{"id":29801,"date":"2019-04-26T11:09:01","date_gmt":"2019-04-26T05:39:01","guid":{"rendered":"https:\/\/git-staging.wpastra.com\/?p=29801"},"modified":"2023-12-28T16:10:52","modified_gmt":"2023-12-28T10:40:52","slug":"easy-digital-downloads-tutorial","status":"publish","type":"post","link":"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/easy-digital-downloads-tutorial\/","title":{"rendered":"Descargas Digitales F\u00e1ciles: Tutorial en profundidad para principiantes"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Si ha estado investigando <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/start-online-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3mo crear una tienda de comercio electr\u00f3nico<\/a>probablemente te hayas encontrado con nombres como WooCommerce y Shopify.<\/p>\n\n\n\n<p>Sin embargo, un nombre que no recibe tanta atenci\u00f3n es <strong>Descargas digitales f\u00e1ciles, <\/strong>un plugin de comercio electr\u00f3nico para WordPress. Es una pena porque, <em>para determinados usos<\/em>Easy Digital Downloads ofrece un enfoque m\u00e1s ligero y flexible que las grandes soluciones \"todo en uno\".<\/p>\n\n\n\n<p>Como su nombre indica, uno de esos usos es cualquier tipo de tienda de comercio electr\u00f3nico que venda productos digitales. Pero Easy Digital Downloads tambi\u00e9n puede ser una gran opci\u00f3n para otras aplicaciones, como la gesti\u00f3n de pagos para <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/create-an-online-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">su curso en l\u00ednea<\/a> o aceptar reservas con cita previa.<\/p>\n\n\n\n<p>En este tutorial, vamos a cubrir algunas cosas para ponerte al d\u00eda con Easy Digital Downloads. Usted aprender\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 hace Easy Digital Downloads y c\u00f3mo funciona a alto nivel<\/li>\n\n\n\n<li>Cu\u00e1ndo es la situaci\u00f3n adecuada para utilizar Easy Digital Downloads en lugar de otras soluciones<\/li>\n\n\n\n<li>C\u00f3mo crear una tienda Easy Digital Downloads con un tutorial de Easy Digital Downloads para principiantes<\/li>\n\n\n\n<li>C\u00f3mo ampliar Easy Digital Downloads con el tema y los plugins adecuados<\/li>\n<\/ul>\n\n\n\n<p>Al final, usted debe saber si Easy Digital Downloads es la herramienta adecuada para usted, y c\u00f3mo puede empezar con ella.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-30122ef1\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTabla de contenidos\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-easy-digital-downloads-what-can-you-sell-with-it\" class=\"uagb-toc-link__trigger\">\u00bfQu\u00e9 es Easy Digital Downloads? \u00bfQu\u00e9 puede vender con \u00e9l?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-can-you-sell-with-easy-digital-downloads\" class=\"uagb-toc-link__trigger\">\u00bfQu\u00e9 puede vender con Easy Digital Downloads?<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#whos-beyond-easy-digital-downloads-are-they-trustworthy\" class=\"uagb-toc-link__trigger\">\u00bfQui\u00e9n est\u00e1 m\u00e1s all\u00e1 de Easy Digital Downloads? \u00bfSon de fiar?<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-does-edd-stack-up-to-other-ecommerce-platforms\" class=\"uagb-toc-link__trigger\">\u00bfC\u00f3mo se compara EDD con otras plataformas de comercio electr\u00f3nico?<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#easy-digital-downloads-tutorial-how-to-set-it-up\" class=\"uagb-toc-link__trigger\">Tutorial de Easy Digital Downloads: C\u00f3mo configurarlo<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#installing-and-configuring-the-basics\" class=\"uagb-toc-link__trigger\">Instalaci\u00f3n y configuraci\u00f3n b\u00e1sicas<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-add-your-first-edd-product\" class=\"uagb-toc-link__trigger\">C\u00f3mo a\u00f1adir su primer producto EDD<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#how-to-extend-the-easy-digital-downloads-plugin-appearance-and-functionality\" class=\"uagb-toc-link__trigger\">C\u00f3mo ampliar el plugin Easy Digital Downloads: Apariencia y Funcionalidad<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#choosing-a-theme-built-for-edd\" class=\"uagb-toc-link__trigger\">Elegir un tema para EDD<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#extending-edd-with-plugins\" class=\"uagb-toc-link__trigger\">Ampliaci\u00f3n de EDD con plugins<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-install-an-easy-digital-downloads-add-on\" class=\"uagb-toc-link__trigger\">C\u00f3mo instalar un complemento de Easy Digital Downloads<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#get-started-with-your-easy-digital-downloads-store-today\" class=\"uagb-toc-link__trigger\">Empiece hoy mismo con su tienda Easy Digital Downloads<\/a><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Easy Digital Downloads? \u00bfQu\u00e9 puede vender con \u00e9l?<\/h2>\n\n\n\n<p>Despu\u00e9s de WooCommerce, Easy Digital Downloads (EDD) es probablemente el segundo <a href=\"https:\/\/git-staging.wpastra.com\/es\/plugins\/wordpress-ecommerce-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin de comercio electr\u00f3nico para WordPress m\u00e1s conocido<\/a>.<\/p>\n\n\n\n<p>Se encarga de todos los aspectos del proceso de comercio electr\u00f3nico, lo que significa que le ayudar\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00f1adir y gestionar productos<\/li>\n\n\n\n<li>Permita a los usuarios examinar esos productos y a\u00f1adirlos a sus carritos.<\/li>\n\n\n\n<li><a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/accept-payments-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aceptar pagos<\/a> de esos usuarios<\/li>\n\n\n\n<li>Gesti\u00f3n de pedidos y entrega de productos<\/li>\n\n\n\n<li><a href=\"https:\/\/git-staging.wpastra.com\/es\/woocommerce-tutorial\/woocommerce-coupon-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ofrecer c\u00f3digos de cup\u00f3n<\/a><\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Recomendamos consultar la <a href=\"https:\/\/git-staging.wpastra.com\/es\/comparison\/easy-digital-downloads-vs-woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comparaci\u00f3n entre Easy Digital Downloads y WooCommerce<\/a> que le ayudar\u00e1 a comprender mejor la diferencia entre estos dos plugins de comercio electr\u00f3nico.<\/p>\n\n\n\n<p>He aqu\u00ed un r\u00e1pido recorrido...<\/p>\n\n\n\n<p>Puede mostrar todos sus productos en un cat\u00e1logo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-1-1024x688.png\" alt=\"EDD example store\" class=\"wp-image-29813\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-1-1024x688.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-1-300x201.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-1-768x516.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-1.png 1154w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para cada producto, puede a\u00f1adir diferentes variaciones entre las que el comprador pueda elegir:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-2.png\" alt=\"Product page\" class=\"wp-image-29814\" \/><\/figure>\n\n\n\n<p>Los compradores pueden a\u00f1adir un producto a su cesta y pasar por caja:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"958\" height=\"750\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-3.png\" alt=\"Cart\" class=\"wp-image-29815\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-3.png 958w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-3-300x235.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-3-768x601.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>Puede aplicar impuestos (<em>e incluso las tarifas de env\u00edo de productos f\u00edsicos<\/em>). Los compradores tambi\u00e9n podr\u00e1n elegir su pasarela de pago preferida entre las opciones que usted habilite:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"954\" height=\"661\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-4.png\" alt=\"Tax\" class=\"wp-image-29816\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-4.png 954w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-4-300x208.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-4-768x532.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/figure>\n\n\n\n<p>Una vez que los visitantes completen su compra, ver\u00e1n una p\u00e1gina de confirmaci\u00f3n con enlaces para descargar archivos (<em>si procede<\/em>). Tambi\u00e9n recibir\u00e1n un correo electr\u00f3nico de confirmaci\u00f3n de su pedido (<em>que puede editar seg\u00fan sus necesidades<\/em>):<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"750\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-5.png\" alt=\"Confirmation\" class=\"wp-image-29817\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-5.png 959w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-5-300x235.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-5-768x601.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, podr\u00e1n crear su propia cuenta y ver\/gestionar sus pedidos desde el front-end de su sitio web:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/edd-example-6.png\" alt=\"Account management\" class=\"wp-image-29818\" \/><\/figure>\n\n\n\n<p>Para todas estas capturas de pantalla, hemos utilizado el estilo predeterminado de la pantalla <a href=\"https:\/\/git-staging.wpastra.com\/es\/\">Tema Astra<\/a>. Adem\u00e1s de ofrecerte toneladas de control general sobre el dise\u00f1o, el tema Astra tambi\u00e9n tiene <a href=\"https:\/\/git-staging.wpastra.com\/es\/docs\/edd-integration-overview-astra-theme\/\">una integraci\u00f3n especial con Easy Digital Downloads<\/a> eso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garantiza que todo el contenido de Easy Digital Downloads tenga un aspecto impecable desde el primer momento.<\/li>\n\n\n\n<li>Le permite personalizar el aspecto y el dise\u00f1o de su tienda mediante el sencillo personalizador visual de WordPress.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 puede vender con Easy Digital Downloads?<\/h3>\n\n\n\n<p>Como su nombre indica, Easy Digital Downloads (EDD) se centra espec\u00edficamente en los productos digitales.<\/p>\n\n\n\n<p>Una aplicaci\u00f3n popular es su uso para vender productos de software. Nosotros utilizamos Easy Digital Downloads para gestionar nuestra propia tienda porque facilita mucho el uso de claves de licencia.<\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de eso, Easy Digital Downloads (EDD) es una gran opci\u00f3n para otros productos digitales como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/git-staging.wpastra.com\/es\/themes\/wordpress-photography-themes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fotograf\u00eda<\/a><\/li>\n\n\n\n<li>M\u00fasica<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n\n\n\n<li>Libros electr\u00f3nicos<\/li>\n\n\n\n<li>Paquetes de dise\u00f1o y fuentes<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Pero Easy Digital Downloads no es s\u00f3lo para aquellos que quieren tener una tienda de comercio electr\u00f3nico al estilo tradicional.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes integrar Easy Digital Downloads con otros plugins. Esencialmente, utilizar\u00e1s Easy Digital Downloads para ayudar con la parte de pago de tu sitio, mientras utilizas otros plugins para a\u00f1adir la funcionalidad relevante.<\/p>\n\n\n\n<p>Por ejemplo, si utiliza <a href=\"https:\/\/git-staging.wpastra.com\/es\/comparison\/learndash-vs-lifterlms\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin LMS<\/a> para crear cursos online, puede integrar su plugin LMS con Easy Digital Downloads para ayudar a aceptar pagos y gestionar suscripciones recurrentes. Del mismo modo, muchos <a href=\"https:\/\/git-staging.wpastra.com\/es\/plugins\/wordpress-membership-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins de afiliaci\u00f3n<\/a> integrar con Easy Digital Downloads<\/p>\n\n\n\n<p>Adem\u00e1s, puede utilizar el plugin EDD Bookings para aceptar cualquier tipo de reserva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Citas en la peluquer\u00eda<\/li>\n\n\n\n<li>Alquiler de material<\/li>\n\n\n\n<li>Reservas para una casa de vacaciones que usted alquila<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Realmente, lo \u00fanico que Easy Digital Downloads es <strong>no<\/strong> es la venta de productos f\u00edsicos. De hecho <em>puede<\/em> hazlo <em>en un apuro<\/em>Pero Easy Digital Downloads no es una buena herramienta si desea vender exclusivamente productos f\u00edsicos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQui\u00e9n est\u00e1 m\u00e1s all\u00e1 de Easy Digital Downloads? \u00bfSon de fiar?<\/h3>\n\n\n\n<p>Elegir un <a href=\"https:\/\/git-staging.wpastra.com\/es\/resources\/ecommerce-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plataforma de comercio electr\u00f3nico<\/a> es una gran decisi\u00f3n. Adem\u00e1s de asegurarse de que la plataforma tiene todas las caracter\u00edsticas necesarias, tambi\u00e9n debe elegir un desarrollador que est\u00e9 presente ahora y en el futuro para garantizar el \u00e9xito continuado de su sitio web.<\/p>\n\n\n\n<p>Entonces... \u00bfqui\u00e9n est\u00e1 detr\u00e1s del plugin Easy Digital Downloads? Bueno, si miras en la parte inferior del sitio EDD, ver\u00e1s el nombre Sandhills Development, que es una empresa de Pippin Williamson.<\/p>\n\n\n\n<p>Pippin Williamson es un gran nombre en la comunidad de WordPress que lleva bastante tiempo en el mercado. Adem\u00e1s de Easy Digital Downloads, su empresa tambi\u00e9n fabrica otros plugins populares como Restrict Content Pro y AffiliateWP.<\/p>\n\n\n\n<p>Pippin tambi\u00e9n es muy transparente acerca de sus negocios, lo que realmente puede darle algunas ideas \u00fatiles sobre c\u00f3mo se ejecuta Easy Digital Downloads.<\/p>\n\n\n\n<p>A partir de <a href=\"https:\/\/pippinsplugins.com\/2017-in-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Post sobre el balance del a\u00f1o 2017 de Pippin<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El equipo de Sandhills Development est\u00e1 formado por unos 13 empleados a tiempo completo y 3 contratistas a tiempo parcial, por lo que no se trata de una empresa unipersonal.<\/li>\n\n\n\n<li>Los ingresos de Easy Digital Downloads en 2017 fueron de casi $1 millones, as\u00ed que tampoco es una tienda familiar.<\/li>\n<\/ul>\n\n\n\n<p>B\u00e1sicamente, estos n\u00fameros deben darle la confianza de que Easy Digital Downloads tiene un s\u00f3lido equipo de desarrollo detr\u00e1s de \u00e9l y el dinero suficiente para seguir manteniendo y mejorando el producto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo se compara EDD con otras plataformas de comercio electr\u00f3nico?<\/h3>\n\n\n\n<p>Ya hemos mencionado algunos de los grandes nombres del comercio electr\u00f3nico como WooCommerce, Shopify, Magento, etc.<\/p>\n\n\n\n<p>En t\u00e9rminos de funcionalidad general, Easy Digital Downloads es <strong>no<\/strong> tan completas como esas soluciones. <strong>Pero tampoco intenta ser<\/strong>.<\/p>\n\n\n\n<p>Easy Digital Downloads no intenta ser la soluci\u00f3n todo en uno que funcione para todas las tiendas. En cambio, est\u00e1 tratando de sobresalir en un \u00e1rea espec\u00edfica. A saber, la venta de productos digitales.<\/p>\n\n\n\n<p>Al centrarse en un aspecto m\u00e1s limitado del comercio electr\u00f3nico, ofrece un enfoque ligero y flexible que le proporciona toda la funcionalidad que necesita para vender productos digitales sin ninguna sobrecarga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tutorial de Easy Digital Downloads: C\u00f3mo configurarlo<\/h2>\n\n\n\n<p>Ahora que conoce el \"qu\u00e9\", el \"qui\u00e9n\" y el \"por qu\u00e9\" de Easy Digital Downloads, pasemos al \"c\u00f3mo\" y le mostraremos c\u00f3mo configurar y utilizar Easy Digital Downloads.<\/p>\n\n\n\n<p>Empecemos por el principio. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instalaci\u00f3n y configuraci\u00f3n b\u00e1sicas<\/h3>\n\n\n\n<p>El n\u00facleo del plugin Easy Digital Downloads es <a href=\"https:\/\/wordpress.org\/plugins\/easy-digital-downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">en WordPress.org<\/a>por lo que puede instalarlo y activarlo directamente desde su panel de control como cualquier otro plugin de WordPress.org.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-1-1024x567.png\" alt=\"Install Easy Digital Downloads\" class=\"wp-image-29819\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-1-1024x567.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-1-300x166.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-1-768x425.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-1.png 1066w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Configuraci\u00f3n b\u00e1sica - <\/p>\n\n\n\n<p>Una vez que instale y active el plugin Easy Digital Downloads, deber\u00e1 configurar algunos par\u00e1metros b\u00e1sicos que se aplican a todas las tiendas.<\/p>\n\n\n\n<p>Para ello, vaya a <strong>Descargas \u2192 Configuraci\u00f3n<\/strong>. Aqu\u00ed ver\u00e1 <strong>7 pesta\u00f1as diferentes<\/strong> que contiene una variedad de ajustes b\u00e1sicos...<\/p>\n\n\n\n<p><strong>1.  General <\/strong>- ubicaci\u00f3n, moneda, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-2-1024x603.png\" alt=\"Settings\" class=\"wp-image-29820\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-2-1024x603.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-2-300x177.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-2-768x452.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-2.png 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong> 2. Pasarelas de pago <\/strong>- la(s) pasarela(s) de pago que desea que los compradores puedan utilizar.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"678\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-3.png\" alt=\"payment gateways\" class=\"wp-image-29821\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-3.png 911w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-3-300x223.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-3-768x572.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\n\n\n\n<p><strong> 3. Correos electr\u00f3nicos <\/strong>- los correos electr\u00f3nicos autom\u00e1ticos que se env\u00edan tanto a los compradores como a los administradores de la tienda. Por ejemplo, los recibos de compra.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"546\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-4.png\" alt=\"Emails\" class=\"wp-image-29822\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-4.png 904w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-4-300x181.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-4-768x464.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n<p><strong> 4. Estilos <\/strong>- controles de estilo muy b\u00e1sico. El <a href=\"https:\/\/git-staging.wpastra.com\/es\/\">Tema Astra<\/a> tiene un <a href=\"https:\/\/git-staging.wpastra.com\/es\/docs\/easy-digital-downloads-module-overview\/\">integraci\u00f3n dedicada de Easy Digital Downloads<\/a> que le dar\u00e1 m\u00e1s control sobre el aspecto de su tienda.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"480\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-5.png\" alt=\"Styles\" class=\"wp-image-29823\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-5.png 908w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-5-300x159.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-5-768x406.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n\n\n<p><strong> 5. Impuestos <\/strong>- c\u00f3mo (y si) calcular los tipos impositivos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"720\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-6.png\" alt=\"Tax\" class=\"wp-image-29824\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-6.png 1004w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-6-300x215.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-6-768x551.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<p><strong> 6. Privacidad <\/strong>- se refieren principalmente a d\u00f3nde y cu\u00e1ndo se muestra su pol\u00edtica de privacidad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"411\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-7.png\" alt=\"Privacy\" class=\"wp-image-29802\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-7.png 962w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-7-300x128.