{"id":24115,"date":"2018-02-28T11:52:17","date_gmt":"2018-02-28T06:22:17","guid":{"rendered":"https:\/\/git-staging.wpastra.com\/?p=24115"},"modified":"2024-01-05T15:54:02","modified_gmt":"2024-01-05T10:24:02","slug":"website-launch-checklist","status":"publish","type":"post","link":"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/website-launch-checklist\/","title":{"rendered":"Lista de comprobaci\u00f3n definitiva para el lanzamiento de un sitio web: 30 pasos hacia el \u00e9xito"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>La mayor\u00eda de nosotros ya preparamos listas de control para tareas como ir de compras, viajar, etc\u00e9tera. Lo hacemos porque las listas de comprobaci\u00f3n nos ayudan a realizar las tareas m\u00e1s dif\u00edciles con eficacia. Incluso la NASA utiliza listas de comprobaci\u00f3n durante las misiones espaciales, y los pilotos durante el despegue y el aterrizaje.<\/p>\n\n\n\n<p>Del mismo modo, el \u00e9xito del lanzamiento de un sitio web es fundamental para usted, y es f\u00e1cil que se olvide de pasos importantes cuando est\u00e9 listo para lanzarlo. Para ayudarle a evitar los errores de los que hemos aprendido a lo largo de los a\u00f1os, le ofrecemos la lista de comprobaci\u00f3n exacta que seguimos cuando lanzamos un sitio web. <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/how-to-make-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuevo sitio web WordPress<\/a>. <\/p>\n\n\n\n<p class=\"astra-note\"><strong>Nota:<\/strong> Puede <a href=\"\/wp-content\/uploads\/2018\/08\/Website-Launch-Checklist-Astra.pdf\" target=\"_blank\" class=\"\" rel=\"noopener noreferrer\">descargar lista de comprobaci\u00f3n para el lanzamiento del sitio web <\/a> en formato PDF y comp\u00e1rtelo con los miembros de tu equipo.<\/p>\n\n\n\n<p>Perm\u00edtame que le explique brevemente nuestra exhaustiva lista de comprobaci\u00f3n para el lanzamiento de un sitio web y le detalle cada una de las \u00e1reas clave con ejemplos cuando proceda.<br>\n<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Cosas que hacer antes de lanzar su sitio web en WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FzLe4-cFp28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Refuerce la seguridad\n <\/h3>\n\n\n\n<p>Su primera prioridad cuando se prepare para lanzar cualquier sitio web en WordPress es la seguridad. Hay una amplia selecci\u00f3n de herramientas disponibles para WordPress que cubren todos los aspectos de la seguridad. <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/wordpress-security-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguridad del sitio web<\/a>. Plugins como <a href=\"https:\/\/git-staging.wpastra.com\/go\/sucuri\/\">Sucuri<\/a>, <a href=\"https:\/\/git-staging.wpastra.com\/go\/ithemes-security\/\">Seguridad iThemes<\/a> y <a href=\"https:\/\/git-staging.wpastra.com\/go\/malcare\/\" target=\"_blank\" rel=\"noopener noreferrer\">MalCare<\/a> proporcionan un amplio conjunto de herramientas para proteger su duro trabajo de personas sin escr\u00fapulos que querr\u00edan estropearle el d\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 2. Proteger el sitio web contra el spam<\/h3>\n\n\n\n<p>Uno de los aspectos m\u00e1s molestos de tener un sitio web popular es el spam. Te recomendamos que te tomes el tiempo necesario para combatirlo antes de lanzar tu sitio web instalando un plugin que te ayude a combatir esos molestos comentarios.<\/p>\n\n\n\n<p>Hay muchos plugins antispam disponibles, pero recomendamos <a rel=\"noopener noreferrer\" href=\"https:\/\/wordpress.org\/plugins\/antispam-bee\/\" target=\"_blank\">Abeja antispam<\/a> ya que es 100% libre y hace bien su trabajo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Configurar un plugin SEO <\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Imag\u00ednese un sitio web muy bien construido, con todos sus productos y servicios listados y un dise\u00f1o muy atractivo para retener a los visitantes. \u00bfLe parece estupendo?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Pero, \u00bfy si este sitio web no recibe suficientes visitas o no se encuentra? <a href=\"https:\/\/git-staging.wpastra.com\/es\/resources\/alternative-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motores de b\u00fasqueda como Google<\/a> env\u00edan miles de visitantes al sitio web si se adaptan a los motores de b\u00fasqueda.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">WordPress, fuera de la caja es muy motor de b\u00fasqueda amigable. Sin embargo, todav\u00eda se puede mejorar el SEO a\u00fan m\u00e1s con plugins como <a href=\"https:\/\/git-staging.wpastra.com\/go\/yoast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"3360\" height=\"1698\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SEO-plugins.jpg\" alt=\"WordPress SEO Plugins\" class=\"wp-image-28735\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SEO-plugins.jpg 3360w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SEO-plugins-300x152.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SEO-plugins-768x388.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SEO-plugins-1024x517.jpg 1024w\" sizes=\"(max-width: 3360px) 100vw, 3360px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Los plugins SEO le ayudar\u00e1n r\u00e1pidamente <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/wordpress-sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00f1adir un mapa del sitio web<\/a>y un t\u00edtulo, metaetiquetas y descripciones para todas las p\u00e1ginas importantes de su sitio web, \u00a1y mucho m\u00e1s!<\/span><br> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 4. A\u00f1adir c\u00f3digo de Google Analytics<\/h3>\n\n\n\n<p>\u00bfDe qu\u00e9 sirve todo el tiempo y el esfuerzo invertidos en crear un gran contenido, ajustar y perfeccionar su SEO si no tiene ni idea de qui\u00e9n, si es que alguien, est\u00e1 mirando su sitio web? Para ayudarle a recopilar toda esta informaci\u00f3n tan importante, debe crear una cuenta de Google Analytics y a\u00f1adir el c\u00f3digo correspondiente a su sitio web para asegurarse de que se realiza un seguimiento de todo.<\/p>\n\n\n\n<p>Google Analytics no s\u00f3lo le permite ver cu\u00e1ntas personas visitan su sitio web, sino tambi\u00e9n de d\u00f3nde vienen, qu\u00e9 navegadores utilizan, cu\u00e1nto tiempo permanecen en su sitio web, qu\u00e9 p\u00e1ginas visitan y mucho m\u00e1s.<\/p>\n\n\n\n<p>No s\u00f3lo eso, sino que puedes establecer objetivos sencillos que te permitan realizar un seguimiento de los embudos de ventas, la eficacia del comercio electr\u00f3nico y mucho m\u00e1s.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 5. Comprobar todos los Permalinks<\/h3>\n\n\n\n<p>WordPress facilita la creaci\u00f3n de URLs m\u00e1s memorables para tus p\u00e1ginas. Puedes elegir cualquiera de las estructuras predefinidas o crear algo m\u00e1s exclusivo para ti. Por lo tanto, la clave es asegurarse de que todo est\u00e1 configurado correctamente antes de lanzar su sitio web.<\/p>\n\n\n\n<p>Es incre\u00edblemente f\u00e1cil, incluso si nunca has profundizado en ello en el pasado. S\u00f3lo tienes que entrar en tu panel de WordPress, ir a la secci\u00f3n de Configuraci\u00f3n y elegir Permalinks. Aqu\u00ed podr\u00e1s configurarlos en un par de segundos y olvidarte de ellos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"3000\" height=\"1749\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Permalinks-settings.jpg\" alt=\"WordPress permalink settings\" class=\"wp-image-28736\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Permalinks-settings.jpg 3000w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Permalinks-settings-300x175.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Permalinks-settings-768x448.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Permalinks-settings-1024x597.jpg 1024w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.A\u00f1adir im\u00e1genes para compartir en redes sociales<\/h3>\n\n\n\n<p>Estas son las im\u00e1genes que aparecen en los fragmentos cuando alguien comparte el sitio web en las redes sociales. La mayor\u00eda de los plugins SEO ayudan con esto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/social.jpg\" alt=\"Social media image example\" class=\"wp-image-28743\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/social.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/social-300x169.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/social-768x432.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/social-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> 7. Certificado SSL para el sitio web<\/h3>\n\n\n\n<p>Los certificados SSL o Secure Socket Layer son m\u00e1s importantes que nunca y, si no utiliza uno, Google Chrome y muchos otros navegadores marcar\u00e1n su sitio web como inseguro. Obviamente, esto es malo y muy f\u00e1cil de solucionar. La mayor\u00eda de los alojamientos ofrecen un certificado <a href=\"https:\/\/git-staging.wpastra.com\/es\/guides-and-tutorials\/wordpress-https\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certificado SSL<\/a> estos d\u00edas. Si no est\u00e1 seguro, p\u00f3ngase en contacto con ellos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SSL.jpg\" alt=\"Site URL without SSL\" class=\"wp-image-28727\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SSL.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SSL-300x169.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SSL-768x432.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/SSL-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Comprobar Favicon <\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">\u00bfQu\u00e9 es un favicon? Es ese peque\u00f1o logotipo o icono que aparece antes de la direcci\u00f3n de tu sitio web en la barra de direcciones del navegador y es una gran oportunidad para ampliar tu imagen de marca. Son muy f\u00e1ciles de configurar y la mayor\u00eda de los temas modernos incluyen una opci\u00f3n para hacerlo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">En nuestro tema Astra, todo lo que necesitas hacer es abrir el Personalizador e ir a Identidad del Sitio y Seleccionar la imagen que deseas utilizar para tu Icono del Sitio. Una buena opci\u00f3n es una versi\u00f3n simplificada de tu logo, pero puedes usar lo que quieras. S\u00f3lo aseg\u00farese de crear un icono cuadrado para obtener los mejores resultados.