{"id":29285,"date":"2018-10-19T12:29:34","date_gmt":"2018-10-19T06:59:34","guid":{"rendered":"https:\/\/git-staging.wpastra.com\/?p=29285"},"modified":"2023-12-28T16:09:21","modified_gmt":"2023-12-28T10:39:21","slug":"dave-kraljic-home-care-boost","status":"publish","type":"post","link":"https:\/\/git-staging.wpastra.com\/es\/interview\/dave-kraljic-home-care-boost\/","title":{"rendered":"Historia de WordPress 01: Dave Kraljic de Home Care Boost"},"content":{"rendered":"
<\/div>\n

Hola a todos Estoy muy emocionada de anunciar una nueva serie en nuestro blog \"Historias de WordPress<\/em><\/strong>\", donde entrevistaremos a algunas personas incre\u00edbles de la comunidad de WordPress y descubriremos sus historias. Se trata de un peque\u00f1o esfuerzo por nuestra parte que esperamos sirva de inspiraci\u00f3n a otros.<\/p>\n\n\n\n

Hoy tenemos a Dave Kraljic, el CEO de Home Care Boost, una agencia que se centra en el marketing digital para los servicios de atenci\u00f3n domiciliaria. Su equipo ha estado ayudando a los servicios de Home Care a obtener m\u00e1s b\u00fasquedas y convertirlas en clientes. Sin m\u00e1s pre\u00e1mbulos, \u00a1descubramos la historia de Dave en WordPress!<\/p>\n\n\n\n

Hola, Dave. \u00bfPuede hablarnos un poco de usted?<\/h3>\n\n\n\n

He estado involucrado en UI \/ UX \/ Marketing Digital durante 18 a\u00f1os. Me gradu\u00e9 en el Founders Institute (un acelerador de fase inicial en Nueva York) a trav\u00e9s del cual lanc\u00e9 Votetocracy. Votetocracy, con su peque\u00f1o equipo de 4 personas, fue nominado a los Webby en 2014, frente al Comit\u00e9 Nacional Dem\u00f3crata y MSNBC Politics.<\/p>\n\n\n\n

Es algo de lo que estoy muy orgulloso. Ahora, mi funci\u00f3n en mi agencia es sobre todo la de l\u00edder empresarial. Estamos transformando nuestra estrategia para centrarnos en un sector: la asistencia a domicilio.<\/p>\n\n\n\n

\"Dave<\/figure>\n\n\n\n

\u00a1Interesante! \u00bfC\u00f3mo empezaste tu carrera? \u00bfY cu\u00e1ndo descubriste WordPress?<\/h3>\n\n\n\n

Empec\u00e9 mi carrera como dise\u00f1ador gr\u00e1fico trabajando en branding. M\u00e1s tarde, en 2002, me dediqu\u00e9 al marketing digital y al dise\u00f1o de UI y UX para una agencia de marketing digital, concretamente para empresas farmac\u00e9uticas, hasta 2012. En 2012 lo dej\u00e9 para lanzar mi propia agencia digital. Empec\u00e9 con WordPress aproximadamente en 2009.<\/p>\n\n\n\n

Al principio, wpbeginner.com<\/a> y m\u00e1s tarde Chris Lema<\/a> fue muy \u00fatil para pensar en WordPress como una \"pila\". Para ser sincero, no pensaba en una \"carrera de WordPress\". En su lugar, es una carrera de marketing digital, carrera de emprendimiento en l\u00ednea que es el medio que muy a menudo implica WordPress.<\/p>\n\n\n\n

\u00bfQu\u00e9 herramientas de WordPress forman parte de tu pila?<\/h3>\n\n\n\n

Actualmente, nuestro sitio web est\u00e1 alojado en Motor WP<\/a> casi exclusivamente por la puesta en escena incorporada, etc. Hace a\u00f1os ese era un punto de dolor que resolvieron.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de eso, depende del proyecto. Como somos una agencia de marketing digital, a menudo necesitamos crear sitios r\u00e1pidamente. Me parece Beaver Builder<\/a> se ha vuelto indispensable. Para la parte de marketing, casi siempre utilizamos Yoast, GTM, Monster Insights y muchos otros.<\/p>\n\n\n\n

S\u00e9 que utilizas el tema Astra para tus sitios web. \u00bfQu\u00e9 te gusta de \u00e9l?<\/h3>\n\n\n\n

S\u00ed, elegimos Astra para un nuevo negocio llamado Impulso a la atenci\u00f3n domiciliaria<\/a> que tiene el potencial de servir a cientos de clientes de sitios web. Dado que vamos a construir y permitir a los propietarios de negocios para construir un sitio web por s\u00ed mismos tenemos que establecer un flujo de trabajo muy eficiente para nosotros mismos y \/ o constructores de bricolaje. Necesit\u00e1bamos un tema que era limpio, r\u00e1pido y estrechamente integrado con Beaver Builder<\/a>.<\/p>\n\n\n\n

Astra se ajustaba a estos requisitos y ofrec\u00eda muchas otras caracter\u00edsticas que cerraron el trato. Dos ejemplos son las plantillas, la marca blanca y los paquetes de complementos. Con estos elementos, somos capaces de montar un sistema para construir r\u00e1pidamente sitios para nuestros clientes y\/o permitirles construir sus propios sitios con componentes prefabricados, relevantes para su nicho, que hemos creado para ellos.<\/p>\n\n\n\n