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-7-768x328.png 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><\/figure>\n\n\n\n<p><strong> 7. Varios<\/strong> - un batiburrillo de ajustes para controlar las cantidades de art\u00edculos del carrito, si se requiere o no que los usuarios inicien sesi\u00f3n para realizar una compra, el texto de los botones, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"458\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-8.png\" alt=\"Misc\" class=\"wp-image-29803\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-8.png 959w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-8-300x143.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-8-768x367.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo a\u00f1adir su primer producto EDD<\/h3>\n\n\n\n<p>Una vez que haya configurado los ajustes b\u00e1sicos de su tienda, estar\u00e1 listo para a\u00f1adir su primera \"descarga\". Aunque Easy Digital Downloads se refiere a cada art\u00edculo como una \"descarga\", puedes pensar en una \"descarga\" como un \"producto\".<\/p>\n\n\n\n<p>Para crear su primer producto, vaya a <strong>Descargas \u2192 A\u00f1adir nuevo<\/strong>.<\/p>\n\n\n\n<p>Aqu\u00ed ver\u00e1s una interfaz muy parecida a la del editor habitual de WordPress... s\u00f3lo que con algunas novedades.<\/p>\n\n\n\n<p>Para empezar, puede dar un nombre a su producto y escribir una descripci\u00f3n que aparecer\u00e1 en la p\u00e1gina del producto:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-9-1024x526.png\" alt=\"Easy Digital Downloads tutorial add product\" class=\"wp-image-29804\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-9-1024x526.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-9-300x154.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-9-768x394.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-9.png 1114w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Luego, cuando te desplaces hacia abajo, ver\u00e1s las opciones m\u00e1s detalladas. Aqu\u00ed puedes configurar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precios<\/li>\n\n\n\n<li>Archivos<\/li>\n\n\n\n<li>Categor\u00edas y etiquetas<\/li>\n\n\n\n<li>L\u00edmites de descarga de archivos<\/li>\n\n\n\n<li>Im\u00e1genes<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"759\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10.png\" alt=\"Product detailks\" class=\"wp-image-29805\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10.png 955w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-300x238.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-768x610.png 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<p>Aunque la mayor\u00eda de las opciones se explican por s\u00ed solas, una que merece especial atenci\u00f3n es <strong>precios variables<\/strong>.<\/p>\n\n\n\n<p>Si marca la casilla para <strong>Activar la tarificaci\u00f3n variable<\/strong>podr\u00e1 crear varias opciones para su producto, cada una de las cuales costar\u00e1 una cantidad diferente.<\/p>\n\n\n\n<p>Por ejemplo, si vende productos de software, podr\u00eda cobrar diferentes cantidades en funci\u00f3n de cu\u00e1ntas claves de licencia obtenga el usuario:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"593\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-1.png\" alt=\"Variable pricing\" class=\"wp-image-29806\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-1.png 929w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-1-300x191.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-10-1-768x490.png 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, los compradores podr\u00e1n elegir qu\u00e9 variante desean adquirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo ampliar el plugin Easy Digital Downloads: Apariencia y Funcionalidad<\/h2>\n\n\n\n<p>Como ya has visto, el n\u00facleo del plugin Easy Digital Downloads est\u00e1 disponible de forma gratuita en WordPress.org.<\/p>\n\n\n\n<p>Pero para la mayor\u00eda de las tiendas que utilizan Easy Digital Downloads, vas a querer ampliar el plugin principal con algunos gratuitos,<em> y tal vez premium<\/em>extensiones.<\/p>\n\n\n\n<p>Hay dos formas de ampliar y modificar su tienda.<\/p>\n\n\n\n<p>La primera extensi\u00f3n es WordPress <strong>tema<\/strong> que elija. Su tema afectar\u00e1 a c\u00f3mo su tienda se ve y, <em>en menor medida<\/em>funciones para los compradores. Por ejemplo, el tema Astra puede ayudarte a a\u00f1adir un icono de carrito de la compra que permite a los visitantes ver el contenido de sus carritos sin recargar la p\u00e1gina.<\/p>\n\n\n\n<p>En segundo lugar, usted querr\u00e1 algunos plugins Easy Digital Downloads add-on. Estos plugins pueden ayudarle a a\u00f1adir todo tipo de nuevas funcionalidades como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nuevas pasarelas de pago<\/li>\n\n\n\n<li>Soporte para pagos peri\u00f3dicos<\/li>\n\n\n\n<li>Env\u00edo de productos f\u00edsicos<\/li>\n\n\n\n<li>Y mucho m\u00e1s<\/li>\n<\/ul>\n\n\n\n<p>En general, la tienda de Easy Digital Downloads de <strong>tema<\/strong> se centra en el dise\u00f1o y la maquetaci\u00f3n, mientras que los plugins de Easy Digital Downloads se centran en a\u00f1adir y modificar funcionalidades. <strong>Ambos son valiosos a su manera<\/strong>.<\/p>\n\n\n\n<p>Veamos estas extensiones con m\u00e1s detalle...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elegir un tema para EDD<\/h3>\n\n\n\n<p>Aunque Easy Digital Downloads har\u00e1 todo lo posible para funcionar con cualquier tema, es esencial que elijas un tema creado para Easy Digital Downloads si te tomas en serio tu tienda.<\/p>\n\n\n\n<p>Elegir un tema de Easy Digital Downloads es importante porque podr\u00e1s ofrecer una experiencia de compra mucho mejor a tus visitantes y tambi\u00e9n tendr\u00e1s m\u00e1s control sobre el aspecto y el funcionamiento de tu tienda.<\/p>\n\n\n\n<p>Por ejemplo, as\u00ed es como se ven las cosas con el tema por defecto Twenty Seventeen:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-11-1024x733.png\" alt=\"2017 EDD\" class=\"wp-image-29807\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-11-1024x733.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-11-300x215.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-11-768x550.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-11.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vale, m\u00e1s o menos funciona, pero ya se ven algunos fallos importantes desde el principio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No hay forma de acceder al carrito de la compra.<\/li>\n\n\n\n<li>No lo es. <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/increase-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversi\u00f3n optimizada<\/a><\/li>\n\n\n\n<li>Hay mucho espacio en blanco desperdiciado<\/li>\n<\/ul>\n\n\n\n<p>Por otra parte, as\u00ed es como esa misma p\u00e1gina se ve con s\u00f3lo el estilo por defecto en <a href=\"https:\/\/git-staging.wpastra.com\/es\/\">Astra<\/a>un tema con <a href=\"https:\/\/git-staging.wpastra.com\/es\/docs\/edd-integration-overview-astra-theme\/\">soporte EDD integrado<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-12-1024x745.png\" alt=\"EDD example\" class=\"wp-image-29808\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-12-1024x745.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-12-300x218.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-12-768x558.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-12.png 1114w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ahora, tiene un aspecto m\u00e1s limpio, un icono de carrito en la parte superior derecha sobre el que los usuarios pueden pasar el rat\u00f3n para ver sus carritos, etc.<\/p>\n\n\n\n<p>Si desea personalizar a\u00fan m\u00e1s su tema, puede utilizar el personalizador de WordPress en tiempo real para realizar cambios f\u00e1cilmente.<\/p>\n\n\n\n<p>Adem\u00e1s de todos los controles generales de estilo y dise\u00f1o, Astra tambi\u00e9n incluye una integraci\u00f3n especial con Easy Digital Downloads, que te permite controlar...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Icono del carro en la cabecera<\/li>\n\n\n\n<li>Disposici\u00f3n del archivo de productos<\/li>\n\n\n\n<li>P\u00e1gina de un solo producto<\/li>\n\n\n\n<li>P\u00e1gina de pago, incluida la opci\u00f3n de a\u00f1adir un proceso de pago sin distracciones para aumentar la tasa de conversi\u00f3n de su tienda.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/customize-1024x593.png\" alt=\"Customizer controls\" class=\"wp-image-29837\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/customize-1024x593.png 1024w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/customize-300x174.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/customize-768x445.png 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/customize.png 1098w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por ejemplo, si desea cambiar el aspecto de su p\u00e1gina de archivo de productos, puede utilizar los sencillos controles para realizar ajustes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero de columnas<\/li>\n\n\n\n<li>Datos del producto<\/li>\n\n\n\n<li>Texto<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-14.gif\" alt=\"Change columns\" class=\"wp-image-29810\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n dispondr\u00e1s de un proceso de pago limpio y f\u00e1cil de convertir nada m\u00e1s sacarlo de la caja, as\u00ed como de \u00e1reas de gesti\u00f3n de cuentas en las que tus compradores podr\u00e1n gestionar sus pedidos y perfiles.<\/p>\n\n\n\n<p>Para saber m\u00e1s sobre estas opciones, vea este v\u00eddeo de Joe Casabona:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Astra Pro incorpora Easy Digital Downloads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TqvA5sjwspQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ampliaci\u00f3n de EDD con plugins<\/h3>\n\n\n\n<p>Adem\u00e1s de elegir un tema compatible con Easy Digital Downloads, es casi seguro que querr\u00e1s aprovechar los plugins adicionales.<\/p>\n\n\n\n<p>Puede encontrar tanto complementos oficiales del equipo de Easy Digital Downloads como complementos creados por terceros. Algunos complementos son gratuitos, mientras que otros cuestan dinero.<\/p>\n\n\n\n<p>Puede encontrar un <a href=\"https:\/\/easydigitaldownloads.com\/downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">lista de complementos oficiales aqu\u00ed<\/a>. Algunos de los complementos m\u00e1s relevantes son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/easydigitaldownloads.com\/downloads\/category\/extensions\/gateways\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pasarelas de pago<\/a><\/strong> - a\u00f1ade soporte para Stripe, Braintree, 2Checkout, Authorize.net y m\u00e1s.<\/li>\n\n\n\n<li><a href=\"https:\/\/easydigitaldownloads.com\/downloads\/recurring-payments\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pagos peri\u00f3dicos<\/strong><\/a> - venden suscripciones que cobran autom\u00e1ticamente a los compradores de forma recurrente.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easydigitaldownloads.com\/downloads\/simple-shipping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Env\u00edo sencillo<\/a><\/strong> - a\u00f1ade soporte b\u00e1sico para el env\u00edo de productos f\u00edsicos.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easydigitaldownloads.com\/downloads\/frontend-submissions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Presentaciones Frontend<\/a><\/strong> - permite a otros usuarios enviar productos desde el front-end a <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/create-online-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un mercado multiproveedor<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easydigitaldownloads.com\/downloads\/software-licensing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Licencias de software<\/a><\/strong> - a\u00f1ade claves de licencia para sus productos digitales (<em>as\u00ed es como gestionamos las licencias de todos nuestros productos<\/em>).<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s de estos complementos oficiales, tambi\u00e9n puede encontrar complementos de Easy Digital Downloads de terceros en <a href=\"https:\/\/wordpress.org\/plugins\/search\/easy+digital+downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress.org<\/a> y <a href=\"https:\/\/codecanyon.net\/search\/easy%20digital%20downloads\" target=\"_blank\" rel=\"noopener noreferrer\">CodeCanyon<\/a>as\u00ed como en sitios web de desarrolladores independientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo instalar un complemento de Easy Digital Downloads<\/h3>\n\n\n\n<p>La instalaci\u00f3n de un complemento de Easy Digital Downloads no difiere de la de cualquier otro complemento.<\/p>\n\n\n\n<p>Le mostraremos c\u00f3mo hacerlo utilizando la funci\u00f3n <a href=\"https:\/\/easydigitaldownloads.com\/downloads\/edd-variable-pricing-descriptions\/\" target=\"_blank\" rel=\"noopener noreferrer\">complemento gratuito EDD Descripciones de Precios Variables<\/a>.<\/p>\n\n\n\n<p>Una vez descargado el plugin, vaya a <strong>Plugins \u2192 A\u00f1adir nuevo<\/strong> y cargue el archivo zip (<em>o, puede instalarlo desde WordPress.org si est\u00e1 disponible all\u00ed<\/em>):<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"527\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-14.png\" alt=\"Install add-on\" class=\"wp-image-29811\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-14.png 928w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-14-300x170.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-14-768x436.png 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/figure>\n\n\n\n<p>Una vez que actives el complemento, empezar\u00e1 a funcionar de inmediato y podr\u00e1s aprovechar las nuevas funcionalidades.<\/p>\n\n\n\n<p>Con el complemento Descripciones de precios variables de EDD, podr\u00e1 a\u00f1adir una descripci\u00f3n opcional a cada variaci\u00f3n de precio:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"650\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-15.png\" alt=\"Variation description\" class=\"wp-image-29812\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-15.png 935w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-15-300x209.png 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/12\/easy-digital-downloads-tutorial-15-768x534.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure>\n\n\n\n<p>Muchos plugins integrar\u00e1n su configuraci\u00f3n en la configuraci\u00f3n existente de Easy Digital Downloads, por lo que es posible que tenga que consultar la documentaci\u00f3n del plugin si no puede encontrar la nueva funcionalidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empiece hoy mismo con su tienda Easy Digital Downloads<\/h2>\n\n\n\n<p>Si tiene cualquier tipo de tienda o sitio web que necesite procesar pagos de \"algo\" digital, Easy Digital Downloads es una gran opci\u00f3n.<\/p>\n\n\n\n<p>Puedes utilizarla como una tienda de comercio electr\u00f3nico tradicional en la que vender productos digitales (<em>y quiz\u00e1 tambi\u00e9n algunos productos f\u00edsicos<\/em>). Tambi\u00e9n puede utilizarlo como procesador de pagos para otros tipos de sitios, como un curso en l\u00ednea o un sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Para sacar el m\u00e1ximo partido a Easy Digital Downloads, necesitar\u00e1s un buen tema. <a href=\"https:\/\/git-staging.wpastra.com\/es\/docs\/edd-integration-overview-astra-theme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integraci\u00f3n de Easy Digital Downloads en Astra<\/a> garantiza que todas las funciones b\u00e1sicas de EDD funcionen a la perfecci\u00f3n, y tambi\u00e9n incluye funciones que facilitan la personalizaci\u00f3n del aspecto y el dise\u00f1o de la tienda.<\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de eso, es casi seguro que desee ampliar Easy Digital Downloads con algunos de los complementos gratuitos o premium.<\/p>\n\n\n\n<p>Y no se olvide de las otras partes importantes del funcionamiento de un sitio: tambi\u00e9n tendr\u00e1 que elegir un alojamiento s\u00f3lido para dar a su sitio de Easy Digital Downloads la base adecuada, y querr\u00e1 soluciones para copias de seguridad y protecci\u00f3n para mantenerlo a salvo.<\/p>\n\n\n\n<p>Para ver algunas buenas opciones de seguridad y copias de seguridad, consulte nuestro post sobre <a href=\"https:\/\/git-staging.wpastra.com\/es\/plugins\/must-have-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">los plugins esenciales de WordPress que todos los sitios necesitan<\/a>.<\/p>\n\n\n\n<p><strong>\u00bfTienes alguna otra pregunta sobre c\u00f3mo crear una tienda Easy Digital Downloads? Pregunta en los comentarios.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Si has estado investigando c\u00f3mo crear una tienda de comercio electr\u00f3nico, probablemente te hayas encontrado con nombres como WooCommerce y Shopify. Un nombre que no recibe tanta atenci\u00f3n, sin embargo, es Easy Digital Downloads, un plugin de comercio electr\u00f3nico para WordPress. Es una pena porque, para ciertos usos, Easy Digital Downloads ofrece un enfoque m\u00e1s ligero y flexible que [...]<\/p>","protected":false},"author":9,"featured_media":37851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[860],"tags":[2034,2119],"class_list":{"0":"post-29801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides-and-tutorials","8":"tag-ast-how-to-post-tag","9":"tag-review-schema"},"spectra_custom_meta":{"_uabb_version":["1.13.2"],"inline_featured_image":["0"],"_edit_lock":["1690960066:85"],"_edit_last":["85"],"mashsb_timestamp":["1557748567"],"_yoast_wpseo_primary_category":["860"],"site-sidebar-layout":["default"],"site-content-layout":["default"],"theme-transparent-header-meta":["default"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_metadesc":["Unsure whether Easy Digital Downloads is right for you? Read our Easy Digital Downloads tutorial to learn more about it and how to set it up."],"_yoast_wpseo_focuskw":["Easy Digital Downloads tutorial"],"_yoast_wpseo_linkdex":["75"],"mashsb_shares":["0"],"mashsb_jsonshares":["{\"StumbleUpon\":null,\"Facebook\":{\"comment_plugin_count\":0,\"total_count\":0,\"og_object\":null,\"comment_count\":0,\"share_count\":0,\"reaction_count\":0},\"GooglePlusOne\":null,\"Pinterest\":0,\"LinkedIn\":null,\"Twitter\":0,\"total\":0}"],"_time_to_read":[""],"stick-header-meta":["default"],"_amp_validated_url_post_id":["32030"],"_wp_page_template":["default"],"_oembed_78f88fa2d165b09b3653b16cbabd8231":["<iframe title=\"Astra Pro Adds Easy Digital Downloads Support\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TqvA5sjwspQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_78f88fa2d165b09b3653b16cbabd8231":["1559821897"],"_oembed_a14445cc0229758683a1103b86aa1a06":["<iframe title=\"Astra Pro Adds Easy Digital Downloads Support\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TqvA5sjwspQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_a14445cc0229758683a1103b86aa1a06":["1666600370"],"_thumbnail_id":["37851"],"_yoast_wpseo_opengraph-image":["https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/04\/learn-edd-in-depth.jpg"],"_yoast_wpseo_opengraph-image-id":["37851"],"_yoast_wpseo_title":["How to Use Easy Digital Downloads Tutorial And Review (In-Depth)"],"wpil_sync_report3":["1"],"wpil_links_outbound_internal_count":["5"],"wpil_links_outbound_internal_count_data":["a:5:{i:0;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:48:\"https:\/\/wpastra.com\/elementor-woocommerce-theme\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";i:26045;s:5:\"title\";s:63:\"How To Build A WooCommerce Website With Elementor & Astra Theme\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:18682:\"<!-- wp:paragraph -->\n<p><u> <a href=\"https:\/\/wpastra.com\/woocommerce-theme\/?utm_source=blog&amp;utm_medium=EleWoo&amp;utm_campaign=organic\" target=\"_blank\" rel=\"noopener noreferrer\">See All Astra Theme&nbsp;WooCommerce Features<\/a><\/u><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Looking to launch a WooCommerce shop and start selling products over the Internet? While you can find plenty of information online, the entire process of creating a store that actually looks good can often seem a little overwhelming.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So what if we told you that you could get set up with a great-looking eCommerce store in under an hour...for free?