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. A\u00f1adir un logotipo Retina <\/h3>\n\n\n\n<p>A menos que utilice el logotipo en formato SVG, se recomienda encarecidamente subir tambi\u00e9n la versi\u00f3n retina del logotipo. Esto hace que se vea muy bien en pantallas de alta resoluci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Permitir la indexaci\u00f3n en motores de b\u00fasqueda <\/h3>\n\n\n\n<p>Muy a menudo, mientras se construye un sitio web, desactivamos la indexaci\u00f3n del motor de b\u00fasqueda. De hecho, es una buena pr\u00e1ctica desactivar la indexaci\u00f3n del motor de b\u00fasqueda mientras el sitio web est\u00e1 en modo de desarrollo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/search-indexing.jpg\" alt=\"WordPress indexing settings\" class=\"wp-image-28738\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/search-indexing.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/search-indexing-300x169.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/search-indexing-768x432.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/search-indexing-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Sin embargo, si desea que el sitio web sea indexado por Google y otros motores de b\u00fasqueda, aseg\u00farese de que la indexaci\u00f3n de motores de b\u00fasqueda est\u00e1 activada antes de lanzar el sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 11. Enviar el sitio web a Google<\/h3>\n\n\n\n<p>Cuando est\u00e9s listo para lanzar tu sitio web, probablemente querr\u00e1s que el mayor motor de b\u00fasqueda del mundo sepa que est\u00e1s listo para recibir algo de atenci\u00f3n. Para acelerar el proceso de aparici\u00f3n de Google, debes a\u00f1adir tu sitio web a Google y decirle que te gustar\u00eda que se pasara a echar un vistazo a todo tu trabajo.<\/p>\n\n\n\n<p>Esto es incre\u00edblemente f\u00e1cil de hacer. Busca \"Enviar URL a Google\" y obtendr\u00e1s este sencillo cuadro de entrada. A\u00f1ade la URL completa de tu sitio web, haz clic en Enviar y ya est\u00e1. Espere unos d\u00edas y aparecer\u00e1 en Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"870\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/webmaster-tool.jpg\" alt=\"Adding website to Google webmaster\" class=\"wp-image-28739\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/webmaster-tool.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/webmaster-tool-300x136.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/webmaster-tool-768x348.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/webmaster-tool-1024x464.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> 12. Revisar la compatibilidad entre navegadores<\/h3>\n\n\n\n<p>Asegurarse de que su sitio web funciona correctamente en el mayor n\u00famero posible de navegadores es todo un reto, pero con la ayuda de sitios web como <a href=\"https:\/\/git-staging.wpastra.com\/go\/browsershots\/\" target=\"_blank\" rel=\"noopener noreferrer\">Navegadores<\/a>As\u00ed podr\u00e1s hacerte una idea de c\u00f3mo ser\u00e1 visto tu trabajo por el mundo.<\/p>\n\n\n\n<p>Hay muchas otras herramientas como <a href=\"https:\/\/www.browserling.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Navegaci\u00f3n<\/a>, <a href=\"https:\/\/crossbrowsertesting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CrossBrowserTesting<\/a> y muchos m\u00e1s. Si\u00e9ntase libre de probar cualquiera y utilizar aquella con la que se sienta c\u00f3modo.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Probar el sitio web en diferentes dispositivos <\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Al hablar de pruebas entre navegadores, debe tener en cuenta que su sitio web se ver\u00e1 generalmente en varios dispositivos. De nuevo, herramientas como <a href=\"https:\/\/git-staging.wpastra.com\/go\/browsershots\/\" target=\"_blank\" rel=\"noopener noreferrer\">Navegadores<\/a> pueden ser incre\u00edblemente \u00fatiles, ya que generan y muestran capturas de pantalla del aspecto de un sitio web en distintos navegadores y dispositivos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Adem\u00e1s, te recomiendo que pruebes la experiencia personalmente en al menos un dispositivo t\u00e1ctil para hacerte una idea. Dado que en los dispositivos t\u00e1ctiles no existe el \"hover\", siempre es \u00fatil realizar una prueba real en el propio dispositivo.<\/span><br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Comprobar si hay enlaces rotos <\/h3>\n\n\n\n<p>En el proceso de desarrollo, cambiamos enlaces y p\u00e1ginas muy a menudo. As\u00ed que es buena idea asegurarse de que su sitio web est\u00e1 libre de estos problemas antes de lanzarlo al mundo.<\/p>\n\n\n\n<p>Puede utilizar un plugin como <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comprobador de enlaces rotos<\/a> para WordPress o utilice una de las muchas herramientas gratuitas como <a href=\"https:\/\/git-staging.wpastra.com\/go\/xenu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xenu<\/a>. Tambi\u00e9n puede utilizar <a href=\"https:\/\/git-staging.wpastra.com\/es\/resources\/chrome-developer-extensions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de Google Chrome<\/a> como <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/linkminer\/ogdhdnpiclkaeicicamopfohidjokoom?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Minero de enlaces<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n es una buena idea escanear peri\u00f3dicamente su sitio web para comprobar que todos sus enlaces antiguos funcionan correctamente y que no ha eliminado o actualizado inadvertidamente una p\u00e1gina y no ha actualizado su estructura de enlaces.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Optimizar las im\u00e1genes del sitio web <\/h3>\n\n\n\n<p>Las im\u00e1genes embellecen su sitio web, pero tambi\u00e9n pueden ser la causa de la lentitud de carga de las p\u00e1ginas. Optimizar las im\u00e1genes no solo es una buena pr\u00e1ctica, sino que reducir\u00e1 la carga de la p\u00e1gina y los requisitos de alojamiento.<\/p>\n\n\n\n<p>Aunque un programa como Photoshop es estupendo para reducir el tama\u00f1o total de la imagen, no es la mejor herramienta para exprimir hasta la \u00faltima gota de reducci\u00f3n de archivo de tus im\u00e1genes. Especialmente cuando se utilizan archivos png con transparencia. Aqu\u00ed es donde plugins como <a href=\"https:\/\/git-staging.wpastra.com\/go\/shortpixel\/\" target=\"_blank\" rel=\"noopener noreferrer\">ShortPixel<\/a>, <a href=\"https:\/\/git-staging.wpastra.com\/go\/ewww\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizador de im\u00e1genes EWWW<\/a> pueden ser de gran ayuda. Ambos ofrecen planes gratuitos y opciones comerciales, y pueden ayudarte a optimizar tus im\u00e1genes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/optimize-img.jpg\" alt=\"WordPress image optimization plugin\" class=\"wp-image-28740\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/optimize-img.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/optimize-img-300x169.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/optimize-img-768x432.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/optimize-img-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> 16. Revise su gram\u00e1tica y ortograf\u00eda\n<\/h3>\n\n\n\n<p>Aunque existen <a href=\"https:\/\/git-staging.wpastra.com\/es\/resources\/best-grammar-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramientas que le ayudar\u00e1n con su ortograf\u00eda y gram\u00e1tica<\/a>No hay nada mejor que el ojo humano. T\u00f3mese su tiempo para leer el texto de su sitio web en busca de errores u omisiones. No hay nada peor que una p\u00e1gina mal redactada en su sitio web, sobre todo si se trata de una empresa que intenta vender su producto o servicio.<\/p>\n\n\n\n<p>Aqu\u00ed tienes algunas herramientas que te ayudar\u00e1n a conseguirlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/webpage-spell-check\/mgdhaoimpabdhmacaclbbjddhngchjik\" target=\"_blank\" rel=\"noopener noreferrer\">Extensi\u00f3n de correcci\u00f3n ortogr\u00e1fica de p\u00e1ginas web para Chrome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/git-staging.wpastra.com\/go\/grammarly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"> 17. Revisi\u00f3n del contenido de todas las p\u00e1ginas<\/h3>\n\n\n\n<p>Despu\u00e9s de revisar la gram\u00e1tica y la ortograf\u00eda, la correcci\u00f3n puede ayudar a garantizar que las palabras escritas tengan sentido. T\u00f3mate tu tiempo para leer y, si es posible, pide a personas de confianza que revisen tu trabajo para asegurarte de que no pasas por alto errores u omisiones obvios debidos a la \"ceguera de las palabras\" causada por pasar demasiado tiempo con tu texto.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Actualizar la direcci\u00f3n de correo electr\u00f3nico del administrador <\/h3>\n\n\n\n<p>Cuando instale WordPress por primera vez, tendr\u00e1 que introducir su direcci\u00f3n de correo electr\u00f3nico de administrador, el correo electr\u00f3nico que desea utilizar para ser notificado de pr\u00e1cticamente todo lo que sucede en el sitio web.<\/p>\n\n\n\n<p>Inicie sesi\u00f3n en el panel de control de WordPress y aseg\u00farese de que la direcci\u00f3n de correo electr\u00f3nico es correcta.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 19. Compruebe la configuraci\u00f3n de la zona horaria<\/h3>\n\n\n\n<p>Aseg\u00farese de que WordPress muestra una fecha y hora exactas visitando la p\u00e1gina de Ajustes Generales en el \u00e1rea de administraci\u00f3n. All\u00ed puede cambiar los ajustes de fecha y hora y el formato.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1906\" height=\"1080\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/timezone.jpg\" alt=\"WordPress timezone setting\" class=\"wp-image-28744\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/timezone.jpg 1906w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/timezone-300x170.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/timezone-768x435.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/timezone-1024x580.jpg 1024w\" sizes=\"(max-width: 1906px) 100vw, 1906px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> 20. Eliminar plugins no deseados, im\u00e1genes, etc.<\/h3>\n\n\n\n<p>Durante el desarrollo, probablemente acabe probando muchas ideas, tenga im\u00e1genes o plugins que se a\u00f1adieron s\u00f3lo para probar ideas o pasar opciones a su cliente. Una vez que el sitio est\u00e9 listo para ponerse en marcha, merece la pena dedicar unos minutos a comprobar y eliminar estos elementos redundantes para ofrecer una experiencia de lanzamiento optimizada, especialmente si tienes intenci\u00f3n de entregar el sitio a tu cliente.