Estamos viendo que Astra y Beaver Builder<\/a> como nuestra pila de front-end. Es un sistema modular de componentes que podemos pre-construir, reutilizar e insertar seg\u00fan sea necesario. Proporcionar\u00e1 una manera eficiente y escalable de operar, lo que ser\u00e1 una GRAN ventaja en la construcci\u00f3n de este negocio.<\/p>\n\n\n\n

Gracias por elegir Astra para impulsar tu nuevo negocio. \u00bfTienes alg\u00fan consejo para los usuarios de WordPress que est\u00e1n empezando?<\/h3>\n\n\n\n

\u00a1Hazlo y ya est\u00e1! Empieza a construir y aprende sobre la marcha. No hay nada mejor que la experiencia pr\u00e1ctica. Aprender leyendo est\u00e1 bien. Leer para resolver problemas espec\u00edficos mientras construyes es mejor.<\/p>\n\n\n\n

Para m\u00ed, lo m\u00e1s importante es que no te apegues demasiado a estas construcciones. Empieza como un experimento o un patio de recreo. Supera el proceso y estar\u00e1s en una situaci\u00f3n mucho mejor la pr\u00f3xima vez que te enfrentes a una construcci\u00f3n \"real\".<\/p>\n\n\n\n

Cuando empieces a madurar tus habilidades y procesos, querr\u00e1s preocuparte por la eficiencia. Es entonces cuando entran en escena las herramientas estandarizadas para todos los proyectos. Como hemos descrito anteriormente, hemos elegido Astra y Beaver Builder como parte de nuestra pila.<\/p>\n\n\n\n

\u00bfD\u00f3nde puede la gente encontrarle y saber m\u00e1s?<\/h3>\n\n\n\n

Puede saber m\u00e1s sobre m\u00ed y todo lo que hago junto con mi equipo en www.homecareboost.com<\/a>.<\/p>\n\n\n\n

Para terminar <\/h3>\n\n\n\n

Ha sido estupendo contactar con Dave. Rara vez se llega a la cima de un solo golpe. Pero historias como \u00e9sta demuestran que no hay nada que sustituya a la experiencia pr\u00e1ctica y que aprender sobre la marcha es la \u00fanica manera de madurar y llegar a la cima. Gracias, Dave, por compartir tu maravillosa historia.<\/p>\n\n\n\n

\u00bfLe ha gustado esta entrevista? H\u00e1ganoslo saber en los comentarios y comparta con nosotros qu\u00e9 invitados le gustar\u00eda que tuvi\u00e9ramos a continuaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a1Hola a todos! Estoy muy emocionado de anunciar una nueva serie en nuestro blog \"Historias de WordPress\", donde entrevistaremos a algunas personas incre\u00edbles de la comunidad WordPress y descubriremos sus historias. Se trata de un peque\u00f1o esfuerzo por nuestra parte que esperamos que inspire a otros. Hoy tenemos a Dave Kraljic, el CEO de Home Care Boost, una agencia que [...]<\/p>","protected":false},"author":14,"featured_media":29348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2122],"tags":[],"class_list":{"0":"post-29285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interview"},"spectra_custom_meta":{"_uabb_version":["1.11.0"],"inline_featured_image":["0"],"_edit_lock":["1654081746:87"],"_edit_last":["87"],"mashsb_timestamp":["1557722080"],"_yoast_wpseo_primary_category":[""],"site-sidebar-layout":["default"],"site-content-layout":["default"],"theme-transparent-header-meta":["default"],"_yoast_wpseo_content_score":["90"],"mashsb_shares":["0"],"mashsb_jsonshares":["{\"StumbleUpon\":null,\"Facebook\":{\"comment_plugin_count\":0,\"total_count\":0,\"og_object\":null,\"comment_count\":0,\"share_count\":0,\"reaction_count\":0},\"GooglePlusOne\":null,\"Pinterest\":0,\"LinkedIn\":null,\"Twitter\":0,\"total\":0}"],"_yoast_wpseo_opengraph-title":["Interviewing Dave Kraljic about WordPress, Astra and a lot more!"],"_yoast_wpseo_opengraph-description":["Want to know how a determined person like you and me built up his business and wants to be the best? 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Kaldate","author_link":"https:\/\/git-staging.wpastra.com\/es\/author\/ak\/"},"uagb_comment_info":2,"uagb_excerpt":"Hello everyone! I’m very excited to announce a new series on our blog “WordPress Stories“, where we will interview some amazing people from the WordPress community and discover their stories. This a small effort from us which we hope will inspire others! Today we have Dave Kraljic, the CEO of Home Care Boost, an agency that…","_links":{"self":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts\/29285"}],"collection":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/comments?post=29285"}],"version-history":[{"count":0,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/posts\/29285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/media\/29348"}],"wp:attachment":[{"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/media?parent=29285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/categories?post=29285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/git-staging.wpastra.com\/es\/wp-json\/wp\/v2\/tags?post=29285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}