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We know - that's a tall order. But with the combination of <a href=\"https:\/\/wpastra.com\/go\/elementor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elementor<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce<\/a>, and the <a href=\"https:\/\/wpastra.com\/theme-for-elementor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Astra theme<\/a>, <strong>you can do it<\/strong>. And in this post, we're going to show you the exact steps you need to take to get up and running with your own store in no time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>What You Need To Make Your WooCommerce Store <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As the title of this post suggests, there are two main tools you'll need to build your store beyond the core WooCommerce plugin:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/wpastra.com\/theme-for-elementor\/\">Astra Theme<\/a> - this is a free WordPress theme that includes deep customization options, as well as a built-in WooCommerce integration and demo sites.<\/li><li><a href=\"https:\/\/wpastra.com\/go\/elementor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elementor<\/a> - this is a free page builder that will help you customize various pages at your store, like your homepage and about page.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The only thing we'll assume for this tutorial is that you already have WooCommerce installed - we'll cover everything else about making your store look and function great.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need a helping hand with setting up WooCommerce, the <a href=\"https:\/\/docs.woocommerce.com\/document\/woocommerce-guided-tour-videos\/\">WooCommerce Guided Tour Videos<\/a> are a great place to start.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you have WooCommerce installed, here's how to make your store look awesome!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3> Part 1: Setting Things Up With Astra<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Beyond its general lightweight design and customization options, Astra specifically helps you with WooCommerce in two main ways. You can...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Import free Elementor WooCommerce templates, as well as WordPress Customizer settings, to quickly create a great-looking WooCommerce store.<\/li><li>Use Astra's dedicated WooCommerce integration to customize important aspects of your store via the real-time WordPress Customizer.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Here's how to use Astra to set up the core of your WooCommerce store:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>Step 1: Install Astra Theme And Astra Starter Sites Plugin <\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To get started, you'll need to install a theme and a plugin. Both are listed at WordPress.org, which means you can install them right from your WordPress dashboard:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/wpastra.com\/\">Astra Theme<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/astra-sites\/\">Astra Starter Sites plugin<\/a><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":26132,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-1.png\" alt=\"Elementor WooCommerce Theme\" class=\"wp-image-26132\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>Step 2: Import Astra WooCommerce Starter Site <\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you've installed the Astra theme and Astra Starter Sites plugin, go to <strong>Appearance<\/strong> \u2192 <strong>Astra Sites<\/strong> in your WordPress dashboard to import your demo site (<a href=\"https:\/\/wpastra.com\/docs\/astra-starter-sites-basics-and-faqs\/\">this help article has more information<\/a> if needed).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Then, select the <strong>Elementor<\/strong> page builder:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26133,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-2.png\" alt=\"best free themes for elementor\" class=\"wp-image-26133\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can then use the filtering options to find the various eCommerce templates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some of these templates are free, while others, marked as \"Agency\" require the Astra Premium Sites plugin that's part of the premium <a href=\"https:\/\/wpastra.com\/pricing\/\">Astra agency package<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Feel free to pick any demo site that catches your eye. But for this tutorial, we're going to use the free <strong>Brand Store<\/strong> demo site:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26134,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-3.png\" alt=\"elementor themes free\" class=\"wp-image-26134\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Once you click on your desired demo site, it will open up a live preview of your site, as well as tell you the required plugins to use the site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>First, click <strong>Install Plugins<\/strong> to install the required plugins (Elementor and WooCommerce, in this case):<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26135,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-4-1024x646.png\" alt=\"elementor woocommerce product page\" class=\"wp-image-26135\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Once the plugin installation process finishes, you should see two <strong>Import This Site<\/strong> buttons in place of the Install Plugins buttons. <strong>Be aware that, when you click one of these buttons, Astra will overwrite your current design settings<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're ok with that, go ahead and click Import This Site. After a short wait, while Astra imports all the relevant data, your site should look exactly like the demo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now, you're ready to make things your own!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4> Step 3: Use The WordPress Customizer To Make Things Your Own<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Astra uses the native WordPress Customizer to help you customize your store's looks. This tool lets you make code-free changes to various aspects of your store and see the results right away on a real-time preview.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To access the WordPress Customizer, go to <strong>Appearance \u2192 Customize<\/strong> in your WordPress dashboard:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26136,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-4-1.png\" alt=\"elementor woocommerce plugin\" class=\"wp-image-26136\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In addition to the WooCommerce-specific settings here, Astra also includes options to help you customize other aspects of your site like fonts, colors, logos, and more.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For a full explanation of these settings, you can peruse the <a href=\"https:\/\/wpastra.com\/docs-category\/astra-customizer-settings\/\">Customizer settings support articles<\/a>. For this tutorial, though, we'll focus specifically on Astra's WooCommerce integrations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These let you control aspects of your store like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How your product listing pages work<\/li><li>Upsells on your shopping cart page<\/li><li>Your product images<\/li><li>Other smaller settings<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Most of the WooCommerce settings are located in two main areas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>WooCommerce Layout Settings<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To access the first set of options, go to <strong>Layout \u2192 WooCommerce<\/strong> in the WordPress Customizer sidebar. Here, you'll see three areas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Shop<\/strong> - lets you control how many products to display on your shop page, as well as what information to display and how many columns of products to display.<\/li><li><strong>Single Product<\/strong> - lets you disable breadcrumbs.<\/li><li><strong>Cart Page<\/strong> - lets you enable product upsells on your cart page. Upsells can help boost your sales by showing targeted products related to the products that are already in a user's cart.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For example, changing the <strong>Shop Columns<\/strong> to <strong>4<\/strong> adds another product on each row:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26138,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-6-1024x499.png\" alt=\"Elementor woocommerce widget\" class=\"wp-image-26138\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Beyond the <strong>WooCommerce<\/strong> part of the layout area, you can also find WooCommerce settings in:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Layout \u2192 Container<\/strong> - lets you control the width of the area that your WooCommerce pages occupy.<\/li><li><strong>Layout \u2192 Sidebar<\/strong> - lets you control the location of your sidebar on WooCommerce pages. For example, by changing it from <strong>Left<\/strong> to <strong>Right<\/strong>, your product categories list would shift to the right side<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":26139,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-7-1024x500.png\" alt=\"elementor woocommerce plugin\" class=\"wp-image-26139\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>General WooCommerce Settings<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can also access another set of WooCommerce options right from the main WordPress Customizer sidebar by clicking on <strong>WooCommerce<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From these options, you can control:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Store Notice<\/strong> - lets you enable a storewide notice and customize its text.<\/li><li><strong>Product Catalog<\/strong> - lets you control what information should display on your shop and category pages.<\/li><li><strong>Product Images<\/strong> - lets you control the size of your product's images, as well as how those images are cropped.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For example, if you enable a <strong>Store Notice<\/strong>, you'll get this nice sitewide notification banner:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26140,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-8-1024x545.png\" alt=\"eCommerce Website With Elementor\" class=\"wp-image-26140\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>This feature is great for promoting a sale or special offer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Part 2: Using The Elementor To Customize Important Pages <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Astra helps you customize your shop and product pages, as well as your navigation menu and sidebar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But when it comes to tweaking your Homepage and About Us page, that's where the free Elementor page builder plugin comes in.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To edit your homepage, click the <strong>Edit with Elementor<\/strong>. Elementor makes it easy to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Change text and images<\/li><li>Move design elements around using drag and drop<\/li><li>Add new design elements<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For example, to edit the headline on your homepage, you just click and type:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26141,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/astra-woocommerce-elementor-9.png\" alt=\"WooCommerce Widgets Elementor Pro\" class=\"wp-image-26141\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you need some help using the Elementor page builder to edit your shop's core pages, the official <a href=\"https:\/\/www.youtube.com\/playlist?list=PLZyp9H25CboHlyme_CgXombdQ2F4talJQ\">Elementor 101 videos<\/a> are a great place to learn about Elementor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2> When To Consider Going Pro With Astra Or Elementor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Both Astra and Elementor offer pro versions that can add functionality to your WooCommerce store.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This functionality isn't just eye-candy - it adds features that can make a real effect on your store's bottom line by making it easier for your visitors to shop your products, as well as giving you options to control your store's checkout page:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Infinite scroll for products:<\/strong> More products automatically load as a visitor scrolls down the page. <a href=\"https:\/\/www.smashingmagazine.com\/2016\/03\/pagination-infinite-scrolling-load-more-buttons\/\">Research from Baymard Institute<\/a> suggests that eCommerce shoppers tend to view more products with infinite scroll, which is great if your store has a deep catalog.<\/li><li><strong>Off-Canvas sidebar:<\/strong> This lets you add helpful filters without getting in the way of your shoppers' browsing. Quality filtering is an <a href=\"https:\/\/conversionxl.com\/blog\/ecommerce-product-filtering\/\">essential aspect of any eCommerce store<\/a>. Done right, it lets your customers quickly find the right product so that they can make their purchase.<\/li><li><strong>Product Quick View:<\/strong> Shoppers can click a <strong>Quick View<\/strong> button when they hover over a product to see more information about that product. This lets them see important details without requiring them to load a new page, which can make for an easier shopping experience.<\/li><li><strong>More checkout options:<\/strong> You can add a distraction-free checkout, or enable a two-step checkout process. You can also choose whether or not to enable the coupon field, as well as a few other smaller settings. All of these options help you tweak your checkout process to ensure that <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">your cart abandonment rate<\/a> is as low as possible.<\/li><li><strong>White label:<\/strong> If you're building a store for a client, this feature lets you remove all Astra branding from the WordPress dashboard to offer a more customized final product.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Where\u00a0<a href=\"https:\/\/wpastra.com\/pricing\/\">Astra Pro<\/a>\u00a0gives you access to extensive and unique e-commerce features and functionality,\u00a0<a href=\"https:\/\/wpastra.com\/pricing\/\">Astra Agency Package<\/a> lets you use <strong>premium<\/strong> ready-to-use websites having \"Agency\" tag from the <a href=\"https:\/\/wpastra.com\/ready-websites\/?page-builder=elementor&amp;category=ecommerce\">starter websites library<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":26143,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/04\/bnaMtq4-1024x508.png\" alt=\"\" class=\"wp-image-26143\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>And with <a href=\"https:\/\/wpastra.com\/go\/elementor-pro\/\">Elementor Pro<\/a>, you'll get access to dedicated Elementor WooCommerce widgets that help you display your products and redesign product pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=4h5omY0XQMI\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=4h5omY0XQMI\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:heading -->\n<h2> WooCommerce, Astra, And Elementor: Better Together<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Put them all together and WooCommerce, Astra, and Elementor are a triple-threat that let you build a completely custom eCommerce store in no time without writing a single line of code.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember, all you need to do is:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Install and configure WooCommerce<\/li><li>Import an Astra demo site<\/li><li>Customize your store via Astra's real-time Customizer settings<\/li><li>Edit your homepage and other core pages with the Elementor page builder<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Now get out there and start selling your products!<\/p>\n<!-- \/wp:paragraph -->\";s:5:\"links\";O:8:\"stdClass\":4:{s:4:\"view\";s:48:\"https:\/\/wpastra.com\/elementor-woocommerce-theme\/\";s:4:\"edit\";N;s:6:\"export\";s:68:\"https:\/\/wpastra.com\/wp-admin\/post.php?area=wpil_export&post_id=26045\";s:7:\"refresh\";s:99:\"https:\/\/wpastra.com\/wp-admin\/admin.php?page=link_whisper&type=post_links_count_update&post_id=26045\";}}s:6:\"anchor\";s:30:\"how to make an eCommerce store\";s:15:\"added_by_plugin\";b:0;}i:1;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:43:\"https:\/\/wpastra.com\/learndash-vs-lifterlms\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";i:28229;s:5:\"title\";s:76:\"LearnDash vs LifterLMS vs LearnPress: 3 Best WordPress LMS Plugins Compared!\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:21197:\"<!-- wp:paragraph -->\n<p>Searching for the best WordPress LMS plugin to create and sell courses on your WordPress site?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like choosing a page builder, picking a WordPress LMS plugin is a long-term decision. And once you build your courses and lessons, switching to a different plugin is not an easy process.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Long story short - it pays to do the research to make sure you get the right LMS plugin from <em>day one<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To help, we've collected the three best WordPress LMS plugins and compared them to help you make your decision. In total, we'll cover:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>LifterLMS<\/li><li>LearnDash<\/li><li>LearnPress<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Let's jump in!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>1. LifterLMS<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS<\/a>, along the with the next plugin on our list, is one of the most well-known WordPress LMS plugins.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It's a basic free core plugin that you can extend with a variety of paid add-ons. Let's go through the various options...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Course Options<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS lets you structure your courses using a simple drag-and-drop interface:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28232,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-lifterlms-1.png\" alt=\"lifterlms course builder\" class=\"wp-image-28232\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In your courses, you can:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Include multimedia content<\/li><li>Drip course content over time<\/li><li>Require prerequisites to take a course<\/li><li>Add discussion forums<\/li><li>Include lesson downloads<\/li><li>Offer course certificates and gamification badges<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>And if you want them, you also have access to more structured elements including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Quiz timers<\/li><li>Assignments<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Monetization <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With the various paid add-ons, you can integrate LifterLMS with most popular payment gateways.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can choose between one-time or recurring payments. And you can also mix-and-match different pricing plans using <a href=\"http:\/\/shrsl.com\/10sla\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS' Access Plan feature<\/a>. Here's an example of Access Plans in action:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28233,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-lifterlms-2.jpg\" alt=\"lifterlms access plans\" class=\"wp-image-28233\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>And you also have some other neat options for selling your courses - for example, you can create special course bundles. And you can also upsell one-on-one private coaching.