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 21. Eliminar todas las p\u00e1ginas\/publicaciones no deseadas<\/h3>\n\n\n\n<p>WordPress a\u00f1ade contenido de muestra en forma de p\u00e1gina y entrada. Es posible que tambi\u00e9n a\u00f1ada contenido de muestra o p\u00e1ginas de demostraci\u00f3n mientras desarrolla su sitio web. Ahora es un buen momento para asegurarse de que esas p\u00e1ginas y entradas se eliminan antes del lanzamiento. No querr\u00e1 que los motores de b\u00fasqueda incluyan sus p\u00e1ginas llenas de Lorem Ipsum en su mapa del sitio.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 22. Eliminar revisiones de entradas de WordPress<\/h3>\n\n\n\n<p>La funci\u00f3n de autoguardado de WordPress es muy \u00fatil, pero las revisiones (versiones anteriores de la p\u00e1gina en la que est\u00e1s trabajando) pueden acumularse r\u00e1pidamente y, con el tiempo, ralentizar\u00e1n tu base de datos y tu sitio web. Es una buena pr\u00e1ctica eliminar estas revisiones cuando est\u00e9s seguro de que la p\u00e1gina o la entrada est\u00e1n listas para publicarse.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"795\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/post-revisions.jpg\" alt=\"WordPress posts revisions\" class=\"wp-image-28741\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/post-revisions.jpg 1440w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/post-revisions-300x166.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/post-revisions-768x424.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/post-revisions-1024x565.jpg 1024w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>La forma m\u00e1s r\u00e1pida y sencilla de hacer frente a estas revisiones es utilizar un plugin como <a href=\"https:\/\/wordpress.org\/plugins\/wp-sweep\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barrido WP<\/a> para eliminarlos r\u00e1pidamente.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">23. Comprobar todos los formularios en el sitio web <\/h3>\n\n\n\n<p>No hay nada m\u00e1s frustrante para un usuario que rellenar un formulario en su sitio web y no recibir nunca una respuesta. Antes de lanzar su sitio web, dedique unos minutos a probar todos los formularios de su sitio web para asegurarse de que est\u00e1n configurados correctamente y de que se env\u00edan a la direcci\u00f3n de correo electr\u00f3nico correcta.<\/p>\n\n\n\n<p>Tambi\u00e9n es \u00fatil enviar los formularios a un CRM para facilitar la segmentaci\u00f3n y el seguimiento. Hay muchos plugins de CRM, incluyendo&nbsp;<a target=\"_blank\" href=\"https:\/\/git-staging.wpastra.com\/go\/hubspot-wordpress\/\" rel=\"noreferrer noopener\">Plugin gratuito de HubSpot para WordPress<\/a>&nbsp;para sincronizar f\u00e1cilmente sus formularios existentes con un CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 24. Comprobar el rendimiento<\/h3>\n\n\n\n<p>Ha creado un bonito dise\u00f1o, optimizado todas las im\u00e1genes, revisado todo y est\u00e1 casi listo para el lanzamiento. Ahora es el momento de probar el rendimiento de tu sitio web y solucionar cualquier problema.<\/p>\n\n\n\n<p>Puede utilizar servicios gratuitos en l\u00ednea como <a href=\"https:\/\/git-staging.wpastra.com\/go\/gtmetrix\/\" target=\"_blank\" rel=\"noopener noreferrer\">GT Metrix<\/a> o <a href=\"https:\/\/git-staging.wpastra.com\/go\/pingdom\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pruebas de velocidad del sitio web<\/a> para identificar las \u00e1reas que est\u00e1n causando el bajo rendimiento de su sitio web.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"948\" src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/gtmetrix.jpg\" alt=\"Website speed test example\" class=\"wp-image-28742\" srcset=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/gtmetrix.jpg 1920w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/gtmetrix-300x148.jpg 300w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/gtmetrix-768x379.jpg 768w, https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/gtmetrix-1024x506.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Para optimizar a\u00fan m\u00e1s su sitio web y mejorar la velocidad general de carga, reducir las peticiones al servidor, etc., puede utilizar plugins como <a href=\"https:\/\/git-staging.wpastra.com\/go\/swiftperformance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rendimiento r\u00e1pido<\/a>, <a href=\"https:\/\/git-staging.wpastra.com\/go\/wp-rocket\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cohete WP<\/a> o <a href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autoptimize<\/a> con un gran efecto. El tiempo que dedique a obtener los mejores resultados posibles en esta fase le reportar\u00e1 beneficios cuando lo utilicen sus visitantes.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">25. Compruebe el SEO y las calificaciones generales con herramientas online gratuitas <\/h3>\n\n\n\n<p>SEO o Search Engine Optimization es la clave para conseguir que nuestro sitio web sea encontrado. T\u00f3mese el tiempo necesario para comprobar todas sus p\u00e1ginas utilizando herramientas como <a href=\"https:\/\/git-staging.wpastra.com\/go\/woorank\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woorank<\/a> para una comprobaci\u00f3n inmediata y <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> para un seguimiento continuo.<\/p>\n\n\n\n<p>Solucione cualquier problema evidente y vuelva a comprobarlo hasta que consiga la mejor puntuaci\u00f3n posible. El tiempo que dedique a esto har\u00e1 que su sitio web tenga m\u00e1s posibilidades de posicionarse bien y atraer tr\u00e1fico.<\/p>\n\n\n\n<p><em><strong>S\u00f3lo una advertencia<\/strong><\/em>No deje que los informes de las herramientas automatizadas le confundan. A veces puede que no sea 100% preciso y relevante para su sitio web. Escaneamos nuestros sitios web a trav\u00e9s de esta herramienta s\u00f3lo para tener una idea de las cosas que podemos mejorar.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">26. Compruebe las licencias de productos, soportes e im\u00e1genes <\/h3>\n\n\n\n<p>Si utilizas recursos de terceros, como im\u00e1genes de archivo, aseg\u00farate de comprobar el acuerdo de licencia y su relaci\u00f3n con el uso en Internet. No querr\u00e1s incurrir en problemas de derechos de autor o licencias una vez que el sitio web est\u00e9 en funcionamiento.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 27. Realizar copia de seguridad del sitio web<\/h3>\n\n\n\n<p>Su sitio web tiene un aspecto estupendo, es r\u00e1pido y est\u00e1 redactado a la perfecci\u00f3n... \u00bfY ahora qu\u00e9?<\/p>\n\n\n\n<p>Como sabemos, los problemas t\u00e9cnicos pueden afectar incluso a la persona mejor preparada. As\u00ed que, antes de pulsar el bot\u00f3n de lanzamiento, t\u00f3mese unos minutos para hacer una copia de seguridad completa del sitio web, por si ocurre algo inimaginable.<\/p>\n\n\n\n<p>Utilice plugins como <a href=\"https:\/\/git-staging.wpastra.com\/go\/updraftplus\/\" target=\"_blank\" rel=\"noopener noreferrer\">UpdraftPlus<\/a>, <a href=\"https:\/\/git-staging.wpastra.com\/go\/wptimecapsule\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1psula del tiempo WP<\/a> o <a href=\"https:\/\/git-staging.wpastra.com\/go\/blogvault\/\" target=\"_blank\" rel=\"noopener noreferrer\">BlogVault<\/a> para crear copias de seguridad autom\u00e1ticas y remotas de sus sitios web.<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 28. Dominio y alojamiento<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Elegir un buen proveedor de alojamiento es la mejor decisi\u00f3n que puede tomar para lanzar con \u00e9xito un sitio web. Garantizar\u00e1 que su sitio web sea r\u00e1pido, seguro y protegido. Tambi\u00e9n tendr\u00e1 que elegir un nombre de dominio para su sitio web. Aseg\u00farese de elegir un nombre de dominio f\u00e1cil y sencillo que refleje la identidad de su marca.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para el nombre de dominio: recomendamos&nbsp;<a href=\"https:\/\/www.namesilo.com\/pricing.php?rid=8edc440ac\">NombreSilo<\/a>&nbsp;por su precio competitivo (probablemente el m\u00e1s barato de Internet)<\/li>\n\n\n\n<li>Para el anfitri\u00f3n: Puede elegir entre <a href=\"https:\/\/www.cloudways.com\/en\/?id=169153\">Cloudways<\/a> o <a href=\"https:\/\/secure1.inmotionhosting.com\/cgi-bin\/gby\/clickthru.cgi?id=brainstormforce\">Alojamiento Inmotion<\/a>. Puede consultar los comentarios sobre alojamiento web para conocer su rendimiento antes de registrarse. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">29. Supervisi\u00f3n del tiempo de actividad <\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Una vez que su sitio web est\u00e9 activo, no olvide configurar un servicio de monitorizaci\u00f3n del tiempo de actividad. Los monitores de tiempo de actividad b\u00e1sicamente vigilar\u00e1n su sitio web y enviar\u00e1n una notificaci\u00f3n (correo electr\u00f3nico \/ texto SMS) si su sitio web se cae.&nbsp;<\/span><\/p>\n\n\n\n<p>Recomendamos&nbsp;<a href=\"https:\/\/uptimerobot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robot de tiempo de actividad<\/a>&nbsp;para supervisar sus sitios web. Ofrecen un plan gratuito que funciona para la mayor\u00eda.<br> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 30. Consejo extra:<\/h3>\n\n\n\n<p>Bien, hemos llegado al final de la Lista de comprobaci\u00f3n definitiva para el lanzamiento de un sitio web y estamos casi listos para lanzar el sitio web despu\u00e9s de dedicar tiempo a repasar todos los puntos anteriores. Pero todav\u00eda hay una cosa que puede hacer para mejorar a\u00fan m\u00e1s:<\/p>\n\n\n\n<p>Pida a sus amigos o colegas que revisen y prueben su sitio web. Estar\u00e1n encantados de ayudarte. Como desarrolladores, solemos trabajar en un sitio web durante mucho tiempo. Una mente fresca se\u00f1ala muchas cosas diferentes que a menudo pasamos por alto. Adem\u00e1s, si les pides que graben un v\u00eddeo mientras navegan por la web, seguro que encuentras muchas cosas interesantes en las que nunca hab\u00edas pensado.