>Funciones de los usuarios<\/strong> opci\u00f3n.<\/p>\n\n\n\n<p>Y, as\u00ed, \u00a1ya est\u00e1!<\/p>\n\n\n\n<p>\u00a1As\u00ed es como puedes incluir f\u00e1cilmente tu secci\u00f3n Gutenberg en cualquier parte de las p\u00e1ginas o posts!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-81912-_ch4a94i6lukq\"><\/a>\u00a1Empiece hoy mismo a a\u00f1adir CTA atractivas! <\/h3>\n\n\n\n<p>Ya ha visto lo f\u00e1cil que es incluir una CTA en su sitio web.<\/p>\n\n\n\n<p>S\u00f3lo tienes que dise\u00f1ar una secci\u00f3n e incluirla donde quieras. Si necesita editar esta secci\u00f3n, simplemente visite el dise\u00f1o personalizado y actual\u00edcelo.<\/p>\n\n\n\n<p>Para empezar, actualice hoy mismo a la versi\u00f3n 3.2 de Astra Pro y haga uso de esta funci\u00f3n. A\u00f1ade anuncios atractivos, anuncios promocionales, suscripciones, ofertas de descuento, etc., justo dentro de tu p\u00e1gina y publicaciones de Gutenberg.<\/p>\n\n\n\n<p>Con cada actualizaci\u00f3n de Astra, ampliamos a\u00fan m\u00e1s los l\u00edmites para ayudarte a construir un negocio online de \u00e9xito.<\/p>\n\n\n\n<p>Dinos qu\u00e9 te parece esta actualizaci\u00f3n en los comentarios.<\/p>\n\n\n\n<p>Est\u00e9 atento a las novedades.<\/p>\n\n\n\n<p>\u00a1Salud!<\/p>","protected":false},"excerpt":{"rendered":"<p>Si has estado en el espacio online el tiempo suficiente, seguramente te habr\u00e1s encontrado con una CTA - Llamada a la Acci\u00f3n. Ya sea en un art\u00edculo de un blog, en la descripci\u00f3n de un v\u00eddeo, dentro de un ebook... en cualquier sitio. CTA es lo que los vendedores utilizan ampliamente para animar a su p\u00fablico a dar el siguiente paso. 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