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LifterLMS <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you use Beaver Builder or Divi Builder, you'll appreciate <a href=\"http:\/\/shrsl.com\/10slc\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS' integrations with those two page builders<\/a> (the Beaver Builder compatibility seems to be the deepest).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But generally, if you want to style LifterLMS <em>by yourself<\/em>, you're going to need to <a href=\"http:\/\/shrsl.com\/10slh\" target=\"_blank\" rel=\"noopener noreferrer\">rely on a lot of custom CSS<\/a>. LifterLMS does offer a LaunchPad theme with more styling options - but then you've built your entire WordPress site with it, which isn't ideal for <em>the rest of your site<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you use the Astra theme, though, you can take advantage of Astra's <a href=\"https:\/\/wpastra.com\/lifterlms-theme\/\">dedicated LifterLMS integration<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you combine <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\">LifterLMS<\/a> with <a href=\"https:\/\/wpastra.com\/\">the Astra theme<\/a>, you're able to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Easily choose how to lay out your courses using the native WordPress Customizer<\/li><li>Enable distraction-free Learning or a distraction-free checkout<\/li><li>Configure the colors and typography for your LifterLMS courses<\/li><li>Give your learners a beautiful custom dashboard<\/li><li>Show motivation-boosting course progress bars<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=5OY_mYKlLXc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=5OY_mYKlLXc\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/wpastra.com\/lifterlms-theme\/\">Learn more about Astra and LifterLMS.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LifterLMS? <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS is a popular option for WordPress course providers. Here are some great examples of LifterLMS in action:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/www.wpcrafter.com\/course-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPCrafter<\/a> - if you love building with WordPress, you've probably seen Adam's content. All his courses are powered by LifterLMS.<\/li><li><a href=\"https:\/\/www.wp101.com\/wordpress-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP101<\/a> - all WP101's courses run on LifterLMS, as well. Try the free sample of <a href=\"https:\/\/www.wp101.com\/course\/wordpress101\/\" target=\"_blank\" rel=\"noopener noreferrer\">the WordPress 101 course<\/a> to see it in action.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Pricing Model <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS has a <a href=\"https:\/\/wordpress.org\/plugins\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">free core plugin listed at WordPress.org<\/a>, which should instantly make it attractive if you're on a budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to sell your courses for money, you'll need to purchase, at a minimum, one of the <a href=\"http:\/\/shrsl.com\/10sm1\" target=\"_blank\" rel=\"noopener noreferrer\">premium payment gateway integrations<\/a>, which cost $99 for use on a single site. Depending on the features you want, that <em>might <\/em>be all you need to successfully sell courses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For additional functionality, you can purchase other individual add-ons or <a href=\"http:\/\/shrsl.com\/10sm3\" target=\"_blank\" rel=\"noopener noreferrer\">bundles of add-ons<\/a>. The cheapest bundle starts at $299 for use on a single site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>2. LearnDash<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Along with LifterLMS, <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> is the other big name in the WordPress LMS plugin space. It's used by both large institutions as well as individual instructors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let's go through the various features...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Course Options <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnDash gives you a simple drag-and-drop builder to create your courses:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28234,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/learndash-course-builder-1024x444.png\" alt=\"learndash course builder\" class=\"wp-image-28234\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In your courses, you have access to functionality like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Drip-fed content<\/li><li>Prerequisite courses<\/li><li>Course discussion forums<\/li><li>Course points and gamification badges<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Depending on your needs, you can also add:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Lesson timers<\/li><li>Assignments<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Finally, there's the <strong>ProPanel <\/strong>feature that's available on higher tiers. The functionality in ProPanel is helpful...but <em>most<\/em> people probably won't need it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>ProPanel gives you real-time activity and an easier way to stay on top of assignments, course results, and quiz progress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're a school using LearnDash for students, you might want that real-time detail. But if you're just selling self-paced courses via your site, you don't really need this much real-time data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Monetization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To sell your courses, LearnDash includes a basic option for one-time payments or recurring subscriptions. But you can also integrate it with other systems like WooCommerce, EDD, and more if you want more flexibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> includes plenty of free add-ons to help you do just that, so the integration process is pretty painless.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LearnDash<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnDash doesn't include a ton of built-in styling options. If you want to create a great-looking course, you'll probably need to rely on custom CSS or a third-party tool.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can find a premium third-party add-on - <a href=\"https:\/\/snaporbital.com\/downloads\/learndash-visual-customizer\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Customizer<\/a> - that adds more styling options. And the third-party <a href=\"https:\/\/divibooster.com\/divi-learndash-kit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Divi LearnDash Kit<\/a> can help you use the Divi Builder with LearnDash.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, we also wanted to give Astra users more styling flexibility for their LearnDash courses, which is why the Astra theme also offers a <a href=\"https:\/\/wpastra.com\/learndash-theme\/\">dedicated LearnDash integration<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like our LifterLMS integration, Astra's dedicated LearnDash integration helps you:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Create the optimal layout to display all your courses<\/li><li>Choose which course elements to display, including an easy distraction-free learning mode<\/li><li>Boost your conversion rates with a distraction-free checkout<\/li><li>Customize all the colors and typography for your LearnDash courses<\/li><li>Create a beautiful customer dashboard<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>And with our <a href=\"https:\/\/wordpress.org\/plugins\/custom-template-learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">free Custom Template for LearnDash plugin<\/a>, you can also create beautiful sales pages for your LearnDash courses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=75-U8qGmhog\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=75-U8qGmhog\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/wpastra.com\/learndash-theme\/\">Learn more about Astra and LearnDash.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LearnDash?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LearnDash happily touts some of its bigger clients on its landing page, including the University of Florida and InfusionSoft.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But if you're looking for some non-enterprise examples of websites using LearnDash, here are some good ones to look at:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/yoast.com\/academy\/courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO Academy<\/a> - Yoast recently moved from LifterLMS to LearnDash. See <a href=\"https:\/\/www.learndash.com\/behind-the-scenes-of-yoast-seo-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">the behind-the-scenes here<\/a>, or you can <a href=\"https:\/\/yoast.com\/academy\/courses\/#course_free-seo-course-seo-for-beginners\" target=\"_blank\" rel=\"noopener noreferrer\">try one of the free courses<\/a>.<\/li><li><a href=\"https:\/\/www.wpelevation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Elevation<\/a> - unfortunately, you can't preview the courses because they're private.<\/li><li><a href=\"https:\/\/courses.problogger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ProBlogger Courses<\/a> - you can try the free Start a Blog course to see LearnDash in action.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Pricing Model<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The core <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\">LearnDash<\/a> plugin is a premium option that starts at $159 for a single site license. This version lacks the <strong>ProPanel<\/strong>, but is otherwise full-featured.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are also a variety of free add-ons you can choose from. And LearnDash also curates a marketplace of third-party extensions that can add even more functionality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>3. LearnPress<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnPress is a free core plugin that you can extend with both free and paid extensions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Because you can sell courses right away via PayPal, it probably has the most generous functionality <em>in its free version<\/em>, which is part of why it's the most popular LMS plugin at WordPress.org. <em>The other part is that LearnPress comes bundled with a number of popular ThemeForest themes.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Course Options<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With LearnPress, you build your courses and lessons using regular WordPress custom post types, as well as a helpful <strong>Curriculum<\/strong> section that lets you organize sections and lessons with drag and drop:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28230,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-learnpress-1.png\" alt=\"learnpress course builder for wordpress lms plugin\" class=\"wp-image-28230\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Across the free and premium add-ons, your courses can include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Drip-fed content<\/li><li>Prerequisite courses<\/li><li>Certificates<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Monetization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the nice things about LearnPress is that it includes a PayPal integration <em>even in the free version<\/em>. That means it's the only LMS plugin on this list that lets you sell courses for free.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want additional payment gateways, you can also purchase separate extensions which cost ~$30 each.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>With the core plugin, you can only sell your courses for a one-time fee, though.<\/strong> To get around that, LearnPress has integration add-ons for WooCommerce and Paid Memberships Pro that can get you subscription functionality in that way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LearnPress<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>ThimPress, the developer, has a big business selling dedicated LearnPress themes, so you won't get a ton of detailed styling options with the plugin by itself. You get some basic color controls, but that's about it:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28231,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-learnpress-3.png\" alt=\"learnpress styling\" class=\"wp-image-28231\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can also browse <a href=\"https:\/\/thimpress.com\/wordpress\/themes\/learnpress-themes\/\" target=\"_blank\" rel=\"noopener noreferrer\">all of ThimPress' LearnPress themes<\/a> if you want an out-of-the-box solution. Again, the downside of this approach is that you're building your entire WordPress site with that theme, which limits you in non-LearnPress areas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LearnPress?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It's tough to find great examples of LearnPress in action. Many of the examples you'll run across are primarily sites using ThimPress' themes, even if they aren't selling courses with LearnPress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With that being said, <a href=\"https:\/\/welding.oxfordagency.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Welding Academy<\/a> is a decent look at LearnPress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Pricing Model<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can download the core LearnPress plugin for free <a href=\"https:\/\/wordpress.org\/plugins\/learnpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">from WordPress.org<\/a>. You can also find a number of official free add-ons at WordPress.org.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And for more functionality, you can purchase individual LearnPress add-ons or buy a <a href=\"https:\/\/thimpress.com\/product\/learnpress-add-ons-bundle\/\" target=\"_blank\" rel=\"noopener noreferrer\">bundle with all add-ons<\/a> for $249.99.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Final Thoughts On The Best WordPress LMS Plugin<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you're serious about creating and monetizing online courses, your best bet is to stick with either <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\">LearnDash<\/a> or <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\">LifterLMS<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These two plugins are not only at the top of the game <em>right now<\/em>, but they're also continuously pushing out new features and improvements.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS has the free version - so if you're just getting your feet wet, that might be a good place to get started. But despite the free core plugin, LifterLMS can quickly start getting expensive <em>if you need more than just a payment gateway<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Basically - you'll need to consider the <em>exact<\/em> features that you want before you can figure out whether LifterLMS or LearnDash offers better value.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the end, both <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> and <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS<\/a> will give you the tools to create powerful courses. And to make those courses look beautiful and offer an effective learning environment, you can use <a href=\"https:\/\/wpastra.com\/\">Astra's dedicated integrations<\/a> for easy, code-free changes.<\/p>\n<!-- \/wp:paragraph -->\";s:5:\"links\";O:8:\"stdClass\":4:{s:4:\"view\";s:43:\"https:\/\/wpastra.com\/learndash-vs-lifterlms\/\";s:4:\"edit\";N;s:6:\"export\";s:68:\"https:\/\/wpastra.com\/wp-admin\/post.php?area=wpil_export&post_id=28229\";s:7:\"refresh\";s:99:\"https:\/\/wpastra.com\/wp-admin\/admin.php?page=link_whisper&type=post_links_count_update&post_id=28229\";}}s:6:\"anchor\";s:18:\"your online course\";s:15:\"added_by_plugin\";b:0;}i:2;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:43:\"https:\/\/wpastra.com\/learndash-vs-lifterlms\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";i:28229;s:5:\"title\";s:76:\"LearnDash vs LifterLMS vs LearnPress: 3 Best WordPress LMS Plugins Compared!\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:21197:\"<!-- wp:paragraph -->\n<p>Searching for the best WordPress LMS plugin to create and sell courses on your WordPress site?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like choosing a page builder, picking a WordPress LMS plugin is a long-term decision. And once you build your courses and lessons, switching to a different plugin is not an easy process.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Long story short - it pays to do the research to make sure you get the right LMS plugin from <em>day one<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To help, we've collected the three best WordPress LMS plugins and compared them to help you make your decision. In total, we'll cover:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>LifterLMS<\/li><li>LearnDash<\/li><li>LearnPress<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Let's jump in!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>1. LifterLMS<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS<\/a>, along the with the next plugin on our list, is one of the most well-known WordPress LMS plugins.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It's a basic free core plugin that you can extend with a variety of paid add-ons. Let's go through the various options...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Course Options<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS lets you structure your courses using a simple drag-and-drop interface:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28232,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-lifterlms-1.png\" alt=\"lifterlms course builder\" class=\"wp-image-28232\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In your courses, you can:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Include multimedia content<\/li><li>Drip course content over time<\/li><li>Require prerequisites to take a course<\/li><li>Add discussion forums<\/li><li>Include lesson downloads<\/li><li>Offer course certificates and gamification badges<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>And if you want them, you also have access to more structured elements including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Quiz timers<\/li><li>Assignments<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Monetization <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With the various paid add-ons, you can integrate LifterLMS with most popular payment gateways.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can choose between one-time or recurring payments. And you can also mix-and-match different pricing plans using <a href=\"http:\/\/shrsl.com\/10sla\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS' Access Plan feature<\/a>. Here's an example of Access Plans in action:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28233,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-lifterlms-2.jpg\" alt=\"lifterlms access plans\" class=\"wp-image-28233\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>And you also have some other neat options for selling your courses - for example, you can create special course bundles. And you can also upsell one-on-one private coaching.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LifterLMS <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you use Beaver Builder or Divi Builder, you'll appreciate <a href=\"http:\/\/shrsl.com\/10slc\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS' integrations with those two page builders<\/a> (the Beaver Builder compatibility seems to be the deepest).