<br>\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Para llevar: <\/h4>\n\n\n\n<p>Una vez hecho esto, estoy seguro de que se sentir\u00e1 orgulloso de lanzar un sitio web que tiene casi todo para llamarlo completo. <\/p>\n\n\n\n<p class=\"astra-note\">\u00bfNecesita una copia de esta lista de comprobaci\u00f3n para gestionar el sitio web en el que est\u00e1 trabajando? Puede descargarla ahora y compartirla con los miembros de su equipo. <\/p>\n\n\n\n<p><a href=\"\/wp-content\/uploads\/2018\/08\/Website-Launch-Checklist-Astra.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"\">Descargue aqu\u00ed la lista de comprobaci\u00f3n para el lanzamiento de un sitio web \"<\/span><\/a><\/p>\n\n\n\n<p>Tambi\u00e9n disponemos de un <a href=\"https:\/\/trello.com\/b\/fkQ8UnBn\/website-launch-checklist\" target=\"_blank\" rel=\"noopener noreferrer\">Lista de control para el lanzamiento del sitio web Tabl\u00f3n p\u00fablico<\/a> en Trello, que puedes copiar, personalizar y utilizar seg\u00fan tu plan. \u00bfNo sabes c\u00f3mo copiar el tablero y utilizarlo? Puedes consultar un r\u00e1pido Gif que te ayudar\u00e1 <a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/02\/Website_Launch_Checklist-2.gif\" target=\"_blank\" rel=\"noopener noreferrer\">copiar el tabl\u00f3n de Trello<\/a>.<\/p>\n\n\n\n<p>Estoy seguro de que muchos de ustedes estar\u00e1n de acuerdo con la lista de control que acabo de compartir. \u00bfTiene usted su propia lista de control? No dude en compartirla en los comentarios.<\/p>\n\n\n\n<p>Y s\u00ed, sigue viniendo a por m\u00e1s... Ya que seguiremos actualizando este post a medida que nos encontremos con un factor importante \ud83d\ude42 .<\/p>","protected":false},"excerpt":{"rendered":"<p>Most of us already prepare checklists for tasks such as shopping, traveling and so on. We do that because checklists help us navigate through challenging tasks efficiently. Even NASA uses checklists during space missions; and pilots during takeoff and landing. Similarly, a successful website launch is critical for you, and you can easily miss out [\u2026]<\/p>","protected":false},"author":9,"featured_media":28716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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However, this is the one area where your clients will need to make a solid investment as a bad WordPress theme can not only harm the user\u2019s experience, but also the business\u2019s reputation. <\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">If you\u2019re unfamiliar with <\/span><a href=\"https:\/\/git-staging.wpastra.com\/\"><span style=\"font-weight: 400;\">Astra<\/span><\/a><span style=\"font-weight: 400;\">, let\u2019s briefly talk about why this WordPress theme is <a href=\"https:\/\/git-staging.wpastra.com\/woocommerce-theme\/\">perfect for e-commerce<\/a>:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">It weighs only about 50 KB, which is essential if you want users to be able to navigate through the store quickly. When performance matters, there\u2019s no other theme that does it better:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":25401} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/Astra-Speed.png\" alt=\"\" class=\"wp-image-25401\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">It comes with a library of sites and page templates, which will streamline your WooCommerce site-building process. It also ensures that you\u2019re able to design beautiful, modern, clean, and stylish websites. Here is an example of one of our free site templates:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":25404} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/DNK-Site-Template-1-1024x703.png\" alt=\"\" class=\"wp-image-25404\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Once you have WooCommerce installed, be sure to activate the <\/span><a href=\"https:\/\/git-staging.wpastra.com\/astra-pro-module-woocommerce\/\"><span style=\"font-weight: 400;\">WooCommerce add-on module<\/span><\/a><span style=\"font-weight: 400;\"> in Astra to get the best results:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":25405} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/WooCommerce-Add-on.png\" alt=\"\" class=\"wp-image-25405\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3> 4. Pay Attention to Checkout <\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">The average rate at which users abandon their shopping carts on an e-commerce site differs based on who you ask. However, according to this <\/span><a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\"><span style=\"font-weight: 400;\">data from Barilliance<\/span><\/a><span style=\"font-weight: 400;\">, it looks like the average cart abandonment rate is about 70%. If you want your store to beat the odds, you need your checkout to be built flawlessly. <\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Here is what you need: <\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a secure and well-known payment gateway provider like <\/span><a href=\"https:\/\/www.paypal.com\/us\/home\"><span style=\"font-weight: 400;\">PayPal<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/stripe.com\/\"><span style=\"font-weight: 400;\">Stripe<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include security seals around the checkout button. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always be clear about pricing on your product pages, this includes being upfront about shipping fees, tax rates, etc. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only ask for the most pertinent information and try to keep forms on one page.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make the design around the call-to-action button and within the shopping cart and checkout clean, clear, and easy to follow. <\/span><\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">The WooCommerce website, of course, does this really well:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":25406} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/WooCommerce-Add-to-Cart-1024x513.png\" alt=\"\" class=\"wp-image-25406\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:image {\"id\":25407} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/WooCommerce-Cart-1024x590.png\" alt=\"\" class=\"wp-image-25407\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3> 5. Mind the Three S\u2019s<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><b>Speed<\/b><span style=\"font-weight: 400;\">, <strong>S<\/strong><\/span><b>ecurity<\/b><span style=\"font-weight: 400;\">, and <\/span><b>SEO<\/b><span style=\"font-weight: 400;\"> are critical to the user experience on any WordPress site, but especially for the e-commerce customer who is willing to give their private payment information in exchange for goods sold online. <\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">To optimize the experience for the three S\u2019s, you will need each of the following WordPress plugins:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backup (like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/updraftplus\/\"><span style=\"font-weight: 400;\">UpdraftPlus<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All-in-one security (like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\"><span style=\"font-weight: 400;\">Wordfence<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance caching (like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\"><span style=\"font-weight: 400;\">WP Super Cache<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image optimization (like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\"><span style=\"font-weight: 400;\">Smush<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO (like <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\"><span style=\"font-weight: 400;\">Yoast<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">)<\/span><\/span><\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3> 6. Connect Google Analytics<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Finally, of course, you need to add the Google Analytics tracking pixel to the WordPress site. You can do this simply enough by installing the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\"><span style=\"font-weight: 400;\">Google Analytics Dashboard for WP plugin<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><br><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br><\/span><\/span><span style=\"font-weight: 400;\">Because you are building an e-commerce site, be sure to activate the related modules in Google Analytics for more accurate tracking:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":25408} -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2018\/03\/Google-Analytics-Conversions.png\" alt=\"\" class=\"wp-image-25408\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Why You Must Master How to Build a WooCommerce Store in 2019<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Estimates put the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">total e-commerce global sales figure<\/span><\/a><span style=\"font-weight: 400;\"> at about $2.8 billion by the end of 2019. Skip ahead just a few years later to 2021, and that number is expected to increase substantially--to almost $4.9 billion. Needless to say, there\u2019s a huge opportunity for growth in the coming years for e-commerce businesses. <\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">It\u2019s up to you, as their WordPress developer, to ensure they make the most of it by providing the right foundation for them as you build the store.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So, are you all set and ready to launch your store? We have a <a href=\"https:\/\/git-staging.wpastra.com\/website-launch-checklist\/\">website launch checklist<\/a> you might want to see before you go live! Just a final brush up to see whether you've finished it all. ;)<\/p>\r\n<!-- \/wp:paragraph -->\";s:5:\"links\";O:8:\"stdClass\":4:{s:4:\"view\";s:51:\"https:\/\/git-staging.wpastra.com\/best-practices-for-woocommerce\/\";s:4:\"edit\";N;s:6:\"export\";s:68:\"https:\/\/git-staging.wpastra.com\/wp-admin\/post.php?area=wpil_export&post_id=25398\";s:7:\"refresh\";s:99:\"https:\/\/git-staging.wpastra.com\/wp-admin\/admin.php?page=link_whisper&type=post_links_count_update&post_id=25398\";}}s:6:\"anchor\";s:24:\"website launch checklist\";s:15:\"added_by_plugin\";b:0;}i:1;O:15:\"Wpil_Model_Link\":6:{s:3:\"url\";s:45:\"https:\/\/git-staging.wpastra.com\/website-launch-checklist\/\";s:4:\"host\";s:11:\"wpastra.com\";s:8:\"internal\";b:1;s:4:\"post\";O:15:\"Wpil_Model_Post\":5:{s:2:\"id\";s:5:\"43778\";s:5:\"title\";s:47:\"The Ultimate Web Design Process in 7 Easy Steps\";s:4:\"type\";s:4:\"post\";s:7:\"content\";s:44060:\"<!