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But generally, if you want to style LifterLMS <em>by yourself<\/em>, you're going to need to <a href=\"http:\/\/shrsl.com\/10slh\" target=\"_blank\" rel=\"noopener noreferrer\">rely on a lot of custom CSS<\/a>. LifterLMS does offer a LaunchPad theme with more styling options - but then you've built your entire WordPress site with it, which isn't ideal for <em>the rest of your site<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you use the Astra theme, though, you can take advantage of Astra's <a href=\"https:\/\/wpastra.com\/lifterlms-theme\/\">dedicated LifterLMS integration<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you combine <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\">LifterLMS<\/a> with <a href=\"https:\/\/wpastra.com\/\">the Astra theme<\/a>, you're able to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Easily choose how to lay out your courses using the native WordPress Customizer<\/li><li>Enable distraction-free Learning or a distraction-free checkout<\/li><li>Configure the colors and typography for your LifterLMS courses<\/li><li>Give your learners a beautiful custom dashboard<\/li><li>Show motivation-boosting course progress bars<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=5OY_mYKlLXc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=5OY_mYKlLXc\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/wpastra.com\/lifterlms-theme\/\">Learn more about Astra and LifterLMS.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LifterLMS? <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS is a popular option for WordPress course providers. Here are some great examples of LifterLMS in action:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/www.wpcrafter.com\/course-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPCrafter<\/a> - if you love building with WordPress, you've probably seen Adam's content. All his courses are powered by LifterLMS.<\/li><li><a href=\"https:\/\/www.wp101.com\/wordpress-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP101<\/a> - all WP101's courses run on LifterLMS, as well. Try the free sample of <a href=\"https:\/\/www.wp101.com\/course\/wordpress101\/\" target=\"_blank\" rel=\"noopener noreferrer\">the WordPress 101 course<\/a> to see it in action.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LifterLMS Pricing Model <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS has a <a href=\"https:\/\/wordpress.org\/plugins\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">free core plugin listed at WordPress.org<\/a>, which should instantly make it attractive if you're on a budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to sell your courses for money, you'll need to purchase, at a minimum, one of the <a href=\"http:\/\/shrsl.com\/10sm1\" target=\"_blank\" rel=\"noopener noreferrer\">premium payment gateway integrations<\/a>, which cost $99 for use on a single site. Depending on the features you want, that <em>might <\/em>be all you need to successfully sell courses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For additional functionality, you can purchase other individual add-ons or <a href=\"http:\/\/shrsl.com\/10sm3\" target=\"_blank\" rel=\"noopener noreferrer\">bundles of add-ons<\/a>. The cheapest bundle starts at $299 for use on a single site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>2. LearnDash<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Along with LifterLMS, <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> is the other big name in the WordPress LMS plugin space. It's used by both large institutions as well as individual instructors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let's go through the various features...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Course Options <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnDash gives you a simple drag-and-drop builder to create your courses:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28234,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/learndash-course-builder-1024x444.png\" alt=\"learndash course builder\" class=\"wp-image-28234\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In your courses, you have access to functionality like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Drip-fed content<\/li><li>Prerequisite courses<\/li><li>Course discussion forums<\/li><li>Course points and gamification badges<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Depending on your needs, you can also add:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Lesson timers<\/li><li>Assignments<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Finally, there's the <strong>ProPanel <\/strong>feature that's available on higher tiers. The functionality in ProPanel is helpful...but <em>most<\/em> people probably won't need it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>ProPanel gives you real-time activity and an easier way to stay on top of assignments, course results, and quiz progress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're a school using LearnDash for students, you might want that real-time detail. But if you're just selling self-paced courses via your site, you don't really need this much real-time data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Monetization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To sell your courses, LearnDash includes a basic option for one-time payments or recurring subscriptions. But you can also integrate it with other systems like WooCommerce, EDD, and more if you want more flexibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> includes plenty of free add-ons to help you do just that, so the integration process is pretty painless.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LearnDash<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnDash doesn't include a ton of built-in styling options. If you want to create a great-looking course, you'll probably need to rely on custom CSS or a third-party tool.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can find a premium third-party add-on - <a href=\"https:\/\/snaporbital.com\/downloads\/learndash-visual-customizer\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Customizer<\/a> - that adds more styling options. And the third-party <a href=\"https:\/\/divibooster.com\/divi-learndash-kit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Divi LearnDash Kit<\/a> can help you use the Divi Builder with LearnDash.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, we also wanted to give Astra users more styling flexibility for their LearnDash courses, which is why the Astra theme also offers a <a href=\"https:\/\/wpastra.com\/learndash-theme\/\">dedicated LearnDash integration<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Like our LifterLMS integration, Astra's dedicated LearnDash integration helps you:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Create the optimal layout to display all your courses<\/li><li>Choose which course elements to display, including an easy distraction-free learning mode<\/li><li>Boost your conversion rates with a distraction-free checkout<\/li><li>Customize all the colors and typography for your LearnDash courses<\/li><li>Create a beautiful customer dashboard<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>And with our <a href=\"https:\/\/wordpress.org\/plugins\/custom-template-learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">free Custom Template for LearnDash plugin<\/a>, you can also create beautiful sales pages for your LearnDash courses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=75-U8qGmhog\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=75-U8qGmhog\n<\/div><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/wpastra.com\/learndash-theme\/\">Learn more about Astra and LearnDash.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LearnDash?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>LearnDash happily touts some of its bigger clients on its landing page, including the University of Florida and InfusionSoft.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But if you're looking for some non-enterprise examples of websites using LearnDash, here are some good ones to look at:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/yoast.com\/academy\/courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO Academy<\/a> - Yoast recently moved from LifterLMS to LearnDash. See <a href=\"https:\/\/www.learndash.com\/behind-the-scenes-of-yoast-seo-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">the behind-the-scenes here<\/a>, or you can <a href=\"https:\/\/yoast.com\/academy\/courses\/#course_free-seo-course-seo-for-beginners\" target=\"_blank\" rel=\"noopener noreferrer\">try one of the free courses<\/a>.<\/li><li><a href=\"https:\/\/www.wpelevation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Elevation<\/a> - unfortunately, you can't preview the courses because they're private.<\/li><li><a href=\"https:\/\/courses.problogger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ProBlogger Courses<\/a> - you can try the free Start a Blog course to see LearnDash in action.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnDash Pricing Model<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The core <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\">LearnDash<\/a> plugin is a premium option that starts at $159 for a single site license. This version lacks the <strong>ProPanel<\/strong>, but is otherwise full-featured.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are also a variety of free add-ons you can choose from. And LearnDash also curates a marketplace of third-party extensions that can add even more functionality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>3. LearnPress<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like LifterLMS, LearnPress is a free core plugin that you can extend with both free and paid extensions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Because you can sell courses right away via PayPal, it probably has the most generous functionality <em>in its free version<\/em>, which is part of why it's the most popular LMS plugin at WordPress.org. <em>The other part is that LearnPress comes bundled with a number of popular ThemeForest themes.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Course Options<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With LearnPress, you build your courses and lessons using regular WordPress custom post types, as well as a helpful <strong>Curriculum<\/strong> section that lets you organize sections and lessons with drag and drop:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28230,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-learnpress-1.png\" alt=\"learnpress course builder for wordpress lms plugin\" class=\"wp-image-28230\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Across the free and premium add-ons, your courses can include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Quizzes<\/li><li>Drip-fed content<\/li><li>Prerequisite courses<\/li><li>Certificates<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Monetization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the nice things about LearnPress is that it includes a PayPal integration <em>even in the free version<\/em>. That means it's the only LMS plugin on this list that lets you sell courses for free.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want additional payment gateways, you can also purchase separate extensions which cost ~$30 each.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>With the core plugin, you can only sell your courses for a one-time fee, though.<\/strong> To get around that, LearnPress has integration add-ons for WooCommerce and Paid Memberships Pro that can get you subscription functionality in that way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Styling Your Courses With LearnPress<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>ThimPress, the developer, has a big business selling dedicated LearnPress themes, so you won't get a ton of detailed styling options with the plugin by itself. You get some basic color controls, but that's about it:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28231,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/06\/best-lms-plugins-learnpress-3.png\" alt=\"learnpress styling\" class=\"wp-image-28231\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can also browse <a href=\"https:\/\/thimpress.com\/wordpress\/themes\/learnpress-themes\/\" target=\"_blank\" rel=\"noopener noreferrer\">all of ThimPress' LearnPress themes<\/a> if you want an out-of-the-box solution. Again, the downside of this approach is that you're building your entire WordPress site with that theme, which limits you in non-LearnPress areas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Who\u2019s Using LearnPress?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It's tough to find great examples of LearnPress in action. Many of the examples you'll run across are primarily sites using ThimPress' themes, even if they aren't selling courses with LearnPress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With that being said, <a href=\"https:\/\/welding.oxfordagency.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Welding Academy<\/a> is a decent look at LearnPress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>LearnPress Pricing Model<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can download the core LearnPress plugin for free <a href=\"https:\/\/wordpress.org\/plugins\/learnpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">from WordPress.org<\/a>. You can also find a number of official free add-ons at WordPress.org.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And for more functionality, you can purchase individual LearnPress add-ons or buy a <a href=\"https:\/\/thimpress.com\/product\/learnpress-add-ons-bundle\/\" target=\"_blank\" rel=\"noopener noreferrer\">bundle with all add-ons<\/a> for $249.99.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Final Thoughts On The Best WordPress LMS Plugin<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you're serious about creating and monetizing online courses, your best bet is to stick with either <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\">LearnDash<\/a> or <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\">LifterLMS<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These two plugins are not only at the top of the game <em>right now<\/em>, but they're also continuously pushing out new features and improvements.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>LifterLMS has the free version - so if you're just getting your feet wet, that might be a good place to get started. But despite the free core plugin, LifterLMS can quickly start getting expensive <em>if you need more than just a payment gateway<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Basically - you'll need to consider the <em>exact<\/em> features that you want before you can figure out whether LifterLMS or LearnDash offers better value.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the end, both <a href=\"https:\/\/www.brainstormforce.com\/go\/learndash\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnDash<\/a> and <a href=\"https:\/\/www.brainstormforce.com\/go\/lifterlms\/\" target=\"_blank\" rel=\"noopener noreferrer\">LifterLMS<\/a> will give you the tools to create powerful courses. And to make those courses look beautiful and offer an effective learning environment, you can use <a href=\"https:\/\/wpastra.com\/\">Astra's dedicated integrations<\/a> for easy, code-free changes.<\/p>\n<!-- \/wp:paragraph -->\";s:5:\"links\";O:8:\"stdClass\":4:{s:4:\"view\";s:43:\"https:\/\/wpastra.com\/learndash-vs-lifterlms\/\";s:4:\"edit\";N;s:6:\"export\";s:68:\"https:\/\/wpastra.com\/wp-admin\/post.php?area=wpil_export&post_id=28229\";s:7:\"refresh\";s:99:\"https:\/\/wpastra.com\/wp-admin\/admin.php?page=link_whisper&type=post_links_count_update&post_id=28229\";}}s:6:\"anchor\";s:13:\"an LMS plugin\";s:15:\"added_by_plugin\";b:0;}i:3;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:49:\"https:\/\/wpastra.com\/conversion-optimized-website\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";i:28785;s:5:\"title\";s:65:\"10 Important Tips To Help You Build Conversion Optimized Websites\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:21367:\"<!-- wp:paragraph -->\n<p>Everyone already knows that a big part of building a successful website is getting people to visit it. More traffic = a more successful site. Makes sense, right?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But here's the thing that some people overlook:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Traffic is only good when it helps you meet your goals. <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>And <strong>conversion rate<\/strong> is what helps you determine that. It's the percentage of people who do what you want (<em>buy a product, sign up for your email list, fill out a form\u2026<\/em>) versus the total number of visitors to your website (or landing page).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you really want your website to be successful, that - the number of people who convert - is what matters for your bottom line at the end of the day.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But what actually makes a website generate conversions? And better yet, how can you build your website, <em>or your client's website<\/em>, so that it gets as many conversions as possible?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this post, we'll share ten tips that you can use to boost the conversion rates on the websites you build with WordPress.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. Define your website\u2019s goal (and make that the focus) <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you <em>yourself <\/em>don't know what action\/benefit you're hoping to get from driving traffic to your site, you'll never be able to make your website conversion-friendly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So - step #1 in the journey to improving your website or landing page's conversion rate is to laser in and define the actual purpose and objectives for your page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Typically, your website or page will have one of these goals:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Sales<\/strong> - getting people to buy a product from your website.<\/li><li><strong>Brand presence <\/strong>- many businesses are just looking to provide information about their brand. For example, the <a href=\"https:\/\/www.coca-colacompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coca-Cola company website<\/a>.<\/li><li><strong>Lead generation <\/strong>- getting people to sign up for your email list or fill out a form.<\/li><li><strong>Calls <\/strong>- getting people to call your business.<\/li><li><strong>Click through <\/strong>- getting people to click through to another page in your funnel.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Once you know exactly what you want to accomplish, you can use the rest of these tips to help you achieve that goal.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. Figure out who your ideal visitor is \u2014 and build a persona <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you know your page's purpose, the next step is to define the type of person you're hoping to reach. This person is known as your website's <strong>persona<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By taking the time to write down the persona(s) you want to reach, you'll be able to design your website specifically for those people. And by making your website more relevant to the people you want to reach the most, you make it more likely that those people will convert.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So.. personas matter. <strong>But how do you create them?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Basically, you want to build out a full profile of your ideal visitor by answering questions like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>How old is the person?<\/li><li>What is their gender?<\/li><li>What is there education level?<\/li><li>Which industry do they work in?<\/li><li>How much work experience do they have?<\/li><li>Why are they coming to your site?<\/li><li>What are the problems they face in their life\/job?<\/li><li>How technologically-savvy are they?<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By the end, you can come up with a detailed profile that looks something like this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28786,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/boost-website-conversions-1.png\" alt=\"buyer persona example\" class=\"wp-image-28786\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><em>If you're interested in learning more about user personas, <\/em><a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/personas.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Usability.gov has a detailed guide<\/em><\/a><em>, which is also where the example above came from.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. Show some of your unique personality <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":28855,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/unique-personality-bsf-website.png\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/unique-personality-bsf-website-1024x434.png\" alt=\"\" class=\"wp-image-28855\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Some people have this idea that \"you have to please everyone\", which often leads to a bland website with no personality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most of your site's visitors won't feel excited and motivated by the boring \"please everyone\" approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So - don't be afraid to show your personality, especially if you're a big part of your business (<em>e.g. a freelancer<\/em>).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Show your smiling face, or the smiling faces of your employees. Add a touch of your own voice. Don't be afraid to use some slang if it's your real personality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sure, there's always the small chance that your personality turns someone off.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>But guess what? <\/strong>That person probably isn't your target persona, anyway!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember - <strong>you don't have to please every single visitor - just focus on connecting with your target persona(s)<\/strong>. That's how you get a high conversion rate!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. Your headline is what makes people stay <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":28860,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/heading.png\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/heading-1024x459.png\" alt=\"\" class=\"wp-image-28860\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Newspaper advertising guru David Ogilvy knew back in the 1960s that most people just read the headline. And while a lot's changed since then (<em>hello websites, goodbye newspapers!<\/em>), Ogilvy's main point still stands:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Your website's headline is what grabs readers and makes them bother staying around.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nielsen Norman Group does evidence-based research on how people use websites, and <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">here's what they found<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>\"Users often leave Web pages in <strong>10\u201320 seconds<\/strong>, but <strong>pages with a clear value proposition can hold people's attention for much longer<\/strong>. To gain several minutes of user attention, you must clearly communicate your value proposition <strong>within 10 seconds<\/strong>.\"<\/p><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Your headline is what lets you communicate that value proposition within 10 seconds, keep visitors on the page, and eventually get a chance at converting them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>So what makes for a good headline? <\/strong>Make it:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Clear and comprehensible.<\/strong> You don't want people to have to guess what you're trying to say. Remember - you only have 10 seconds.<\/li><li><strong>Make your value proposition obvious.<\/strong> This tells visitors what's in it for them, and why they should bother to stay around and learn more.<\/li><li><strong>Stay customer-focused.<\/strong> Use wording that focuses on \"you\" (the visitor), rather than \"we\" whenever possible.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you need some inspiration, WordStream put together some formulas that you can use and KickoffLabs <a href=\"https:\/\/kickofflabs.com\/blog\/ten-examples-teach-write-remarkable-landing-page-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">has ten good examples<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. Content matters! <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":28856,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/content-matters.png\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/content-matters-1024x264.png\" alt=\"\" class=\"wp-image-28856\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you do things right with your headline, your visitors will understand your core value proposition and stick around to learn more.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now, the rest of your site's content needs to deliver on the promise from the headline.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Spend the time to create content that keeps people reading and explains more about your business\/product\/offer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is also where you can show your personality and give readers all the information they need to make their decision.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're not sure what makes for good copy, Henneke, a successful copywriter, has great tips at <a href=\"https:\/\/www.copyblogger.com\/seductive-web-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Copyblogger<\/a> and <a href=\"https:\/\/www.enchantingmarketing.com\/writing-for-the-web-vs-print\/\" target=\"_blank\" rel=\"noopener noreferrer\">her Enchanting Marketing site<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>6. Use one clear call to action for your goal <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Once you've hit your visitors with the clear headline and quality content, your call to action (CTA) is what guides them to the next step.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For most websites, the CTA takes the form of a button. This button should be the step you want your visitors to take.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, on the <a href=\"https:\/\/wpastra.com\/\">Astra theme homepage<\/a>, the CTA is \"Download Now\" because we want our visitors to download the theme:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28788,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/boost-website-conversions-cta-1024x479.png\" alt=\"cta example\" class=\"wp-image-28788\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You always want to have one, and only one, primary CTA. You will see some sites successfully include a second CTA, but this CTA almost always employs a less attention grabbing design.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you browse the <a href=\"https:\/\/wpastra.com\/ready-websites\/\">starter sites for the Astra theme<\/a>, you'll notice that most of them have a single, clear CTA already in place so that they're conversion-ready from day one. You should follow a similar approach no matter how you're building your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Beyond design, the text on your CTA button matters, too. To create a great CTA:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Use a command verb to imply action. For example, \"Get\u2026\", \"Download\u2026\", \"Start\u2026\"<\/li><li>Add urgency with words like \"Now\", \"Today\" etc.<\/li><li>Appeal to deal-seekers with words like \"Free\" (<em>if applicable<\/em>)<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you need more inspiration, WordStream has another <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/09\/call-to-action\" target=\"_blank\" rel=\"noopener noreferrer\">good article on CTAs<\/a> and AdEspresso put together <a href=\"https:\/\/adespresso.com\/blog\/call-to-action-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">a great list of 31 examples<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>7. Build credibility and trust <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":28857,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/schema-pro-home-page.jpg\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/schema-pro-home-page-1024x494.jpg\" alt=\"\" class=\"wp-image-28857\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You're more likely to interact with someone you trust, right?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Well, it's no different for your readers. They want to buy from, sign up to, and just generally use credible websites that they trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do you create that trust and credibility?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It all starts with your site's design. While people say you should never judge a book by its cover...well, <strong>people will definitely judge your website by its cover<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That is, if your website just plain doesn't look professional, people won't trust it. And people form their impressions remarkably quickly - even before reading a single line of text.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In a study from Behaviour &amp; Information Technology, researchers found that people make a decision about a website's visual appeal in <strong>as little as 50 ms<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you ensure you have a professional design, you can use other tactics and features to further build trust and credibility:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Logos <\/strong>- logos of places you've worked with or been featured by help build credibility by association.<\/li><li><strong>Testimonials <\/strong>- authentic testimonials show that other people trust you, which builds trust by itself (<em>more on this below<\/em>).<\/li><li><strong>Security badges<\/strong> - using trust badges or seals builds trust. ConversionXL has good research on <a href=\"https:\/\/conversionxl.com\/research-study\/trust-seals\/\" target=\"_blank\" rel=\"noopener noreferrer\">the most effective trust badges<\/a>.<\/li><li><strong>HTTPS\/Green Padlock <\/strong>- <a href=\"http:\/\/downloads.globalsign.com\/acton\/attachment\/2674\/f-0360\/1\/-\/-\/-\/-\/increase-conversions-with-SSL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">90% of surveyed users<\/a> were \"more likely to leave details or purchase when they know that their data is sent over a secure connection\".<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>8. Show social proof to harness the wisdom of the crowds <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":28861,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/social-proof.png\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/social-proof-1024x384.png\" alt=\"\" class=\"wp-image-28861\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Social proof is a well-studied psychological phenomenon where people base their own actions on the actions they see from others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While it's by no means limited to websites, it's one of the most effective elements to further build trust and convince people to convert. So much so, in fact, that <a href=\"https:\/\/conversionxl.com\/blog\/is-social-proof-really-that-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">most conversion optimization experts say<\/a> it's an element that your site can't afford to be without.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can implement social proof in several different ways, some of which you've seen before:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Social follower counts from your profiles<\/li><li>Numbers - for example, \"Join 30,000 other subscribers\", \"Over 40,000 happy customers\", etc.)<\/li><li>Testimonials\/reviews<\/li><li>Places you've been featured<\/li><li>Friendship - for example, use the Facebook like button to show people some of their friends who have liked your site.<\/li><li>Credible certifications - for example, \"USDA Certified Organic\"<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>9. Harness the power of scarcity to spur action <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>All of the other tips on this page encourage people to act...but none of them specifically encourage people to act <strong>now<\/strong>. And you definitely want people to act right away. Otherwise, they might forget about you and all that work you've done on conversion optimization goes to waste!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Scarcity<\/strong> is how you add urgency to your site. And once you understand what scarcity is, you'll start seeing it <strong>everywhere<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, Amazon shows how many items are remaining, as well as how long you have to order to get it delivered by a certain date. And every hotel booking site in existence will tell you how many rooms are left and how many other people are looking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28859,\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image\"><a href=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/amazon-scarcity.png\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/amazon-scarcity-1024x353.png\" alt=\"\" class=\"wp-image-28859\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So what are some ways that you can add urgency to your website?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Use a special time-limited offer or coupon.<\/li><li>Highlight a limited number of spots, or otherwise restricted availability.<\/li><li>Add a countdown timer.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Even if you can't use real urgency, you can still add something called <strong>implied urgency<\/strong> by incorporating words like \"now\", \"today\", \"soon\", etc.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>10. K.I.S.S. <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Finally, <strong>keep things as simple as possible<\/strong>. It can be tempting to add heaps of images, effects, and text, especially now that <a href=\"https:\/\/wpastra.com\/elementor-vs-beaver-builder\/\">drag-and-drop editor tools<\/a> have made it possible to add new elements with just a few clicks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Resist the urge, though!<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you build a website, you're <strong>not<\/strong> trying to win a design award - <strong>you're trying to meet specific business objectives.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Eliminate elements that are just there to look \"nice\" and focus on the elements that will get results (<em>like all the stuff we talked about above!<\/em>).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Save time with conversion-ready website templates<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Building a conversion-ready website from the ground up takes time\u2026<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But when you use <a href=\"https:\/\/wpastra.com\/\">the Astra theme<\/a>, you don't have to start at ground zero. We've baked all of these principles into the <a href=\"https:\/\/wpastra.com\/ready-websites\/\">templates in our Astra Starter Sites pack<\/a>. When you use one of these templates, you'll instantly have a conversion-ready foundation that you can adapt to your or your client's needs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":28812,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/08\/website-templates.jpg\" alt=\"\" class=\"wp-image-28812\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Have any other questions about how you can build conversion-ready websites? Let us know in the comments and we'll try to help out!<\/strong><\/p>\n<!-- \/wp:paragraph -->\";s:5:\"links\";O:8:\"stdClass\":4:{s:4:\"view\";s:49:\"https:\/\/wpastra.com\/conversion-optimized-website\/\";s:4:\"edit\";N;s:6:\"export\";s:68:\"https:\/\/wpastra.com\/wp-admin\/post.php?area=wpil_export&post_id=28785\";s:7:\"refresh\";s:99:\"https:\/\/wpastra.com\/wp-admin\/admin.php?page=link_whisper&type=post_links_count_update&post_id=28785\";}}s:6:\"anchor\";s:20:\"conversion optimized\";s:15:\"added_by_plugin\";b:0;}i:4;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:52:\"https:\/\/wpastra.com\/must-have-plugins-for-wordpress\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";i:24089;s:5:\"title\";s:58:\"5 Must Have Plugins For Every Successful WordPress Website\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:27847:\"<!-- wp:paragraph -->\n<p>Ever since 2003, WordPress has won hearts and is one of the most preferred platforms for building websites. But, is building website the only task? In this post, I\u2019m about to summarize some of the important areas which website owners should be aware of \u2014 and five plugins that we install on every website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>1. Say NO to Spam <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24101,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/anti-spam.jpg\" alt=\"\" class=\"wp-image-24101\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Spammers love WordPress as much as we do. As soon as your website starts getting traffic, unsolicited spammers join the party. Spammers generally use automated softwares that visit your website and start submitting forms with irrelevant links to advertise their website and get SEO backlinks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you don\u2019t moderate comments, your posts and pages will be filled with tons of content which will affect your SEO score and reader\u2019s experience. Moderating comments and deleting spam emails is an exhausting task. That's why having a plugin to detect and block spam is important for every website. Below are two best options for you to choose from:<a href=\"https:\/\/www.brainstormforce.com\/go\/antispam-bee\/\"><i><\/i><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/antispam-bee\/\">Antispam Bee\ufeff<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Antispam Bee is a 100% free plugin. We have been using it on our multiple websites and we absolutely love it! The plugin identifies spam with the help of some filters such as IP addresses, comments time, Gravatar, languages, BBCode, local as well as a public database of spammers.<a href=\"https:\/\/www.brainstormforce.com\/go\/akismet\/\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/akismet\/\">Akismet\ufeff<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Akismet plugin comes bundled with WordPress and is built by Automattic \u2013 the company behind WordPress.com. It is free for personal use and costs $5 per month for one commercial website. If you manage multiple websites, they offer $50 per month plan which will will cover them all.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Akismet runs all incoming comments through their API service to decide whether the comment is spam or not. As Akismet uses an API service that is used by millions of websites, they have smart filters to identify spam. For example \u2013 if they detect a spammer on one website, they will protect other websites where Akismet is installed.<a href=\"https:\/\/www.brainstormforce.com\/go\/akismet\/\"><i><\/i><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Which one should you prefer?\ufeff<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Although Akismet is an inbuilt plugin that comes bundled with WordPress, we prefer Antispam Bee. It is 100% free and does it's job well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2> 2. Backups are Crucial!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24102,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/Backups-are-Crucial.jpg\" alt=\"\" class=\"wp-image-24102\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>I am sure you know how important it is to keep a website backup! It makes sure you have the backup of your website ready to replace a broken one in worst cases. There are a number of instances which can cost you your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I have seen so many websites breaking down due to a sudden WordPress update, a security attack, etc. We\u2019ve also seen instances when it is difficult to revert back to the older version of the website after making a lot of changes in the current one. This is when you need a backup!