-- wp:paragraph -->\r\n<p>Building a website and then making it available to the public can be a stressful process. There are multiple questions that you have to answer and multiple challenges that you have to solve along the way. Having a tested, proven web design process of going through all that can help a lot.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here at Brainstorm Force, we've worked on hundreds of client sites and dozens of our own sites since 2009. During that time, we've crafted a design process that allows us to get through a project with minimal stress while also having the crucial phases all taken care of.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you're a freelancer working on client sites or a business owner trying to get your own site launched to the public, you will enjoy this. Here's our proven, 7-step website design process that helped us build 525+ websites:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:uagb\/table-of-contents {\"block_id\":\"75de80d1-c14d-4c99-9a9e-227004dba22f\",\"disableBullets\":true,\"iconSize\":31,\"scrollToTopColor\":\"#cf2e2e\",\"scrollToTopBgColor\":\"#ff6900\",\"mappingHeaders\":[false,true,false,false,false,false],\"headerLinks\":\"[{u0022contentu0022:u0022? STEP 1: Goal-settingu0022,u0022levelu0022:2,u0022anchoru0022:u00220u002du002dstep-1-goal-settingu0022},{u0022contentu0022:u0022u003cstrongu003eSet a goalu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00221u002du002dset-a-goal-u0022},{u0022contentu0022:u0022u003cstrongu003eLook at websites you likeu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00222u002du002dlook-at-websites-you-like-u0022},{u0022contentu0022:u0022u003cstrongu003eList your must-have pagesu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00223u002du002dlist-your-must-have-pages-u0022},{u0022contentu0022:u0022u003cstrongu003eList all necessary functionalityu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00224u002du002dlist-all-necessary-functionality-u0022},{u0022contentu0022:u0022u003cstrongu003eTranslate those features into pluginsu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00225u002du002dtranslate-those-features-into-plugins-u0022},{u0022contentu0022:u0022? STEP 2: Brandingu0022,u0022levelu0022:2,u0022anchoru0022:u00226u002du002dstep-2-brandingu0022},{u0022contentu0022:u0022u003cstrongu003eGo with name and domain firstu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00227u002du002dgo-with-name-and-domain-first-u0022},{u0022contentu0022:u0022u003cstrongu003eDefine your brand identityu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00228u002du002ddefine-your-brand-identity-u0022},{u0022contentu0022:u0022u003cstrongu003eGet a logou003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u00229u002du002dget-a-logo-u0022},{u0022contentu0022:u0022\u270d\ufe0f STEP 3: Website Copyu0022,u0022levelu0022:2,u0022anchoru0022:u002210-\u270d\ufe0f-step-3-website-copyu0022},{u0022contentu0022:u0022u003cstrongu003eCreate content for your must-have pagesu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002211u002du002dcreate-content-for-your-must-have-pages-u0022},{u0022contentu0022:u0022u003cstrongu003eThink about your homepageu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002212u002du002dthink-about-your-homepage-u0022},{u0022contentu0022:u0022u003cstrongu003eUse placeholder contentu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002213u002du002duse-placeholder-content-u0022},{u0022contentu0022:u0022?\ufe0f STEP 4: Website Structureu0022,u0022levelu0022:2,u0022anchoru0022:u002214-\ufe0f-step-4-website-structureu0022},{u0022contentu0022:u0022u003cstrongu003eUse web standardsu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002215u002du002duse-web-standards-u0022},{u0022contentu0022:u0022u003cstrongu003eWork on how pages will be linkedu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002216u002du002dwork-on-how-pages-will-be-linked-u0022},{u0022contentu0022:u0022u003cstrongu003eBuild your menus and navigationu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002217u002du002dbuild-your-menus-and-navigation-u0022},{u0022contentu0022:u0022? STEP 5: Mockupu0022,u0022levelu0022:2,u0022anchoru0022:u002218u002du002dstep-5-mockupu0022},{u0022contentu0022:u0022u003cstrongu003eBuild a mockup for each page typeu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002219u002du002dbuild-a-mockup-for-each-page-type-u0022},{u0022contentu0022:u0022? STEP 6: Design u0026amp; Developu0022,u0022levelu0022:2,u0022anchoru0022:u002220u002du002dstep-6-design-amp-developu0022},{u0022contentu0022:u0022\u23ef\ufe0f STEP 7: Go Liveu0022,u0022levelu0022:2,u0022anchoru0022:u002221-\u23ef\ufe0f-step-7-go-liveu0022},{u0022contentu0022:u0022u003cstrongu003eYour website launch checklistu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002222u002du002dyour-website-launch-checklist-u0022},{u0022contentu0022:u0022u003cstrongu003eTweak and improveu003c\/strongu003eu0022,u0022levelu0022:3,u0022anchoru0022:u002223u002du002dtweak-and-improve-u0022},{u0022contentu0022:u0022Done!u0022,u0022levelu0022:2,u0022anchoru0022:u002224-doneu0022}]\",\"customWidth\":true,\"backgroundColor\":\"#f9f9f9\",\"linkHoverColor\":\"#6635b7\",\"headingColor\":\"#2f3f50\",\"vPaddingDesktop\":60,\"hPaddingDesktop\":85,\"hPaddingTablet\":30,\"vPaddingMobile\":30,\"hPaddingMobile\":35,\"headingBottom\":22,\"contentPaddingDesktop\":15,\"borderRadius\":5,\"borderColor\":\"#efefef\",\"headingFontWeight\":\"600\",\"headingFontSize\":22,\"headingLineHeightType\":\"px\",\"headingLineHeight\":30} -->\r\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined\" data-scroll=\"true\" data-offset=\"30\" data-delay=\"800\" id=\"uagb-toc-75de80d1-c14d-4c99-9a9e-227004dba22f\"><div class=\"uagb-toc__wrap\"><div class=\"uagb-toc__title-wrap\"><div class=\"uagb-toc__title\"> The Phases of Our Web Design Process<\/div><\/div><div class=\"uagb-toc__list-wrap\"><ul class=\"uagb-toc__list\"><li><a href=\"#0--step-1-goal-setting\">? STEP 1: Goal-setting<\/a><\/li><li><a href=\"#6--step-2-branding\">? STEP 2: Branding<\/a><\/li><li><a href=\"#10-\u270d\ufe0f-step-3-website-copy\">\u270d\ufe0f STEP 3: Website Copy<\/a><\/li><li><a href=\"#14-\ufe0f-step-4-website-structure\">?\ufe0f STEP 4: Website Structure<\/a><\/li><li><a href=\"#18--step-5-mockup\">? STEP 5: Mockup<\/a><\/li><li><a href=\"#20--step-6-design-amp-develop\">? STEP 6: Design &amp; Develop<\/a><\/li><li><a href=\"#21-\u23ef\ufe0f-step-7-go-live\">\u23ef\ufe0f STEP 7: Go Live<\/a><\/li><li><a href=\"#24-done\">Done!<\/a><\/li><\/ul><\/div><\/div><\/div>\r\n<!-- \/wp:uagb\/table-of-contents -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"0--step-1-goal-setting\">? STEP 1: Goal-setting<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This might sound like a clich\u00e9 kind of statement, but please bear with me; what I'm about to say really does work:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"1--set-a-goal-\"><strong>Set a goal<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You must set a goal for your websites.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Yes, goals do work. A couple of reasons for that:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>(a) A goal keeps the focus clear.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It's all too easy to go out chasing the next shiny thing when you're building a website. You can always add <em>this<\/em> one more effect, <em>that<\/em> one more picture, <em>this<\/em> one more slider, or <em>that<\/em> one more feature ... but should you?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you're not solid on what the primary goal of the site is then you can't make a reliable decision on whether you should include something on the site or not.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With good goals in place, you can always evaluate if <em>this<\/em> or <em>that<\/em> feature is going to fit the site.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>(b) A goal helps you decide if the design is a success.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you don't know what you want to achieve, then how will you know if and when you've achieved it?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Once you set a concrete, understandable goal, you will be able to tell if the final site brings you closer to it.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>(c) When you have a goal, you can plan the steps to get to it.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Starting with a blank screen is tough. You can go in all sorts of different directions, and you have no way of knowing which is the right one. Or do you?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Setting a goal gives you a very clear road sign that's pointing you exactly where you need to go from start to finish.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So, how to set that <em>one<\/em> main goal for your website?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Please notice me emphasizing the word \"one\" - as in, <strong>your website should have just one main goal<\/strong>. Not multiple goals.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Think of it this way: what is the main thing that you want your website to do?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Do you want it to sell a product?<\/li><li>Do you want it to build your brand?<\/li><li>Do you want to raise awareness for a cause?<\/li><li>Are you running for office?<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Whatever that might be, pick one thing, put it in a sentence and phrase it in a way that the goal can be later evaluated and measured.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u201cThe goal for the site is to grow my sales from X \/ month to twice that.\u201d<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>From that point on, you can start evaluating all decisions about your website by answering the question of, <em>\"Does this help me 2x my sales?\"<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"2--look-at-websites-you-like-\"><strong>Look at websites you like<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your competition is always the best source of inspiration you can get. Start by looking at websites you like in your niche, as well as outside of it.