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You might think that your web host is reliable enough and keeps a backup that can be restored at such times. But, what if the server itself crashes down? Therefore, you need to realize that although many web hosts tend to keep a backup of your website, you cannot rely on this completely.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You need to be careful and assured that come what may, you can rise up and get working with your website right away. Keeping an off-site backup is always a good practice. You have various plugins that help you do so. Let us take a look at a couple of them.<a href=\"https:\/\/wordpress.org\/plugins\/wp-time-capsule\/\"><i><\/i><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/updraftplus\/\">UpdraftPlus<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This plugin makes it easy to restore your website too! It can be done with just a single click. But, at times, restoring a website, restores all the database and files upto a certain point. WP Time Capsule helps you rollback making sure it rolls back only the changes that happened due to an update. The best feature of the WP Time Capsule plugin is that it offers incremental backup that does not get heavy on the servers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>UpdraftPlus is a well-known and widely used WordPress plugin that helps take backups of your website. You can opt to go with the free version or the paid one depending on the features you wish to use.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>UpdraftPlus allows you to store your backups in Google Drive, Dropbox, Amazon S3, Rackspace Cloud and more along with some additional ones that can be used with the premium version of the plugin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/wp-time-capsule\/\">WP Time Capsule<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>WP Time Capsule allows you to choose a cloud storage solution to save all your backups. You can choose from Dropbox, Google Drive or Amazon S3. The main USP of this plugin is incremental backups, which keeps the load on your server on a lower side.<a href=\"https:\/\/www.brainstormforce.com\/go\/updraftplus\/\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Which one should you prefer?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>UpdraftPlus is available in the free as well as the paid versions, whereas WP Time Capsule is a \"premium only\" plugin. We have used both of them and find them equally reliable and trustworthy to save your backups.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As <a href=\"https:\/\/www.brainstormforce.com\/go\/updraftplus\/\">UpdraftPlus<\/a> is widely used and tested on over a million websites, we would recommend going with it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>3. Keep your Website Safe and Secure! <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24103,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/Website-Safe-and-Secure.jpg\" alt=\"\" class=\"wp-image-24103\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>30% of the web is now covered with WordPress websites. This has therefore become a soft target for hackers and spammers who constantly try to break into your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your website is the online face of your business on the web. Allowing your website to fall prey to such malicious activities might result in a broken website, wrongly displayed content and a bad reputation for your business online. Precaution is better than cure!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are a number of WordPress plugins that help you secure your website. Install one and protect your website. Let us take a look at a couple of options we recommend.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/ithemes-security\/\">iThemes Security<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Available as a free version as well as a premium one, iThemes Security claims to be the best security plugin for your WordPress website. The free version is available on the WordPress repository, while the paid one can be purchased at $197 per year for unlimited sites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some of the features we like in this plugin are locking users after a certain number of failed login attempts, email alerts with file change detection, strong password enforcements, changing the default login URL of a WordPress website and more. iThemes Security gives you a better platform to keep your website safe from hackers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/wordfence\/\">WordFence<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Just like the iThemes Security plugin, WordFence plugin comes as a free and a premium version. It is a well-known and trusted security plugin that is being used since long. They have a dedicated team working solely on security and have also contributed to the security updates of the WordPress core. This makes WordFence a reliable one too!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The Threat Defence Feed shares the latest firewall rules, malware signatures, and malicious IP addresses with WordFence to make it more strong and reliable to fight against the threat. While the free version helps block malicious traffic or those coming from malicious IP\u2019s etc., the premium version of WordFence stops Brute Force attacks permanently and ensures your passwords are strong.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Which one should you prefer?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>iThemes Security and WordFence are both good security plugins. They both have active developers backing them with updates. They both have a full featured free version and additional features in the paid one. We, at Brainstorm Force have used both these plugins since they offer network security and reliability.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, there is just one thing that takes WordFence a step lower; i.e. the load on our servers. This is where iThemes Security wins the race!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2> 4. Make Your Website Search Engine Friendly<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24104,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/Search-Engine-Friendly.jpg\" alt=\"\" class=\"wp-image-24104\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Imagine a website that is built beautifully, with all your products and services listed and a very attractive design to hold back visitors. Sounds great?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But, what if this website does not get enough visitors or is not found in search engine results? You cannot rely on a hand full of visitors who come from the other sources. This makes it important that you grab a lot of attention in search engine results and bring in more visitors through them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are a number of factors that you can work on. This includes the domain name, the website content and a lot more. But, a few other things can be handled by installing a third party plugin that helps you set up necessary things. Here is what we recommend:<a href=\"https:\/\/www.brainstormforce.com\/go\/yoast-seo\/?_ga=2.123487819.1166691171.1557463174-1017484777.1557463174\"><i><\/i><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/yoast-seo\/\">Yoast SEO<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Yoast SEO is an all-in-one SEO plugin that you will need for your WordPress website. It is available as a free version and a premium one.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Yoast SEO you can<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Set canonical URLs to avoid duplicate content and prevent Google penalties.<\/li><li>Add better titles and meta descriptions for your website pages.<\/li><li>SEO and Content analysis: You can write SEO friendly content based on this analysis.<\/li><li>Manage how your page will look when shared on social media with the social preview feature.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These and a lot more features help you build an SEO friendly website that will help you rank higher in SERPs and bring in more traffic. The reason we trust Yoast is because its been long since they have been active contributors in the WordPress community and it is now a brand well-known in the SEO industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Well, although Yoast SEO does its job well, there is just one thing I dislike about it; it is the ugly advertisements that appear in the backend. I guess there are many more like me out there. That is how we have an addon called <a rel=\"noopener noreferrer\" href=\"https:\/\/www.brainstormforce.com\/go\/hide-seo-bloat\/\" target=\"_blank\">Hide SEO Bloat<\/a> that hides all this extra stuff that comes from Yoast SEO.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>5. Analyze and Track Your Visitors <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24105,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/Analyse-and-Track-Your-Visitors.jpg\" alt=\"\" class=\"wp-image-24105\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Just building a website and expecting people to see it is not what you should aim for. It is important to track your website\u2019s performance so that you know how much you are yielding from all the efforts and expenditures that went into building it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cYou cannot track the efforts until the results are measurable.\u201d<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is where you\u2019ll need to analyze and track user behavior to act according and make necessary changes if things aren\u2019t working as expected. It is important to know what people are liking or disliking on your website, what is bringing in more conversions and what is annoying most of your website visitors. Once these things are clear you\u2019ll be able to improve your website so that it performs better.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><h6>It is hard to monitor everything by yourself! This is where you need plugins. Let us take a look at a couple of plugins that will help you with this.<\/h6><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/insert-headers-footers\/\">Insert Headers and Footers<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are different kinds of codes that you will need to insert in the header or footer of your website. Very often this code is added to the theme files. But, seldom do we realize that with a simple switch of theme we\u2019ll be losing the script and code that we added to the files. This is why we need a plugin that manages all such codes on the website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The Insert Headers and Footers plugin gives you an easy way to do this without touching your theme files. This plugin gives you an easy interface and a single place where you can insert all necessary scripts together. You can insert code like Google Analytics, Custom CSS, Facebook Pixel and more. The advantages of using the Insert Headers and Footers plugin are:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Since you do not have to play around with files, the plugin allows you to simply paste the script in one place.<\/li><li>You can prevent errors that can be caused due to mistakenly deleting wrong lines or editing theme files.<\/li><li>You are assured that the scripts you\u2019ve added will remain even after a theme is updated. You lose nothing!<\/li><li>It gives you a clear view of all the code you\u2019ve added. You no longer need to search long lines of code. Simply open the<\/li><li>WordPress dashboard and you\u2019ll see all the scripts and code you\u2019ve added.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2>Bonus <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The above 5 categories are a must have on every website. But, there are a few more that make things quite easier. Let's move on to a couple of bonus factors that you would love to use a plugin for.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Let your visitors get in touch with you! <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24106,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/get-in-touch-with-you.jpg\" alt=\"\" class=\"wp-image-24106\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Website visitors often look out for contact information or a form through which they can get in touch with you. It is important to prove that you are reachable in times of need. This is why you need the right contact form plugin that will not only help you display an attractive form, but will also help you manage the submissions you receive through them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let us take a quick look at some WordPress plugins that will help you create beautiful contact forms and help you manage them on your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/wp-forms\/\">WPForms<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>WPForms is a beginner-friendly WordPress plugin that provides a powerful drag &amp; drop form builder to help you quickly create responsive contact forms. This plugin provides prebuilt form templates so that you can build form with just a few clicks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To secure form submission, premium version of the plugin provides spam protection with CAPTCHA and Honeypot method. Upgradation to advanced version brings more flexible features like multipage forms, file uploads, conditions for field visibility, payment gateway integration and much more. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Being a popular form plugin, it allows creating numerous kind of forms like submission, newsletter signup, suggestion, surveys and polls, conversational forms, etc. While enhancing the user experience, this does not put any load on website speed and manages the SEO. This plugin has helpful options while building basic to advance forms for your website. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/caldera-forms\/\">Caldera Forms<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Caldera Forms is a free WordPress plugin that helps you create responsive forms with a drag and drop editor. They also have a Pro version that comes with reasonable pricing options. With Caldera Forms, you can set up a form with multiple columns. It helps you to funnel user responses with conditional logic. This gives you more relevant information through the submissions of the form.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The best features of Caldera Forms include an intuitive user interface, a drag and drop editor, different field types, conditional logic for form fields, processors and auto-responders, anti-spam, export entries to CSV and a lot more.<a href=\"https:\/\/www.brainstormforce.com\/go\/ninja-forms\/\"><i><\/i><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/ninja-forms\/\">Ninja Forms<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ninja Forms is a free intuitive plugin that lets you create multiple forms using a drag and drop editor. Although its available for free, the addons come along with a paid membership plan. It is a beginner as well as developer friendly plugin as one can create complex forms without a line of code and also use inbuilt hooks and filters to work on it further.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some important features of Ninja Forms<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>An intuitive user-friendly interface<\/li><li>Accepts unlimited number of forms, fields, emails, actions and submissions<\/li><li>Easy to use fields for particular field types<\/li><li>Manage, edit or export form submissions<\/li><li>Email administrator after every form submission<\/li><li>Form submission via AJAX<\/li><li>And a lot more<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Which one should you prefer?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>All the three plugins mentioned above are quite popular and are loved by all their users. It is hard to differentiate among them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, if you are looking for a powerful free contact form plugin, I would recommend Contact Form 7 and Caldera Forms. They both have majority of their features covered in the free versions itself. Ninja Forms on the other hand is a little lighter in its free version and you\u2019ll mostly need the membership in case you want to make the most of it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>When Building your Webpages is made easier! <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":24107,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/wpastra.com\/wp-content\/uploads\/2018\/02\/Webpages-is-made-easier.jpg\" alt=\"\" class=\"wp-image-24107\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>We now come to the final bonus factors in this post: Building a website!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gone are the days when you had to write lines of code to build a website. With a number of page builders in the market, website building is no longer a complicated task you need to spend days on. Page builders have made it easier for non coders, designers and beginners to focus more on the concept of the page rather than the code that lies behind.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let us take a look at a couple of page builders that are wooing the market and we love them too!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/beaverbuilder\/\">Beaver Builder<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Available in both; the free and paid version, Beaver Builder comes with a frontend editor and a drag and drop interface that makes website building an easier task. You can simply drag and drop the modules, edit and customize them as per your needs and publish the page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some important features that the page builder offers are:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Number of modules like the Accordion, Heading, Text Editor, Photo, Contact Form, Content Slider, Gallery, Subscriber Form, Testimonials, WooCommerce and a lot more.<\/li><li>You get responsive full-width and column based layouts to work with.<\/li><li>You can add your own CSS class and IDs to customize things further.<\/li><li>Save, export and re-use full page templates, rows and modules.<\/li><li>A huge collection of ready-to-use full page templates in which you can just tweak the text and images as needed.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Beaver Builder has wooed the market of developers and designers equally. Having earned a lot of love and appreciation from the community, Beaver Builder has encouraged developers like us to contribute back with add-ons like the <a href=\"https:\/\/www.ultimatebeaver.com\/\">Ultimate Addons for Beaver Builder.<\/a><a href=\"https:\/\/wpastra.com\/go\/elementor\/\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><a href=\"https:\/\/www.brainstormforce.com\/go\/elementor-page-builder\/\">Elementor<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Like Beaver Builder, Elementer is also available in the free and paid version. This page builder also comes with a drag and drop editor that allows you to see all the changes live. It helps you build pages with instant live results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Features like resizing columns by simply dragging the edges, positioning content within columns, managing column gaps and padding are some unique features that Elementor offers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some important features that Elementor offers are:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>You are able to see all the changes live. No need of clicking on a publish or preview button.<\/li><li>Attractive effects like box shadows, hover effects, headline effects, background overlays, animations, shape dividers and more.<\/li><li>You can grab templates from the template library that give you a range of well-designed landing page templates that can be tweaked and used directly.<\/li><li>You can create perfect responsive websites with the easy-to-use mobile editor that helps you build websites based on the device they\u2019ll be viewed on.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>There are these and a lot more features that you\u2019ll love in Elementor. Like Beaver Builder, this one too is taking the market by storm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Which one should you prefer?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The best part about Beaver Builder and Elementor are their frontend editors and the drag and drop interface. This feature makes it easy for anyone; whether a professional or a beginner, to build a website in minutes. Advanced modules, ready-to-use templates and a number of customization options make both these page builders a great choice to begin with.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Although Beaver Builder has a limited number of features in the free version as compared to Elementor, its developer centric approach makes it more extendible.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, It is hard to differentiate among the two! We, at Brainstorm Force use both of them and love them equally. All I can say is a page builder that will give you all the features that you are looking for, ease your process of website creation and reduce your pain is the best one for you! Since both of them offer a 30 day refund policy, you can give them a try and proceed with the one you like.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Summing it all up!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Plugins are a boon! Yes they are.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They make everything seem so easy and help you keep your website safe and organized so that you are no longer lost in the long lines of code that you need to mess up with. All the plugins mentioned above are our recommendations for you. Afterall, it is your website and we\u2019d love to see it flourish!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Have some plugins that you think are a must for a WordPress website? You can share them in the comments below. 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That's a shame because, for certain uses, Easy Digital Downloads offers a more lightweight, flexible approach than those big-name all-in-one solutions.\\n\\n\\n\\nAs the name suggests, one of those uses is any type of eCommerce store selling digital products. But Easy Digital Downloads can also make a great option for other applications, like managing payments for your online course or accepting appointment bookings.\\n\\n\\n\\nIn this tutorial, we're going to cover a few things to get you up to speed with Easy Digital Downloads. You'll learn:\\n\\n\\n\\nWhat Easy Digital Downloads do and how it works at a high levelWhen it's the right situation to use Easy Digital Downloads over other solutionsHow to set up an Easy Digital Downloads store with a beginner-friendly Easy Digital Downloads tutorialHow to extend Easy Digital Downloads with the right theme and plugins\\n\\n\\n\\nBy the end, you should know if Easy Digital Downloads is the right tool for you, and how you can get started with it.\\n\\n\\n\\n\\n\\nWhat Is Easy Digital Downloads? What Can You Sell With It?\\n\\n\\n\\nAfter WooCommerce, Easy Digital Downloads (EDD) is probably the second most well-known WordPress eCommerce plugin.\\n\\n\\n\\nIt handles all aspects of the eCommerce process, meaning that it will help you:\\n\\n\\n\\nAdd and manage productsLet users browse those products and add them to their carts.Accept payments from those usersManage orders and product deliveryOffer coupon codesEtc.\\n\\n\\n\\nWe recommend checking out the Easy Digital Downloads vs. WooCommerce comparison article, which will help you better understand the difference between these two eCommerce plugins.\\n\\n\\n\\nHere's a rapid-fire tour...\\n\\n\\n\\nYou can show all of your products in a catalog:\\n\\n\\n\\n\\n\\n\\n\\nFor each product, you can add different variations that a shopper can choose from:\\n\\n\\n\\n\\n\\n\\n\\nShoppers can add a product to their cart and check out:\\n\\n\\n\\n\\n\\n\\n\\nYou can apply taxes (and even shipping rates for physical products). Shoppers will also be able to choose their preferred payment gateway from the options that you enable:\\n\\n\\n\\n\\n\\n\\n\\nOnce visitors complete their purchase, they'll see a confirmation page with links to download files (if applicable). They'll also get an email confirmation of their order (which you can edit as needed):\\n\\n\\n\\n\\n\\n\\n\\nAnd they'll also be able to create their own account and view\/manage their orders from the front-end of your site:\\n\\n\\n\\n\\n\\n\\n\\nFor all of these screenshots, we've used the default styling of the Astra theme. Beyond giving you tons of general design control, the Astra theme also has a special Easy Digital Downloads integration that:\\n\\n\\n\\nEnsures all of Easy Digital Downloads' content looks great out of the box.Lets you customize your store's looks and layout using the beginner-friendly visual WordPress Customizer.\\n\\n\\n\\nWhat Can You Sell With Easy Digital Downloads?\\n\\n\\n\\nAs the name suggests, Easy Digital Downloads(EDD) is specifically focused on digital products.\\n\\n\\n\\nOne popular application is using it to sell software products. We actually use Easy Digital Downloads to manage our very own store because it makes it very easy to use license keys.\\n\\n\\n\\nBeyond that, Easy Digital Downloads (EDD) makes a great option for other digital products like:\\n\\n\\n\\nPhotographyMusicVideoseBooksLayout\/font packsEtc.\\n\\n\\n\\nBut Easy Digital Downloads isn't only for people looking to run a traditional-style eCommerce store.\\n\\n\\n\\nYou can also integrate Easy Digital Downloads with a number of other plugins. Essentially, you'll use Easy Digital Downloads to help with the payment part of your site, while using other plugins to add the relevant functionality.\\n\\n\\n\\nFor example, if you're using an LMS plugin to create online courses, you might integrate your LMS plugin with Easy Digital Downloads to help accept payments and manage recurring subscriptions. Similarly, many membership plugins integrate with Easy Digital Downloads\\n\\n\\n\\nBeyond that, you could use the EDD Bookings plugin to accept any type of booking, like:\\n\\n\\n\\nHair salon appointmentsEquipment rentalsReservations for a vacation home that you rentEtc.\\n\\n\\n\\nReally, the only thing Easy Digital Downloads is not well-suited for is selling physical products. It actually can do that in a pinch, but Easy Digital Downloads is not a good tool if you want to exclusively sell physical products.\\n\\n\\n\\nWho's Beyond Easy Digital Downloads? Are They Trustworthy?\\n\\n\\n\\nChoosing an eCommerce platform is a big decision. Beyond making sure that the platform has all the relevant features, you also need to choose a developer who will be there both now and in the future to assure the continued success of your website.\\n\\n\\n\\nSo...who's behind the Easy Digital Downloads plugin? Well, if you look at the bottom of the EDD site, you'll see the name Sandhills Development, which is a company from Pippin Williamson.\\n\\n\\n\\nPippin Williamson is a big name in the WordPress community who's been around for quite some time. Beyond Easy Digital Downloads, his company also makes other popular plugins like Restrict Content Pro and AffiliateWP.\\n\\n\\n\\nPippin is also very transparent about his businesses, which can actually give you some helpful insights into how Easy Digital Downloads is run.\\n\\n\\n\\nAs of Pippin's 2017 year in review post:\\n\\n\\n\\nThe Sandhills Development team is ~13 full-time employees and 3 part-time contractors, so it's definitely not a one-man show.Easy Digital Downloads' 2017 revenue was almost $1 million, so it's not a mom-and-pop shop, either.\\n\\n\\n\\nBasically, these numbers should give you confidence that Easy Digital Downloads has a solid development team behind it and enough money to keep maintaining and improving the product.\\n\\n\\n\\nHow Does EDD Stack Up To Other eCommerce Platforms?\\n\\n\\n\\nWe already mentioned some of the big eCommerce names like WooCommerce, Shopify, Magento, etc.\\n\\n\\n\\nIn terms of overall functionality, Easy Digital Downloads is not as comprehensive as those solutions. But it's also not trying to be.\\n\\n\\n\\nEasy Digital Downloads is not trying to be the all-in-one solution that works for every single store. Instead, it's trying to excel in one specific area. Namely, selling digital products.\\n\\n\\n\\nBy focusing on a more narrow aspect of eCommerce, it offers a lightweight, flexible approach that gives you all the functionality you need to sell digital products without any bloat.\\n\\n\\n\\nEasy Digital Downloads Tutorial: How To Set It Up\\n\\n\\n\\nNow that you know the \\\"what\\\", \\\"who\\\", and \\\"why\\\" of Easy Digital Downloads, let's get into the \\\"how\\\" and we'll show you how to set up and use Easy Digital Downloads.\\n\\n\\n\\nLet's start at the beginning - \\n\\n\\n\\nInstalling and configuring the basics\\n\\n\\n\\nThe core Easy Digital Downloads plugin is listed at WordPress.org, so you can install and activate it right from your dashboard just like any other WordPress.org plugin.\\n\\n\\n\\n\\n\\n\\n\\nBasic Configuration - \\n\\n\\n\\nOnce you install and activate the Easy Digital Downloads plugin, you'll want to configure some basic settings that apply to all stores.\\n\\n\\n\\nTo do that, go to Downloads \u2192 Settings. Here, you will see 7 different tabs containing a variety of basic settings...\\n\\n\\n\\n1.  General - location, currency, etc.\\n\\n\\n\\n\\n\\n\\n\\n 2. Payment Gateways - which payment gateway(s) you want shoppers to be able to use.\\n\\n\\n\\n\\n\\n\\n\\n 3. Emails - the automatic emails that get sent to both shoppers and store administrators. For example, purchase receipts.\\n\\n\\n\\n\\n\\n\\n\\n 4. Styles - very basic style controls. The Astra theme has a dedicated Easy Digital Downloads integration which will give you more control over how your store looks.\\n\\n\\n\\n\\n\\n\\n\\n 5. Taxes - how (and if) to calculate tax rates.\\n\\n\\n\\n\\n\\n\\n\\n 6. Privacy - these mainly deal with where and when your privacy policy is displayed.\\n\\n\\n\\n\\n\\n\\n\\n 7. Misc - a mish-mash of settings to control cart item quantities, whether or not to require users to be logged in to make a purchase, button text, etc.\\n\\n\\n\\n\\n\\n\\n\\nHow To Add Your First EDD Product\\n\\n\\n\\nOnce you've configured your store's basic settings, you're ready to add your first \\\"download\\\". While Easy Digital Downloads does refer to every item as a \\\"download\\\", you can just think of a \\\"download\\\" as a \\\"product\\\".\\n\\n\\n\\nTo create your first product, go to Downloads \u2192 Add New.\\n\\n\\n\\nHere, you'll see an interface that looks a lot like the regular WordPress editor...just with some new additions.\\n\\n\\n\\nTo get started, you can give your product a name and write a description that will appear on the product page:\\n\\n\\n\\n\\n\\n\\n\\nThen, when you scroll down, you'll see the more nitty-gritty options. Here, you can configure:\\n\\n\\n\\nPricesFilesCategories and tagsFile download limitsImagesEtc.\\n\\n\\n\\n\\n\\n\\n\\nWhile most of the options are self-explanatory, one feature that deserves special attention is variable pricing.\\n\\n\\n\\nIf you check the box to Enable variable pricing, you'll be able to create multiple options for your product that each cost a different amount.\\n\\n\\n\\nFor example, if you're selling software products you could charge different amounts based on how many license keys the user gets:\\n\\n\\n\\n\\n\\n\\n\\nShoppers will then be able to choose which variant they want to purchase.\\n\\n\\n\\nHow To Extend The Easy Digital Downloads Plugin: Appearance And Functionality\\n\\n\\n\\nAs you learned above, the core Easy Digital Downloads plugin is available for free at WordPress.org.\\n\\n\\n\\nBut for most stores using Easy Digital Downloads, you're going to want to extend the core plugin with some free, and maybe premium, extensions.\\n\\n\\n\\nThere are two ways that you can extend and modify your store.\\n\\n\\n\\nThe first extension is the WordPress theme that you choose. Your theme will affect how your store looks and, to a smaller extent, functions for shoppers. For example, the Astra theme can help you add a shopping cart icon that lets visitors see their carts' contents without reloading the page.\\n\\n\\n\\nSecond, you'll want some Easy Digital Downloads add-on plugins. These plugins can help you add all sorts of new functionality like:\\n\\n\\n\\nNew payment gatewaysRecurring payment supportPhysical product shippingPlus a whole lot more\\n\\n\\n\\nIn general, your Easy Digital Downloads store's theme is focused on design and layout, while Easy Digital Downloads plugins are focused on adding and modifying functionality. Both are valuable in their own ways.\\n\\n\\n\\nLet's cover these extensions in some more detail\u2026\\n\\n\\n\\nChoosing A Theme Built For EDD\\n\\n\\n\\nWhile Easy Digital Downloads will do its best to work with any theme, it's essential to choose a theme that's built for Easy Digital Downloads if you're serious about your store.\\n\\n\\n\\nChoosing an Easy Digital Downloads theme is important because you'll be able to offer a much better shopping experience for your visitors and you'll also have more control over how your store looks and functions.\\n\\n\\n\\nFor example, here's how things look with the default Twenty Seventeen theme:\\n\\n\\n\\n\\n\\n\\n\\nOk, it kind of works, but you can already see some big flaws right away:\\n\\n\\n\\nThere's no way to access the shopping cart.It's not conversion optimizedThere's lots of wasted white space\\n\\n\\n\\nOn the other hand, here's how that exact same page looks with just the default styling in Astra, a theme with built-in EDD support:\\n\\n\\n\\n\\n\\n\\n\\nNow, you have a cleaner look, a cart icon in the top right that users can hover over to view their carts, etc.\\n\\n\\n\\nIf you want to further customize your theme, you can use the real-time WordPress Customizer to make easy changes.\\n\\n\\n\\nBeyond all the general style and layout controls, Astra also includes a special Easy Digital Downloads integration where you can control your Easy Digital Downloads store's\u2026\\n\\n\\n\\nHeader cart iconProduct archive layoutSingle product pageCheckout page, including an option to add distraction-free checkout to boost your store's conversion rate\\n\\n\\n\\n\\n\\n\\n\\nFor example, if you want to change how your product archive page looks, you can use the simple controls to adjust:\\n\\n\\n\\nNumber of columnsProduct dataTextEtc.\\n\\n\\n\\n\\n\\n\\n\\nYou'll also get a clean, conversion-friendly checkout process right out of the box, as well as good-looking front-end account management areas where your shoppers can manage their orders and profiles.\\n\\n\\n\\nTo learn more about these options, check out this video from Joe Casabona:\\n\\n\\n\\n\\nhttps:\/\/www.youtube.com\/watch?v=TqvA5sjwspQ\\n\\n\\n\\n\\nExtending EDD With Plugins\\n\\n\\n\\nBeyond choosing an Easy Digital Downloads-friendly theme, you'll almost certainly want to take advantage of add-on plugins.\\n\\n\\n\\nYou can find both official add-ons from the Easy Digital Downloads team, as well as add-ons made by third parties. Some add-ons are free, while others will cost money.\\n\\n\\n\\nYou can find a list of official add-ons here. Some of the most relevant add-ons are:\\n\\n\\n\\nPayment gateways - adds support for Stripe, Braintree, 2Checkout, Authorize.net, and more.Recurring payments - sell subscriptions that automatically charge shoppers on a recurring basis.Simple Shipping - adds basic support for shipping physical products.Frontend Submissions - lets other users submit products from the front-end to create a multi-vendor marketplace.Software licensing - adds license keys for your digital products (this is how we handle licensing for all of our products).\\n\\n\\n\\nBeyond these official add-ons, you can also find third-party Easy Digital Downloads add-ons at WordPress.org and CodeCanyon, as well as independent developers' websites.\\n\\n\\n\\nHow To Install An Easy Digital Downloads Add-on\\n\\n\\n\\nInstalling an Easy Digital Downloads add-on is no different than any other plugin.\\n\\n\\n\\nWe'll show you how to do it using the free EDD Variable Pricing Descriptions add-on.\\n\\n\\n\\nOnce you download the plugin, go to Plugins \u2192 Add New and upload the zip file (or, you can install it from WordPress.org if it's available there):\\n\\n\\n\\n\\n\\n\\n\\nOnce you activate the add-on, it will start working right away and you'll be able to take advantage of the new functionality.\\n\\n\\n\\nWith the EDD Variable Pricing Descriptions add-on, that means you're able to add an optional description to each price variation:\\n\\n\\n\\n\\n\\n\\n\\nMany plugins will integrate their settings into the existing Easy Digital Downloads settings, so you might need to consult the plugin's documentation if you can't find the new functionality.\\n\\n\\n\\nGet Started With Your Easy Digital Downloads Store Today\\n\\n\\n\\nIf you're running any type of store or website that needs to be able to process payments for \\\"something\\\" digital, Easy Digital Downloads is a great option.\\n\\n\\n\\nYou can use it as a traditional eCommerce store where you sell digital products (and maybe a few physical products, too). Or, you can also use it as the payment processor for other types of sites, like an online course or a membership site.\\n\\n\\n\\nIn order to get the most from Easy Digital Downloads, you'll need a good theme. Astra's built-in Easy Digital Downloads integration ensures that all of the core EDD functionality works perfectly, and it also comes with features that make it easy to customize your store's looks and layout.\\n\\n\\n\\nBeyond that, you'll almost certainly want to extend Easy Digital Downloads with some of the free or premium add-ons.\\n\\n\\n\\nAnd don't forget about the other important parts of running a site - you'll also need to choose solid hosting to give your Easy Digital Downloads site the right foundation, and you'll want solutions for backups and security to keep it safe.\\n\\n\\n\\nTo see some good options for security and backups, check out our post on the essential WordPress plugins that all sites need.\\n\\n\\n\\nDo you have any other questions about building an Easy Digital Downloads store? Ask away in the comments!\",\"datePublished\":\"2022-05-25T20:22:02+0000\",\"author\":{\"@type\":\"Organization\",\"name\":\"Astra Editorial Team\",\"sameAs\":\"https:\/\/git-staging.wpastra.com\/easy-digital-downloads-tutorial\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Astra Editorial Team\",\"sameAs\":\"https:\/\/git-staging.wpastra.com\/easy-digital-downloads-tutorial\/\"}}<\/script><!-- \/ Schema optimized by Schema Pro -->"],"uael-social-share-count":["a:1:{s:8:\"1b71105e\";i:432;}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["0"],"rank_math_facebook_title":["Easy Digital Downloads: In-Depth Tutorial for Beginners"],"rank_math_facebook_description":["Discover the ultimate guide to building a successful digital shop with Easy Digital Downloads (EDD). 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One name that doesn&#8217;t get quite as much attention, though, is Easy Digital Downloads, an eCommerce plugin for WordPress. That&#8217;s a shame because, for certain uses, Easy Digital Downloads offers a more lightweight, flexible approach than&hellip;","_links":{"self":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts\/29801"}],"collection":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/comments?post=29801"}],"version-history":[{"count":0,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts\/29801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/media\/37851"}],"wp:attachment":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/media?parent=29801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/categories?post=29801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/tags?post=29801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}