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Take notes relating to what you like about those sites specifically.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Use screenshot tools like<a href=\"https:\/\/app.prntscr.com\/en\/index.html\"> Lightshot<\/a> to capture specific areas of the site and annotate those screenshots.<\/li><li>Make those notes relate to your goals. Only take note of things that can likely help you reach your goals.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"3--list-your-must-have-pages-\"><strong>List your must-have pages<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Some pages should find their place on most types of websites. These are the pages that make your goal possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>List those pages in written form.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Why written? It's going to be much easier to keep track of those pages when they're written down, and you can also treat that list as a checklist during development.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Further, go a bit deeper and list the individual sub-goals for each page, plus how the page is going to achieve it. For example:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>\u201cAbout page<\/strong>. Meant to build my brand, get the user familiar with it, build authority and then drive people to the product pages. The page needs social proof elements such as testimonials and brand logos to help achieve this. Also, a clear listing of the top products at the bottom.\u201d<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"4--list-all-necessary-functionality-\"><strong>List all necessary functionality<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Every website needs its own set of must-have features and elements that will contribute to the main goal.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Let's start with the things that basically <em>all<\/em> websites need:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li><strong>Blog module<\/strong> - even if you're not planning on blogging, a blog module is mandatory these days; if not for anything else, you will be able to use it for company announcements<\/li><li><strong>Contact forms<\/strong> - contact forms play an important role when you want users to get in touch with you through the website.<\/li><li><strong>Social media integration<\/strong> - either in the form of social media buttons under your products and content, but also in the form of automated content sharing to your own social media profiles<\/li><li><strong>SEO features<\/strong> - at a minimum, you want to be able to set SEO titles and descriptions of your content and products<\/li><li><strong>Website analytics<\/strong> - using Google Analytics is the standard<\/li><li><strong>Comment spam protection<\/strong> - The comments section on a website is more prone to spam. It is important to protect this section on your website.<\/li><li><strong>Newsletter module<\/strong> - either in the form of simple email collecting module (to get emails into a third-party tool) or a full newsletter module on the site itself<\/li><li><strong>Backups<\/strong> - you always want to have access to fresh backups of your site in case of emergency<\/li><li><strong>Cookie notices<\/strong> - you need those if you're going to be showing your site to visitors in the EU<\/li><li><strong>Security mechanisms<\/strong> - tools to keep your site safe from attackers and malicious scripts<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Other features you might need:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li><a href=\"https:\/\/git-staging.wpastra.com\/elementor-woocommerce-theme\/\">e-commerce module<\/a> - a whole feature-set to turn your website into an e-commerce store<\/li><li>Live chat functionality<\/li><li>Calendars and appointment booking<\/li><li>Membership module or<a href=\"https:\/\/git-staging.wpastra.com\/docs\/lifterlms-module-pro\/\"> online course module<\/a><\/li><li>Banner and ad modules<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This list is by no means exhaustive, but it is enough to get you thinking and probably add a thing or two (or ten) of your own.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"5--translate-those-features-into-plugins-\"><strong>Translate those features into plugins<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>I'm going to assume you're using WordPress as the main engine of your website. As we all know, the main thing that makes WordPress awesome are the myriads of plugins that can turn your WordPress website into anything you need it to be.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The thing to do now is going through your list of must-have features and assign a plugin or two to each feature.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Some features will require more than just a plugin. For instance, when it comes to email lists and newsletters, you might want to use<a href=\"https:\/\/www.convertpro.net\/\"> Convert Pro<\/a> to get the emails, but then you need to transfer those emails somewhere - to a place like<a href=\"https:\/\/mailchimp.com\/\"> MailChimp<\/a> or an alternative.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>At this stage, you should have a fairly complete list of plugins that you're going to use. The point here is to not end up with a big nasty gap. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You don't want to find out that you don't have a straightforward way to get <em>a feature<\/em> taken care of. If that happens, later on, you might have to go back and rethink the whole approach from scratch. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"6--step-2-branding\">? STEP 2: Branding<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Working on your branding elements is probably the most fun part of the entire website design process!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We all love picking a name, comparing different color options, fonts, and, above all else, getting a logo designed! Nothing feels as good as looking at some logos in the morning, though I might be getting too carried away...<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Okay, let's systematize things a bit:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"7--go-with-name-and-domain-first-\"><strong>Go with name and domain first<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your domain name pretty much dictates everything else.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>You don't want to end up with a domain name that's significantly different from your product or business name.<\/li><li>You don't want to be forced to go for a weird TLD (domain extension) just to be able to use your business name.<\/li><li>You don't want to get a domain name that's easy to confuse. For example, rosas.cafe vs. rosascafe.com. Both are existing websites, and yes, both lead to different cafes.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Start by listing all the names that come to your mind and make that the seed of your domain search.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You can check which of these names are available either via<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/leandomainsearch.com\/\" target=\"_blank\"> Lean Domain Search<\/a>, which will also suggest some other domain options by adding various words to your seed phrase or via<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brainstormforce.com\/go\/godaddy\/\" target=\"_blank\"> GoDaddy<\/a>, which has a great selection of TLDs above just the standard .com.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>? While on the topic, don't forget that you can now take advantage of modern TLDs like, .blog, .city, .art, .design, .store, provided that they fit the purpose of your site.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Once you see a domain you like, register it immediately. Also, these days, it's not as important to hold every possible TLD version of your domain, so you no longer have to be getting SITE.net, SITE.org, and so on.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"8--define-your-brand-identity-\"><strong>Define your brand identity<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is about your brand colors, fonts, and all things related.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you're confident with those things and have what some people call a \"visual muscle,\" then you can set out to work on brand identity yourself. If not, then help yourself to the services of professionals from<a href=\"https:\/\/www.brainstormforce.com\/go\/freelancer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Freelancer<\/a> or<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brainstormforce.com\/go\/fiverr\/\" target=\"_blank\"> Fiverr<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The <em>end product<\/em> here is (at least) a color scheme that you're going to use on the site. Having the color scheme and your brand identity right now will make all further work on the site more straightforward.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"9--get-a-logo-\"><strong>Get a logo<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>These days, it's really easy to get a professional logo designed or even to get one generated via an online tool.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>If you want to have a professional work on your logo, go either to<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brainstormforce.com\/go\/99designs\/\" target=\"_blank\"> 99designs<\/a>,<a href=\"https:\/\/www.brainstormforce.com\/go\/logocontest\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> LogoContest<\/a>, or<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brainstormforce.com\/go\/freelancer\/\" target=\"_blank\"> Freelancer<\/a>.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you want to work with some online tools on your own, try out<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brainstormforce.com\/go\/looka-logo-design\/\" target=\"_blank\"> Looka<\/a> or<a href=\"https:\/\/www.brainstormforce.com\/go\/hatchful\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Hatchful<\/a>. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":43780,\"align\":\"center\",\"linkDestination\":\"media\"} -->\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-99designs.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-99designs.png\" alt=\"\" class=\"wp-image-43780\"\/><\/a><\/figure><\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"10-\u270d\ufe0f-step-3-website-copy\">\u270d\ufe0f STEP 3: Website Copy<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Most people leave their website copy for last. This is not a good idea.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you don't create the written content of your pages at the early stages, then you're making the further web design steps more difficult.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Without clearly defined content, it's going to be much harder to structure the design and make sure that things will fit. You're basically doing too much \"thin air design\" - designing without anything factual to actually put on the page. This is how you end up with a design that looks great but is completely not functional.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"11--create-content-for-your-must-have-pages-\"><strong>Create content for your must-have pages<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Look at what the competition is doing and try to emulate to an extent.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Try to think on how you're going to structure the pages and where you're going to put things specifically.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Not sure how to start?&nbsp;Take a look at our catalog of<a href=\"https:\/\/git-staging.wpastra.com\/starter-templates\/\"> starter templates<\/a> and draw inspiration from that. Browse through the designs and pages you like and think about what content of your own you could place there. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":43803,\"linkDestination\":\"media\"} -->\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-starter-sites.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-starter-sites.png\" alt=\"\" class=\"wp-image-43803\"\/><\/a><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While you're doing this, keep in mind your main website goal and sub-goals for each individual page.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"12--think-about-your-homepage-\"><strong>Think about your homepage<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your homepage is the most important page on your website. It's easily the most popular page and also the one that gives you the most leverage in terms of directing your visitors to other areas of the site.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>List the elements that you want to feature on the homepage and think about the spots where you want to show them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Again, you can inspire yourself with the<a href=\"https:\/\/git-staging.wpastra.com\/starter-templates\/\"> starter templates<\/a> and also your competition and other sites you like. This is where all these notes you took earlier come into play!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"13--use-placeholder-content-\"><strong>Use placeholder content<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You don't need to have each piece of content in its final form 100% ready right now. Some things can be filled in later and don't have to hold you up at this stage.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You can use placeholder content for things like:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>individual product descriptions if they're non-crucial to site structure<\/li><li>the content of your checkout pages and other e-commerce-related pages<\/li><li>blog posts<\/li><li>contact info<\/li><li>menus<\/li><li>social media links<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\"Lorem ipsum\" works quite good here.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"14-\ufe0f-step-4-website-structure\">?\ufe0f STEP 4: Website Structure<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your website structure is about more than just what can be found on a single web page. This is about how all those pages interconnect and how they take the visitor from place to place, helping them do what they want to do.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In short, think UX (user experience). More specifically, what is it that you want your visitors to be able to do on your site? What sort of experience do you want to provide them with?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The UX talk basically all comes down to your goals and the goals of your visitors, which might not always be the same thing.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Start with the goal that you've set for the site earlier on. You're going to build the site's structure and keep coming back to that goal all the time. Think, <em>\"does that site structure work for what I want to achieve?\"<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"15--use-web-standards-\"><strong>Use web standards<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Web standards are your friend!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Web standards have been here for a reason. Things like the shopping cart icon in the top right or a logo in the top bar shouldn't be abandoned for originality's sake. No one will admire you for being original and going against web standards. More likely, they'll be frustrated that they can't find what they're looking for where they're used to seeing it.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Keep the obvious things in obvious places.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"16--work-on-how-pages-will-be-linked-\"><strong>Work on how pages will be linked<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The way your web pages are linked together shouldn't be accidental. Good website structure starts by deciding which pages will lead to which other pages, and how easy it's going to be to get to all those pages.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Start with your goals (surprise!), and make it an effort to minimize the number of clicks it takes to go from the homepage to making that goal a reality.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In other words, how many clicks will it take for a visitor to buy your product?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A common practice is to build your site in a way that guarantees to get from a page to any other page in three clicks or less (not counting the non-public checkout pages).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>More than three clicks and you risk that your visitors won't be able to grasp what's going on. Worse yet, Google might face similar problems as well; not good<a href=\"https:\/\/git-staging.wpastra.com\/seo-friendly-themes\/\"> for SEO<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Whip out your notepad again and sketch a diagram of how all your most important pages are going to be connected. Draw simple lines from page to page (to symbolize a link). Here's an example:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":43802,\"align\":\"center\",\"linkDestination\":\"media\"} -->\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-pages-diagram.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-pages-diagram.png\" alt=\"\" class=\"wp-image-43802\"\/><\/a><\/figure><\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>As you're doing this, make sure that your key goal pages are always easily accessible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Also, this goes without saying, your homepage should always be linked from your logo (except for on checkout pages; you don't want people leaving those).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"17--build-your-menus-and-navigation-\"><strong>Build your menus and navigation<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The previous step leads you neatly to working on your menus and how you can build them in a way that makes navigating around the site easier.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Take out your site structure diagram and look for similarities in terms of which pages need to be accessed from where. Based on that, put common links together and group them into menus. As always, you can take a peek at what your competition is doing with site navigation.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A separate challenge is deciding where to place your menus on the pages themselves. Some options:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>The most important menu goes in the header - that's a web standard.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":43801,\"linkDestination\":\"media\"} -->\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-head-menu.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-head-menu.png\" alt=\"\" class=\"wp-image-43801\"\/><\/a><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Footer menus are commonly your kitchen-sink menus. Every important link should be found somewhere in the footer.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":43800,\"linkDestination\":\"media\"} -->\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-footer-menu.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-footer-menu.png\" alt=\"\" class=\"wp-image-43800\"\/><\/a><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Page-relevant menus can be placed either below the main head menu or in the sidebar.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>About that last thing, what are \"page-relevant\" menus? Think things like linking to your blog categories or tags. Those links don't need to be on every page. They're going to be the most useful ones on the blog listing page.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":43799,\"align\":\"center\",\"linkDestination\":\"media\"} -->\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-sidebar-menu.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-sidebar-menu.png\" alt=\"\" class=\"wp-image-43799\"\/><\/a><\/figure><\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With all this done, you can now start working on what all the pages are actually going to look like.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"18--step-5-mockup\">? STEP 5: Mockup<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A mockup is a model of your design. It's basically an intermediary step between a blank screen and the final design in all its glory.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":43796,\"linkDestination\":\"media\"} -->\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-blank-mockup-design.png\"><img src=\"https:\/\/git-staging.wpastra.com\/wp-content\/uploads\/2019\/09\/blog-build-websites-blank-mockup-design.png\" alt=\"\" class=\"wp-image-43796\"\/><\/a><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The benefit of using a mockup vs. skipping the mockup phase and designing in your page builder of choice from the get-go is that you can spend some quality time focusing on the bigger picture.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This allows you to make sure that your page structures follow the right principles and that your goals get sufficient attention. With the mockup, you're creating the scaffolding on the basis of which you'll build your design later in the process.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That way, you're not throwing yourself right into working on the fine details of the design. If you were to do that, you'd probably fall for the trap of spending too much time on pixel-perfecting the individual design elements, and not looking at the bigger perspective of how all these elements bring you closer to your goals.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We advise crafting your mockups in a tool like<a href=\"https:\/\/www.brainstormforce.com\/go\/moqups\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Moqups.com<\/a>. You can test it out for free - it lets you create one project (limited to 200 objects) and use 5MB of storage. Moqups is easy enough to use so that you can begin building your pages quickly, rather than spend time figuring out the software.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When it comes to the mockup itself, you should make sure to:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>? Focus on your goals and the experience your visitors get with the site<\/li><li>?\ufe0f Remember that the mockup is where you only plan out the structure of your pages - what to put on them, and how they should be interconnected<\/li><li>? Take the bird's-eye view and not get into the details of the design<\/li><li>\u2b50 Keep things simple<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"19--build-a-mockup-for-each-page-type-\"><strong>Build a mockup for each page type<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Not every page on your site is going to be 100% original. Some pages will look very much alike - just featuring different content. Therefore, what you want to do is create mockups not as much for all <em>pages<\/em>, but all <em>page types<\/em>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In most cases, you'll want to create mockups for:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>Homepage<\/li><li>About page<\/li><li>Product page<\/li><li>Other key pages that require original design - things like landing pages<\/li><li>Blog post listing<\/li><li>Single blog post<\/li><li>Standard page - a generic page that doesn't require any significant design elements<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When it comes to how to go about crafting your mockups, you don't have to stress too much about it. Just focus on the principles:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>?\ufe0f Put the main navigation elements in place (tools like Moqups offer a set of common website elements that you can just drag and drop into place).<\/li><li>? Think goal-first. Keep key content above the fold. Make sure that the most visible elements on each page make your goals possible, and that they are easy to grasp and not confusing to the visitor in any way.<\/li><li>? Look through the websites of your competitors (again). When doing so, scale down your browser zoom to 50% or less (in Chrome, press CMD and - on Mac, or Ctrl and - on PC). This will allow you to have a broader look at the structure of the pages rather than their individual design elements.<\/li><li>? Build your mockups in black and white. This will speed things up considerably.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"20--step-6-design-amp-develop\">? STEP 6: Design &amp; Develop<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Finally, it's time to get hands dirty and build some websites!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>At this stage, the path is pretty much set by all the steps that came before. You have your goals. You know who your audience is. You know who the competition is. You have your mockups and your navigation structure ready. You have your brand identity, color scheme, and logo. It's high time to put all these things to work!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are a couple of ways you can approach this task:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li><strong>(a)<\/strong> code things by hand, from the ground up<\/li><li><strong>(b)<\/strong> use page builders and a framework theme for WordPress<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>As you'd expect, we prefer the latter - being that you're reading this on the website that's home of the Astra theme. But the choice is up to you; we don't insist.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The main benefit of opting for Astra is that you can build your design without having to get into the source code, plus you can choose from a range of<a href=\"https:\/\/git-staging.wpastra.com\/starter-templates\/\"> pre-built websites<\/a>. Those starter templates are not built in any arbitrary interface of Astra's, but in the popular page builders, so you can still use your favorite such builder.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Setting the design aside, this is also the stage where you'll be installing all the plugins you listed before and making sure that they work properly.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Luckily, since WordPress is so popular and a fairly advanced online tool, we hardly ever see any serious problems with its core functionality, or with the core functionality of plugins such as WooCommerce. In other words, your orders will probably work just fine, since thousands of people have tested them before you.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Still, make sure to spend sufficient time testing the elements that are key to your goals.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Also, check if your site works on desktop, tablet, <a href=\"https:\/\/git-staging.wpastra.com\/mobile-header-options\/\">and mobile<\/a>. Don't only test things by resizing your browser window back and forth, but use some actual tablets and different mobile phones to see how your site looks. If you want to go even further, use a tool like<a href=\"https:\/\/www.lambdatest.com\/\"> LambdaTest<\/a> - a great cross-browser testing tool. It has a free plan.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 id=\"21-\u23ef\ufe0f-step-7-go-live\">\u23ef\ufe0f STEP 7: Go Live<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It's time to make your site visible to the public!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>First - the boring part - install your site on your final production server. Also, hook up the domain name if you haven't already.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you've been developing your site locally then you can use a plugin like<a href=\"https:\/\/www.brainstormforce.com\/go\/wordpress-duplicator\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> Duplicator<\/a> to move it to production. Some hosts also offer their own migration services or recommend using specific migration plugins. It's best to stick to those recommendations. Check with your host's documentation.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With that done, it's time to do a series of final checkups and make sure that you're setting your site up for success and not leaving any important matters unattended. Which brings us to:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"22--your-website-launch-checklist-\"><strong>Your website launch checklist<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We've prepared a checklist of the things worth looking into after you've made your site public.<a href=\"https:\/\/git-staging.wpastra.com\/website-launch-checklist\/\"> See it here<\/a>. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/www.youtube.com\/watch?v=FzLe4-cFp28\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"align\":\"center\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=FzLe4-cFp28\r\n<\/div><\/figure>\r\n<!-- \/wp:core-embed\/youtube -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are 30 items on the list, which may seem like a lot, but getting through them shouldn't take you too long. Plus, doing so is really worth the effort.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 id=\"23--tweak-and-improve-\"><strong>Tweak and improve<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You're never 100% done with your website development or design. There's always room for improvement, but that's unfortunately not something you can do until you let your website run for a while.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>During the initial stages of your site's lifespan online, acquire data on how users interact with it, and even get some direct feedback from those users if possible. You can do that by setting up polls\/surveys on the site. There are more than a handful of plugins that make that possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Think of this version of the site as <strong><em>Stage I<\/em><\/strong> - it's the stage of <em>\"best I can do with the data I have.\"<\/em>&nbsp;<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>What comes next is <strong><em>Stage II<\/em><\/strong> - the stage of <em>\"best I can do based on the input I get from my users.\"<\/em> Stage II is about going back to your main goals, looking through how achieving them is playing out, and what you can do to improve on things.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Luckily, with tools like page builders at hand, doing any design changes or even whole page overhauls isn't dramatically time-consuming. 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